Senior Business Marketing expert with 10+ years’ experience in creating effective /efficient internet marketing initiatives across B2C, B2B and eCommerce domains. Experience in managing and achieving several objectives, creating and deploying multimodal initiatives and enhancing procedures and project tools. Good analytical skills, presentation and interpersonal skills, plus strong problem solving. Supervising, coaching and developing Google Account Strategist UK staff; led QA processes and audits across the Google Ads department; consistently exceeded KPIs and delivered significant ROI improvements. Also worked across UK market sectors including luxury fashion e-tailers, healthcare professionals, solicitors, home service providers, universities, financial firms, SaaS companies and travel firms.

William Borrell

Senior Business Marketing expert with 10+ years’ experience in creating effective /efficient internet marketing initiatives across B2C, B2B and eCommerce domains. Experience in managing and achieving several objectives, creating and deploying multimodal initiatives and enhancing procedures and project tools. Good analytical skills, presentation and interpersonal skills, plus strong problem solving. Supervising, coaching and developing Google Account Strategist UK staff; led QA processes and audits across the Google Ads department; consistently exceeded KPIs and delivered significant ROI improvements. Also worked across UK market sectors including luxury fashion e-tailers, healthcare professionals, solicitors, home service providers, universities, financial firms, SaaS companies and travel firms.

Available to hire

Senior Business Marketing expert with 10+ years’ experience in creating effective /efficient internet marketing initiatives across B2C, B2B and eCommerce domains. Experience in managing and achieving several objectives, creating and deploying multimodal initiatives and enhancing procedures and project tools.

Good analytical skills, presentation and interpersonal skills, plus strong problem solving. Supervising, coaching and developing Google Account Strategist UK staff; led QA processes and audits across the Google Ads department; consistently exceeded KPIs and delivered significant ROI improvements. Also worked across UK market sectors including luxury fashion e-tailers, healthcare professionals, solicitors, home service providers, universities, financial firms, SaaS companies and travel firms.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Fluent
French
Advanced

