I'm Poh Wey Lynn, a proven Digital Marketing and Business Development professional with 6 years of experience driving brand growth across lifestyle, wellness, beauty, and fitness categories. I excel at market research, data-driven campaigns, creator partnerships, and end-to-end marketing programs that scale brands. I lead content ecosystems across social, email, and paid channels, collaborating with founders and agencies to deliver measurable results and vibrant community growth. I enjoy building cohesive marketing strategies, coordinating cross-functional teams, and leveraging partnerships to amplify brand presence. My approach combines creative storytelling with rigorous analytics to inform calendars, budgets, and campaigns that move the needle while fostering authentic connections with audiences.…

Poh Wey Lynn

I'm Poh Wey Lynn, a proven Digital Marketing and Business Development professional with 6 years of experience driving brand growth across lifestyle, wellness, beauty, and fitness categories. I excel at market research, data-driven campaigns, creator partnerships, and end-to-end marketing programs that scale brands. I lead content ecosystems across social, email, and paid channels, collaborating with founders and agencies to deliver measurable results and vibrant community growth. I enjoy building cohesive marketing strategies, coordinating cross-functional teams, and leveraging partnerships to amplify brand presence. My approach combines creative storytelling with rigorous analytics to inform calendars, budgets, and campaigns that move the needle while fostering authentic connections with audiences.…

Available to hire

I’m Poh Wey Lynn, a proven Digital Marketing and Business Development professional with 6 years of experience driving brand growth across lifestyle, wellness, beauty, and fitness categories. I excel at market research, data-driven campaigns, creator partnerships, and end-to-end marketing programs that scale brands. I lead content ecosystems across social, email, and paid channels, collaborating with founders and agencies to deliver measurable results and vibrant community growth.

I enjoy building cohesive marketing strategies, coordinating cross-functional teams, and leveraging partnerships to amplify brand presence. My approach combines creative storytelling with rigorous analytics to inform calendars, budgets, and campaigns that move the needle while fostering authentic connections with audiences.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Head of Marketing at LUXX STORE
December 1, 2024 - October 23, 2025
Led a cross-functional marketing team of 8 across US, Bangkok and Kuala Lumpur; developed a five-month strategy; ran Amazon Prime Day campaigns generating over $12K in sales (300% YoY); built a brand book and competitor analyses to steer rebranding ahead of 2024 product launches; enhanced Amazon A+ content, boosting sales by 55%; implemented marketing systems that increased team productivity by 40%; managed 50+ creators for UGC; executed cross-channel campaigns; used AARs to optimize performance and improved social engagement by 35%; targeted US market and expanded brand presence to UK, TikTok Shop, and ASEAN wholesale channels.
Marketing Manager at LANE EIGHT SINGAPORE
January 1, 2024 - October 23, 2025
Orchestrated Black Friday and Holiday Sale campaigns using Meta and Google ads; maintained ROAS of 4.5x in HK and 5x in US; led website UX improvements; performed weekly analytics to inform dynamic marketing calendars; built partnerships and influencer engagement; planned for upcoming campaigns.
Marketing Manager at LANE EIGHT SINGAPORE
August 1, 2023 - October 23, 2025
Led monthly color launches in collaboration with brand manager; managed annual ad budgets for SG, HK, and US; drove 20% weekly growth in social media; generated 100 leads per market weekly; achieved a 40% surge in weekly online sales; negotiated exclusive partnership with TANGS (SGD 93k in sales over 14 months); achieved 400% follower growth on Instagram in 7 months; managed 100+ influencers/ambassadors; organized monthly events with up to 60 attendees; built partnerships with 35+ gyms; implemented A/B testing for campaigns with ≈25% event conversion rate.
Marketing Manager at BP de SILVA JEWELLERS
April 1, 2022 - October 23, 2025
Developed and executed a robust social media content strategy; increased leads by 45% and generated SGD 750,000 in revenue via paid ads; launched the brand's inaugural email marketing program, achieving 60% growth in subscribers within 6 months; led website UX improvements; used Google Analytics to refine campaigns; produced digital assets and campaigns aligned with market trends; contributed to a 40% surge in social media inquiries.
Affiliate Marketing Manager at SK JEWELLERY
March 1, 2021 - October 23, 2025
Pioneered Southeast Asia's first mass-retail lab-grown diamond brand; directed omnichannel marketing resulting in 85% offline conversion via online-to-offline strategy; oversaw SEM, SEO, and digital display with ad agencies; introduced a streamlined digital infrastructure to elevate brand awareness with over 700,000 impressions; collaborated with McKinsey as part of the New Business Building Government Program.
Digital Marketing Manager at IUIGA
October 1, 2019 - October 23, 2025
Spearheaded payment integration across 7 stores and the website (Atome and Favepay); led viral lab-grown diamond rings campaign with 1.7 million impressions; achieved 300% social growth and SGD 800,000 revenue within 3 months; launched 6 retail outlets; delivered 18x ROAS in online campaigns; drove social media growth to 8,000+ followers in 10 months; identified market trends for China-based sourcing and translated Mandarin product manuals to support customer understanding.
Content & Partnerships Lead at Nakano SG & Colourlab
January 1, 2021 - Present
Spearheaded content creation, influencer campaigns, and partner pitches to institutions like LASALLE. Led event planning and social media for activations.

Education

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Qualifications

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Industry Experience

Retail, Healthcare, Telecommunications, Consumer Goods