Gail’s Christmas Menu Campaign

I filmed a series of short brand films for Gail’s Bakery to accompany their Christmas menu photography campaign. Shot on location at Stepney Townhouse in London, the project required working alongside a large photography team while capturing video content designed for multiple formats across web and social platforms.

Using my Canon C400 shooting in 6K RAW, I framed coverage to accommodate both widescreen and vertical outputs, allowing the final edits to translate across 16:9, 4:5 and 1:1 deliveries. Working within a tight schedule and a constantly shifting set environment, I focused on capturing natural movement, product detail and atmospheric moments that complemented the still photography.

The result was a series of flexible social edits designed to bring Gail’s seasonal food offering to life across digital platforms.