Work Experience

Quality Analyst Manager (UK Market) at Remote Team Leader Agency
November 2, 2022 - November 16, 2025
Senior QA and team leadership for the UK market QA activities, establishing KPIs, monitoring QA accuracy, driving process improvements, and providing real-time feedback to improve team performance. Managed a 15 reps team across QA tasks, ensuring high standards and consistent QA outcomes.
Google Ads Consultant / Customer Success at Google Ads Dept., Barcelona
November 2, 2022 - November 2, 2022
Led integrated digital campaigns across Search, Display, Shopping, YouTube and Performance Max; optimized client budgets and strategies; produced data analyses in GA4; provided first-line support to high-value clients; ensured compliance and QA across campaigns.
Google Ads Consultant at Google Ads Dept., Barcelona
September 2, 2020 - September 2, 2020
Managed and optimized Google Ads campaigns; produced performance reports; advised on ROI improvements; collaborated with cross-functional teams to align campaigns with client goals.
Data Evaluator & Project Specialist at Google Maps Dept., Dublin
February 1, 2014 - February 1, 2014
Responsible for evaluating data accuracy, identifying patterns in reports, and using judgment to determine data quality. Part of Special Project teams analyzing different business categories; identified spammy customers and ensured data integrity.
Social Media Ads / Campaign QA at Meta (Facebook) Dublin
January 1, 2015 - January 1, 2015
Managed social media ad campaigns; performed QA and monitoring of ad sets; ensured policy compliance and high-quality data for Social Ads Department.
Quality Assurance / Campaign QA Specialist at Adglow, Madrid
September 1, 2016 - September 1, 2016
QA for advertising campaigns, focusing on Facebook/Instagram ads; ensured quality control and data accuracy across campaigns; monitored and reported on performance metrics.
Campaign QA / Marketing Analyst at Adglow, Madrid
January 2, 2018 - January 2, 2018
Quality control & monitoring of campaigns; supported go-to-market strategies for clients; collaborated with cross-functional teams to optimize campaigns.
Social Media Campaigns Manager at Meta (Social Media Ads Dept), Dublin
January 1, 2015 - January 1, 2015
Managed social media campaigns, content/email marketing and digital marketing strategy; coordinated cross-channel activities and analytics to drive engagement and growth.
Campaign Manager at Adglow
September 1, 2016 - September 1, 2016
Led advertising campaigns for clients, focusing on planning, execution and optimization across multiple channels to achieve campaign goals.
Google Ads Campaigns Manager at Google Ads Dept., Barcelona
September 1, 2020 - September 1, 2020
Led integrated digital campaigns across Search, Display, Shopping, YouTube and Performance Max; optimized client budgets and strategies for improved ROI.
Google Ads Consultant / Customer Success at Google Ads Dept., Barcelona
November 1, 2022 - November 1, 2022
Supported high-value enterprise clients with campaign strategy, performance optimization and customer success initiatives to drive sustained ROI.
Quality Analyst Manager at Google Ads Dept., Barcelona
November 2, 2022 - November 16, 2025
Current role leading QA initiatives, building feedback loops, and guiding a team to maintain high standards in reporting, data quality and policy compliance.
Data Evaluator & Project Specialist at Google Maps Department, Dublin
February 1, 2014 - February 1, 2014
Responsible for evaluating the accuracy of data, identifying patterns in reports and using judgement to determine data quality; part of Special Project teams focusing on different business categories.
Social Media Campaigns Manager at Adglow (Advertising Services), Madrid
September 1, 2016 - September 1, 2016
Content/Email Marketing; Digital Marketing Strategy; Google Ads & Analytics; Led social media campaigns and supported integrated campaigns across multiple channels.
Social Media Campaigns Manager at Adglow (Advertising Services), Madrid
January 1, 2018 - January 1, 2018
Led integrated digital campaigns across multiple channels (Search, Display, Shopping, YouTube, PMax), optimizing client budgets and strategies to improve ROI.
Digital Marketing Manager at Google (Google Ads Dept.), Barcelona
September 1, 2020 - September 1, 2020
Led integrated digital campaigns across multiple channels (Search, Display, Shopping, YouTube, PMax), optimizing client budgets and strategies to drive ROI; improved client outcomes and performance.
Team Lead / Google Ads Department Lead at Google (Google Ads Dept.), Barcelona
November 1, 2022 - November 1, 2022
Led UK market team; integrated campaigns; supported 95 reps; managed QA and performance; built ROI; promoted to Team Leader; recognized with Google Hall of Fame certificates.
Google Ads Department Lead at Google (Google Ads Dept.), Barcelona
November 2, 2022 - November 16, 2025
Senior leadership of Google Ads channel; implemented data-driven optimization; guided cross-channel campaigns; achieved KPIs and client ROI improvements.

Education

Master of Fine Art - Photography at Ulster University, Belfast
January 11, 2030 - November 16, 2025
Master of Fine Art (Photography) at Ulster University, Belfast
January 11, 2030 - November 16, 2025
Master of Fine Art - Photography at Ulster University, Belfast (N. Ireland)
January 11, 2030 - November 16, 2025
at Marino College, Dublin (Ireland)
January 11, 2030 - November 16, 2025
Master of Fine Art - Photography at Ulster University, Belfast
January 1, 2006 - January 1, 2014

Qualifications

Cambridge English Proficiency (C2)
January 11, 2030 - November 16, 2025
Cambridge English Proficiency (C2)
January 11, 2030 - November 16, 2025
French (B1) - Swiss French School (IP)
January 11, 2030 - November 16, 2025
Cambridge English Proficiency (C2)
January 11, 2030 - November 16, 2025
English (C2) – Belfast Met
January 11, 2030 - November 16, 2025
Spanish (Native)
January 11, 2030 - November 16, 2025
Catalan (Native)
January 11, 2030 - November 16, 2025
Google Hall of Fame Certification
January 11, 2030 - November 16, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other, Retail, Gaming, Travel & Hospitality