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I'm a strategic communications and public relations professional who is passionate about elevating health care and community impact through authentic storytelling. I have extensive experience writing, editing, and managing multi-channel content that boosts brand visibility, strengthens public trust, and advances mission-driven initiatives. I thrive in collaborative environments and pride myself on a keen eye for voice, detail, and alignment with organizational goals.…I'm a strategic communications and public relations professional who is passionate about elevating health care and community impact through authentic storytelling. I have extensive experience writing, editing, and managing multi-channel content that boosts brand visibility, strengthens public trust, and advances mission-driven initiatives. I thrive in collaborative environments and pride myself on a keen eye for voice, detail, and alignment with organizational goals.

Whittney Allen

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I'm a strategic communications and public relations professional who is passionate about elevating health care and community impact through authentic storytelling. I have extensive experience writing, editing, and managing multi-channel content that boosts brand visibility, strengthens public trust, and advances mission-driven initiatives. I thrive in collaborative environments and pride myself on a keen eye for voice, detail, and alignment with organizational goals.…I'm a strategic communications and public relations professional who is passionate about elevating health care and community impact through authentic storytelling. I have extensive experience writing, editing, and managing multi-channel content that boosts brand visibility, strengthens public trust, and advances mission-driven initiatives. I thrive in collaborative environments and pride myself on a keen eye for voice, detail, and alignment with organizational goals.

Available to hire

I’m a strategic communications and public relations professional who is passionate about elevating health care and community impact through authentic storytelling.

I have extensive experience writing, editing, and managing multi-channel content that boosts brand visibility, strengthens public trust, and advances mission-driven initiatives. I thrive in collaborative environments and pride myself on a keen eye for voice, detail, and alignment with organizational goals.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Foundation Marketing and Communications at Appalachian Regional HealthCare

May 1, 2023 - November 18, 2025

Lead all content creation, PR, and marketing for a 14-hospital health system foundation. Write and edit press releases, feature stories, newsletters, talking points, and internal communications aligned with system goals and strengthening brand voice. Manage digital and print storytelling, resulting in a 53% increase in audience engagement. Serve as liaison to media and community partners to promote health, education, and outreach programs. Collaborate across departments to develop strategic campaigns supporting ARH-aligned community health initiatives and philanthropy. Oversee contractors, vendors, and creative assets to maintain quality and consistency. Additional role as Interim Executive Director (Oct 2025–Present) in addition to primary responsibilities.

Marketing Director at HVS – Remote

May 1, 2023 - May 1, 2023

Create marketing strategies to build public awareness and strengthen partnerships across multiple markets. Author press releases, articles, and multimedia content supporting business development and community outreach. Oversee product timelines, events, and promotional materials to maintain brand consistency and quality.

Field Placement Coordinator at Western Governors University

June 1, 2019 - June 1, 2019

Coordinate communications between university departments and K-12 districts. Develop outreach materials to expand student placement opportunities and strengthen community partnerships.

Sales & Marketing Specialist at HVS – Remote

October 1, 2018 - October 1, 2018

Support marketing initiatives through social media content, promotional writing, and client communications. Consistently exceed quarterly targets through personalized, relationship-driven messaging.

Miss Kentucky United States at Miss United States Organization

February 1, 2014 - February 1, 2014

Represented Kentucky nationally, generating statewide media coverage and nonprofit partnerships. Led volunteer and donor campaigns supporting health and education initiatives.

Director of Foundation Marketing and Communications at Appalachian Regional Health care

May 1, 2023 - November 18, 2025

Lead all content creation, PR, and marketing for a 14-hospital health system foundation. Write and edit press releases, feature stories, newsletters, talking points, and internal communications that align with system goals and strengthen brand voice. Manage digital and print storytelling, contributing to a 53% increase in audience engagement. Serve as liaison to media and community partners to promote health, education, and outreach programs. Collaborate across departments to develop strategic campaigns that support ARH-aligned community health initiatives and philanthropy. Oversee contractors, vendors, and creative assets to maintain quality and consistency. Currently serving as Interim Executive Director (October 2025–Present) in addition to primary role.

Marketing Director at HVS — Remote

May 1, 2023 - May 1, 2023

Created communications strategies to build public awareness and strengthen partnerships across multiple markets. Authored press releases, articles, and multimedia content supporting business development and community outreach. Overseen a production timeline, events, and promotional materials to maintain brand consistency and quality.

Sales & Marketing Specialist at HVS — Remote

October 1, 2018 - October 1, 2018

Supported marketing initiatives through social media content, promotional writing, and client communications. Consistently exceeded quarterly targets through personalized, relationship-driven messaging.

Miss Kentucky at Miss United States Organization

February 1, 2014 - February 1, 2014

Represented Kentucky nationally, generating state-wide media coverage and nonprofit partnerships supporting health and education initiatives.

Director of Foundation Marketing and Communications at Appalachian Regional Health Care Foundation

May 1, 2023 - November 18, 2025

Led all content creation, PR, and marketing for a 14-hospital health system foundation. Wrote and edited press releases, feature stories, newsletters, talking points, and internal communications that align with system goals and strengthen brand voice. Managed digital and print storytelling, resulting in a 53% increase in audience engagement. Served as liaison to media and community partners to promote health, education, and outreach programs. Collaborated across departments to develop strategic campaigns that support ARH-aligned community health initiatives and philanthropy. Oversaw contractors, vendors, and creative assets to maintain quality and consistency. Currently serving as Interim Executive Director (October 2025–Present) in addition to primary role.

Marketing Director at HVS

May 1, 2023 - May 1, 2023

Created communications strategies to build public awareness and strengthen partnerships across multiple markets. Authored press releases, articles, and multimedia content supporting business development and community outreach. Oversaw a workflow production timelines, events, and promotional materials to maintain brand consistency and quality.

Sales & Marketing Specialist at HVS

October 1, 2018 - October 1, 2018

Supported marketing initiatives through social media content, promotional writing, and client communication. Consistently exceeded quarterly targets through personalized, relationship-driven messaging.