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I’m passionate about helping brands tell their story and grow online. With 10+ years of experience in social media, digital marketing, and brand strategy, I support businesses with everything from social media management and content creation to digital marketing campaigns and copywriting. I enjoy working with startups, growing brands, and organizations that want to build a strong digital presence and connect with their audience in a meaningful way.…I’m passionate about helping brands tell their story and grow online. With 10+ years of experience in social media, digital marketing, and brand strategy, I support businesses with everything from social media management and content creation to digital marketing campaigns and copywriting. I enjoy working with startups, growing brands, and organizations that want to build a strong digital presence and connect with their audience in a meaningful way.

Wigdan Mustafa

Creative Director, Content Strategist, Brand Strategist, +7

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I’m passionate about helping brands tell their story and grow online. With 10+ years of experience in social media, digital marketing, and brand strategy, I support businesses with everything from social media management and content creation to digital marketing campaigns and copywriting. I enjoy working with startups, growing brands, and organizations that want to build a strong digital presence and connect with their audience in a meaningful way.…I’m passionate about helping brands tell their story and grow online. With 10+ years of experience in social media, digital marketing, and brand strategy, I support businesses with everything from social media management and content creation to digital marketing campaigns and copywriting. I enjoy working with startups, growing brands, and organizations that want to build a strong digital presence and connect with their audience in a meaningful way.

Available to hire

I’m passionate about helping brands tell their story and grow online. With 10+ years of experience in social media, digital marketing, and brand strategy, I support businesses with everything from social media management and content creation to digital marketing campaigns and copywriting. I enjoy working with startups, growing brands, and organizations that want to build a strong digital presence and connect with their audience in a meaningful way.

Skills

Brand Identity

Video Advert

Experience Level

Brand Identity

Expert

Video Advert

Expert

Language

English

Fluent

Arabic

Advanced

Work Experience

Head of Operations at Burson

October 1, 2023 - May 31, 2025

Led a cross-functional team of 35 across MEN A region; managed CRM-driven acquisition, end-to-end content strategy development, and paid media/digital activity. Owned content strategy development and execution of a 360 digital services structure. Key accomplishments include CRM-driven acquisition growth (+25% YoY), improved funnel efficiency with 31% conversion rate across retargeted social and website traffic, and launching 360 campaigns for clients such as McLaren X Gulf Oil and Taj Hotels, while expanding presence into new markets like China.

Head of Social at IAS Media

December 1, 2021 - August 31, 2022

Led a dedicated cross-functional team focusing on 360 social media and digital services for corporate, financial advisory, and government clients. Owned digital and paid media content strategy and execution; developed and managed social campaigns, influencer collaborations, and end-to-end social activation across client portfolios.

Digital Director at Loud Media

May 1, 2020 - Present

Directed 360 digital services strategy across client portfolio; led CRM, social, digital, and experiential marketing strategies; built and managed cross-functional teams across UAE and KSA; developed and executed digital campaigns and content plans aligned with client goals.

Social Media Manager at GMIS

December 1, 2020 - February 28, 2021

Developed and executed social media strategy (organic & paid); managed campaigns, end-to-end content planning, and performance reporting; maintained client service and data insights to optimize outcomes.

Account Manager at Memac Ogilvy

September 1, 2019 - December 31, 2020

Led digital service development and client management for UAE-based corporate, financial advisory, and government clients; built and expanded client relationships and digital strategies; contributed to growth of account portfolio.

Marketing & Communications Senior Executive at Rotana Hotels PJS C

May 1, 2015 - December 31, 2016

Led marketing and communications activities for a hospitality brand in Sudan; developed and executed integrated campaigns, and supported PR and event initiatives.