Platform-native content and paid sound creative, including a TikTok edit for Sienna Spiro’s “Die On This Hill” that reached 860k views and 94.6k likes organically.

“Die On This Hill” is a lyric-driven track with a strong emotional pull, and I wanted to create a visual that matched the pressure, release and internal tension of the song. Instead of a standard text-on-screen edit, I built the piece inside a 3D phone environment - using UI motion, layered screens and structured transitions to make the lyrics feel part of an interface rather than just captions.

The result was a clean, modern, motion-led visual that feels more like a digital experience than a traditional music edit.

The entire animation was designed to feel like an elevated, fictional OS - a mix between iOS clarity, app-level UI panels, and stylised lyric interactions. Each lyric was given a physical “space” within the UI so the viewer always knew where to look.

Movements were kept smooth but intentional: sliding panels, snap-to-grid transitions, layered depth, and shifting 3D camera moves. The goal was to create something that felt premium and structured while still carrying the emotional tone of the track.

The edit was built around a 3D phone model and a modular OS-style layout. I animated the device in 3D space, syncing rotations and perspective shifts to the beat so the phone becomes part of the rhythm.

UI elements were constructed inside After Effects, then animated to match each lyric phrase. Depth, blur, and layered motion gave the piece a tactile feel, while controlled easing curves kept everything grounded in believable screen behaviour.

The video became one of the standout pieces using the sound, reaching 860k+ organic views and 94k+ likes, with viewers engaging heavily with the UI concept. It also sits within a wider body of my UI-based lyric edits - including multi-screen concepts, OS-style interfaces, digital message interpretations, and motion-led typography pieces.

This work showcases my ability to push lyric edits beyond simple text, turning them into structured, design-led visuals with personality, rhythm and strong UI identity.

Animated hero ad introducing “Eugene,” the AI assistant inside SHOUT UGC Studio, showcasing its different use cases across the platform.

SHOUT launched a new AI assistant called Eugene within the UGC Studio platform - designed to help creators write briefs, generate ideas, refine scripts and speed up the content production workflow.

We needed a hero animation that would introduce Eugene in a fun, clear and platform-native way, showing how it fits naturally into the Studio rather than feeling like a bolt-on feature. The piece had to quickly communicate both personality and function within a short runtime.

The animation was built around SHOUT’s clean, modular UI, using bold typography, fluid transitions and playful micro-interactions that matched Eugene’s tone. Each use case - from AI brief generation to script support to idea prompts - needed to feel like a natural part of the platform.

I designed the motion to be light, responsive and friendly, giving Eugene an approachable presence without turning it into a full “character”. The goal was clarity first, personality second.

I recreated key sections of SHOUT UGC Studio’s interface inside After Effects to control timing, pacing and consistency across shots. Eugene’s interactions were animated through card expansions, input simulations, dynamic text reveals and modular UI elements. Smooth easing and subtle bounce curves helped give the AI a gentle, intelligent feel.

By building everything in modular components, I could rapidly iterate on feature order, visual emphasis and pacing as the team refined the assistant’s use cases.

The final “Meet Eugene” hero piece gives SHOUT a clean, engaging way to introduce their AI assistant across marketing, product pages and social channels. It quickly communicates what Eugene does, how it fits into the UGC Studio workflow, and why it matters for creators.

The animation blends product accuracy with energetic motion design, giving SHOUT a polished, platform-defining asset for their new AI feature.

UI animation and motion design showcasing Hypelist’s new “Ranking View” feature, exploring how lists display and transition across different categories.

Hypelist introduced a new in-app feature that lets users view lists by ranking - a clean, structured way to explore recommendations by position. To promote the update, they needed a slick, UI-focused animation that demonstrated how the feature works across multiple list types.

The aim was to create something minimal, fast and product-led, clearly communicating the value of the new view without over-explaining it.

I built the piece around accurate UI simulation, using clean transitions, sharp typography and simplified device mock-ups. Each category - whether it was songs, films, or airports - needed to feel distinct while still belonging to the same visual system.

The animation was designed to feel quick and intuitive, reflecting how the real feature behaves when users switch between categories or scroll through rankings.

The animation was constructed from recreated UI components, allowing full control over timing, spacing and movement. This made it possible to demonstrate feature behaviour without relying on live app recordings.

Transitions were kept smooth and intentional - subtle scaling, directional swipes and controlled easing curves gave each rank switch a natural app-like flow. By separating categories into modular blocks, I could quickly experiment with variations and create multiple concepts for Hypelist to choose from.

The final animation gave Hypelist a clean, premium showcase of the new Ranking View, making the feature feel polished and instantly understandable. It worked across social, product updates and internal presentations.

By showing multiple categories in one piece, the promo highlighted how flexible the feature is and helped establish a visual identity for ranked lists inside the app. A minimal, product-driven animation that supports both marketing and UI communication.

A fast, UI-driven promo for Fellas Loaded, combining motion graphics and app simulation to introduce the platform’s features with clarity and energy.

Fellas Loaded needed a clean, modern promo that showcased their app in a way that felt fast, polished and product-led. They wanted something that didn’t rely on generic UGC or hype edits - the piece had to communicate what the app actually does while staying visually sharp.

My role was to build a UI-driven narrative using motion design, app simulation, and tight editing to create a launch piece that felt premium, clear and instantly understandable.

I built the visual language around simple, purposeful movement. Every animation - from screen transitions to button interactions - was designed to reflect how the real product behaves. Instead of over-stylised motion, I kept the UI elements crisp, structured and easy to follow.

Typography, spacing, and app layering were all treated with a minimalist approach so the viewer’s eye always knew where to look. This gave the promo a clean rhythm without ever feeling chaotic.

The entire piece was constructed in After Effects using a combination of recreated UI components and simulated screen captures. I built modular sections that could be rearranged or re-timed quickly depending on what features the team wanted to highlight.

The animation focused on clarity over complexity - smooth transitions, subtle easing, and motion that matched real device behaviour. This kept the promo grounded in the product, while still feeling dynamic.

The final video delivered a clear, concise walkthrough of the app that felt premium without being over-designed. Fellas Loaded now had a versatile asset to showcase the app: something they could use across social, their website, and paid advertising.

The piece helped establish the app’s identity and communicated its core offering in under a minute - clean, structured, and visually confident. Exactly the vibe the brand needed.