Widhi Asmoro

Available to hire

I am a seasoned regional leader with over a decade of experience driving strategic partnerships, branded content initiatives, project management, and commercial growth across Southeast Asia.

About

I am a seasoned regional leader with over a decade of experience driving strategic partnerships, branded content initiatives, project management, and commercial growth across Southeast Asia. I have had the privilege of collaborating with global organizations such as Sony Music, Apple, Nokia, and Pinterest to unlock new revenue streams and deepen audience engagement.

I excel at end-to-end execution from pitch to ROI analysis, with deep expertise in music, entertainment, content strategy, and digital ecosystems. I am a trusted advisor to both creative and corporate stakeholders, turning cultural moments into scalable business opportunities. I am a regular speaker and thought leader in content marketing and the creative economy, with a strong network across SEA and a passion for platform innovation.

  • 23 years' experience
  • Joined April 2026

Languages

  • EnglishFluent
  • MalayAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Telecommunications
  • Professional Services
  • Travel & Hospitality

More experts in Singapore, Singapore

Work experience· 9 roles

Sr. Strategic Partner Manager, Expansion Market · PinterestDec 2022 – Jan 2026 · 3 yrs 2 mos

Spearheaded strategic partnerships across Entertainment, Beauty, Fashion, F&B, and Lifestyle brands, growing SEA content ecosystem and aligning with Pinterest’s commercial goals in user engagement and creator monetization. Integrated generative AI tools to enhance content curation and drive platform stickiness, surpassing 2025 content engagement pace targets by 115%. Led education-driven partner adoption of new Pinterest features, boosting key product utilization by 44% in 2024. Championed Inclusion & Diversity campaigns with local changemakers, reinforcing brand equity and social impact.

Programming, Artists & Label Partnership, Southeast Asia · Apple IncMay 2015 – Nov 2022 · 7 yrs 7 mos

Launched and localized Apple Music across six SEA markets, driving platform adoption and contributing to global subscriber growth. Leveraged ML-driven curation to deliver personalized playlists, and built strategic partnerships with 18 regional labels to boost content availability and retention. Executed high-impact ‘Today at Apple’ artist events to strengthen brand loyalty.

Music Editor · NokiaJan 2010 – Oct 2011 · 1 yr 10 mos

Curated local content experiences and supported music discovery features across Nokia Music platforms.

Entertainment Manager, Southeast Asia · Nokia / Nokia Music / LINE Corp / MicrosoftJan 2010 – May 2015 · 5 yrs 5 mos
Creative Manager Indonesia · Media Nusantara Citra (RCTI)May 2009 – Dec 2009 · 8 mos
Online Promotion Specialist · PT. Antar Mitra Prakarsa (m-stars)Sep 2008 – May 2009 · 9 mos
Internet Promotion Specialist · Starcom WorldwideApr 2008 – Sep 2008 · 6 mos
Assistant Manager, Digital Business & Website · Sony MusicApr 2004 – Apr 2008 · 4 yrs 1 mo

Education· 20

Advanced Certificate in Generative Artificial Intelligence Apps Design and Prompt Engineering · Singapore Management University, Singapore2026
Equipping Mentors for Youth Development Training · Singapore Polytechnic, Singapore2026
SEO Fundamental Course · DailySEO2025
Digital Marketing Strategies & Framework with AI · National University of Singapore, Singapore2024

Certifications and awards· 21

Advanced Certificate in Generative Artificial Intelligence Apps Design and Prompt Engineering2026
Equipping Mentors for Youth Development Training2026
SEO Fundamental Course2025
Digital Marketing Strategies & Framework with AI2024

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