I'm a detail-oriented Content Specialist with 10+ years of experience creating, editing, and managing professional documents for marketing, onboarding, and product teams. I turn complex information into clear, accessible content that supports global audiences and drives adoption. I'm highly proficient in Google Workspace and remote collaboration, delivering well-structured, audience-aligned materials that reduce friction and boost engagement across platforms and markets.

Willian Magalhães

I'm a detail-oriented Content Specialist with 10+ years of experience creating, editing, and managing professional documents for marketing, onboarding, and product teams. I turn complex information into clear, accessible content that supports global audiences and drives adoption. I'm highly proficient in Google Workspace and remote collaboration, delivering well-structured, audience-aligned materials that reduce friction and boost engagement across platforms and markets.

Available to hire

I’m a detail-oriented Content Specialist with 10+ years of experience creating, editing, and managing professional documents for marketing, onboarding, and product teams. I turn complex information into clear, accessible content that supports global audiences and drives adoption.

I’m highly proficient in Google Workspace and remote collaboration, delivering well-structured, audience-aligned materials that reduce friction and boost engagement across platforms and markets.

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Language

English
Fluent
German
Beginner
Portuguese
Fluent
Spanish; Castilian
Beginner

Work Experience

Senior Content Designer | Content Strategist at Markup AI (formerly Acrolinx GmbH)
January 1, 2025 - January 1, 2026
Delivered 100+ product documentation and content deliverables across platform and enterprise integrations. Authored release notes, integration documentation, and UI copy for Platform and integrations. Improved onboarding clarity by resolving UX issues, reducing user friction and support inquiries by ~20–30%. Implemented in-app messaging with Appcues, delivering product communication to 1,000+ monthly active users. Prototyped the new product solution, created UI mockups, aligned with stakeholders, and partnered with engineering to guide implementation.
Senior Content Strategist & Content Designer (Payments Team) at Indeed
January 1, 2022 - January 1, 2023
Designed and optimized payment flow microcopy, improving clarity and reducing user friction in high-impact conversion journeys for millions of global users. Collaborated with Product Managers across 10+ global markets to localize and launch new payment systems based on geolocation requirements. Developed a content strategy for internal newsletters, increasing product delivery visibility across 100+ stakeholders in global product and engineering teams. Standardized tone, terminology, and style across internal and external channels to ensure consistent global product and brand communication.
Senior Content Designer at Quandoo GmbH
January 1, 2022 - January 1, 2025
Delivered end-to-end B2C product microcopy for core customer journeys, improving clarity and task success across web and mobile experiences. Managed localization for 11 markets and 9 languages, enabling scalable multilingual product launches. Established localization workflows and terminology governance, ensuring consistent brand voice across product, marketing, and support channels. Increased Loyalty Program adoption through UI copy optimization, generating €70K+ incremental annual revenue. Created and maintained product documentation and a multilingual glossary in Confluence, supporting product, design, and localization teams.
Senior Content Designer at Sinch
January 1, 2021 - January 1, 2022
Built and implemented localization frameworks integrated into the Design System, enabling scalable content delivery across multiple markets and languages. Collaborated with UX Researchers, Designers, Engineers, and Product Managers across cross-functional squads to embed content guidelines into product experiences. Designed intuitive user flows and onboarding experiences for a new platform, improving product adoption and reducing onboarding friction.

Education

MBA in Artificial Intelligence for UX at Unifast
January 1, 2025 - January 1, 2026
MBA in UX Writing at University Centre of Fine Arts of São Paulo
January 1, 2021 - January 1, 2023
Bachelor's in Computer Science at IESB University Centre
January 1, 2016 - January 1, 2019
Bachelor's in English Linguistics at Catholic University of Brasilia
January 1, 2010 - January 1, 2025
MBA in UX Writing at University Centre of Fine Artes of São Paulo
January 1, 2021 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail