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Senior Business Marketing expert with 10+ years’ experience in creating effective /efficient internet marketing initiatives across B2C, B2B and eCommerce domains. Experience in managing and achieving several objectives, creating and deploying multimodal initiatives and enhancing procedures and project tools. Good analytical skills, presentation and interpersonal skills, plus strong problem solving. Supervising, coaching and developing Google Account Strategist UK staff; led QA processes and audits across the Google Ads department; consistently exceeded KPIs and delivered significant ROI improvements. Also worked across UK market sectors including luxury fashion e-tailers, healthcare professionals, solicitors, home service providers, universities, financial firms, SaaS companies and travel firms.…Senior Business Marketing expert with 10+ years’ experience in creating effective /efficient internet marketing initiatives across B2C, B2B and eCommerce domains. Experience in managing and achieving several objectives, creating and deploying multimodal initiatives and enhancing procedures and project tools. Good analytical skills, presentation and interpersonal skills, plus strong problem solving. Supervising, coaching and developing Google Account Strategist UK staff; led QA processes and audits across the Google Ads department; consistently exceeded KPIs and delivered significant ROI improvements. Also worked across UK market sectors including luxury fashion e-tailers, healthcare professionals, solicitors, home service providers, universities, financial firms, SaaS companies and travel firms.

William Borrell

Marketing Strategist, Product Marketer, Growth Marketer, +4

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Senior Business Marketing expert with 10+ years’ experience in creating effective /efficient internet marketing initiatives across B2C, B2B and eCommerce domains. Experience in managing and achieving several objectives, creating and deploying multimodal initiatives and enhancing procedures and project tools. Good analytical skills, presentation and interpersonal skills, plus strong problem solving. Supervising, coaching and developing Google Account Strategist UK staff; led QA processes and audits across the Google Ads department; consistently exceeded KPIs and delivered significant ROI improvements. Also worked across UK market sectors including luxury fashion e-tailers, healthcare professionals, solicitors, home service providers, universities, financial firms, SaaS companies and travel firms.…Senior Business Marketing expert with 10+ years’ experience in creating effective /efficient internet marketing initiatives across B2C, B2B and eCommerce domains. Experience in managing and achieving several objectives, creating and deploying multimodal initiatives and enhancing procedures and project tools. Good analytical skills, presentation and interpersonal skills, plus strong problem solving. Supervising, coaching and developing Google Account Strategist UK staff; led QA processes and audits across the Google Ads department; consistently exceeded KPIs and delivered significant ROI improvements. Also worked across UK market sectors including luxury fashion e-tailers, healthcare professionals, solicitors, home service providers, universities, financial firms, SaaS companies and travel firms.

Available to hire

Senior Business Marketing expert with 10+ years’ experience in creating effective /efficient internet marketing initiatives across B2C, B2B and eCommerce domains. Experience in managing and achieving several objectives, creating and deploying multimodal initiatives and enhancing procedures and project tools.

Good analytical skills, presentation and interpersonal skills, plus strong problem solving. Supervising, coaching and developing Google Account Strategist UK staff; led QA processes and audits across the Google Ads department; consistently exceeded KPIs and delivered significant ROI improvements. Also worked across UK market sectors including luxury fashion e-tailers, healthcare professionals, solicitors, home service providers, universities, financial firms, SaaS companies and travel firms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Fluent

French

Advanced

Work Experience

Quality Analyst Manager (UK Market) at Remote Team Leader Agency

November 2, 2022 - November 16, 2025

Senior QA and team leadership for the UK market QA activities, establishing KPIs, monitoring QA accuracy, driving process improvements, and providing real-time feedback to improve team performance. Managed a 15 reps team across QA tasks, ensuring high standards and consistent QA outcomes.

Google Ads Consultant / Customer Success at Google Ads Dept., Barcelona

November 2, 2022 - November 2, 2022

Led integrated digital campaigns across Search, Display, Shopping, YouTube and Performance Max; optimized client budgets and strategies; produced data analyses in GA4; provided first-line support to high-value clients; ensured compliance and QA across campaigns.

Google Ads Consultant at Google Ads Dept., Barcelona

September 2, 2020 - September 2, 2020

Managed and optimized Google Ads campaigns; produced performance reports; advised on ROI improvements; collaborated with cross-functional teams to align campaigns with client goals.

Data Evaluator & Project Specialist at Google Maps Dept., Dublin

February 1, 2014 - February 1, 2014

Responsible for evaluating data accuracy, identifying patterns in reports, and using judgment to determine data quality. Part of Special Project teams analyzing different business categories; identified spammy customers and ensured data integrity.

Social Media Ads / Campaign QA at Meta (Facebook) Dublin

January 1, 2015 - January 1, 2015

Managed social media ad campaigns; performed QA and monitoring of ad sets; ensured policy compliance and high-quality data for Social Ads Department.

Quality Assurance / Campaign QA Specialist at Adglow, Madrid

September 1, 2016 - September 1, 2016

QA for advertising campaigns, focusing on Facebook/Instagram ads; ensured quality control and data accuracy across campaigns; monitored and reported on performance metrics.

Campaign QA / Marketing Analyst at Adglow, Madrid

January 2, 2018 - January 2, 2018

Quality control & monitoring of campaigns; supported go-to-market strategies for clients; collaborated with cross-functional teams to optimize campaigns.

Social Media Campaigns Manager at Meta (Social Media Ads Dept), Dublin

January 1, 2015 - January 1, 2015

Managed social media campaigns, content/email marketing and digital marketing strategy; coordinated cross-channel activities and analytics to drive engagement and growth.

Campaign Manager at Adglow

September 1, 2016 - September 1, 2016

Led advertising campaigns for clients, focusing on planning, execution and optimization across multiple channels to achieve campaign goals.

Google Ads Campaigns Manager at Google Ads Dept., Barcelona

September 1, 2020 - September 1, 2020

Led integrated digital campaigns across Search, Display, Shopping, YouTube and Performance Max; optimized client budgets and strategies for improved ROI.

Google Ads Consultant / Customer Success at Google Ads Dept., Barcelona

November 1, 2022 - November 1, 2022

Supported high-value enterprise clients with campaign strategy, performance optimization and customer success initiatives to drive sustained ROI.

Quality Analyst Manager at Google Ads Dept., Barcelona

November 2, 2022 - November 16, 2025

Current role leading QA initiatives, building feedback loops, and guiding a team to maintain high standards in reporting, data quality and policy compliance.

Data Evaluator & Project Specialist at Google Maps Department, Dublin

February 1, 2014 - February 1, 2014

Responsible for evaluating the accuracy of data, identifying patterns in reports and using judgement to determine data quality; part of Special Project teams focusing on different business categories.

Social Media Campaigns Manager at Adglow (Advertising Services), Madrid

September 1, 2016 - September 1, 2016

Content/Email Marketing; Digital Marketing Strategy; Google Ads & Analytics; Led social media campaigns and supported integrated campaigns across multiple channels.

Social Media Campaigns Manager at Adglow (Advertising Services), Madrid

January 1, 2018 - January 1, 2018

Led integrated digital campaigns across multiple channels (Search, Display, Shopping, YouTube, PMax), optimizing client budgets and strategies to improve ROI.

Digital Marketing Manager at Google (Google Ads Dept.), Barcelona

September 1, 2020 - September 1, 2020

Led integrated digital campaigns across multiple channels (Search, Display, Shopping, YouTube, PMax), optimizing client budgets and strategies to drive ROI; improved client outcomes and performance.

Team Lead / Google Ads Department Lead at Google (Google Ads Dept.), Barcelona

November 1, 2022 - November 1, 2022

Led UK market team; integrated campaigns; supported 95 reps; managed QA and performance; built ROI; promoted to Team Leader; recognized with Google Hall of Fame certificates.

Google Ads Department Lead at Google (Google Ads Dept.), Barcelona

November 2, 2022 - November 16, 2025

Senior leadership of Google Ads channel; implemented data-driven optimization; guided cross-channel campaigns; achieved KPIs and client ROI improvements.