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Hi, I'm William Plummer, an Art Director and Graphic Designer with 9+ years of experience delivering performance-driven digital, social, and web content for B2C, tech, and CPG brands. I specialize in visual storytelling, motion graphics, UX/UI, and platform-native creative across paid social, email, and web. I collaborate cross-functionally in fast-paced environments, turning complex ideas into clear, impactful assets and delivering high-quality work on tight deadlines. I enjoy shaping brand systems and campaigns that feel cohesive across channels, from static social posts to motion-led web experiences. My goal is to marry strategic messaging with clean, engaging visuals that drive measurable results while keeping the process collaborative and efficient.…Hi, I'm William Plummer, an Art Director and Graphic Designer with 9+ years of experience delivering performance-driven digital, social, and web content for B2C, tech, and CPG brands. I specialize in visual storytelling, motion graphics, UX/UI, and platform-native creative across paid social, email, and web. I collaborate cross-functionally in fast-paced environments, turning complex ideas into clear, impactful assets and delivering high-quality work on tight deadlines. I enjoy shaping brand systems and campaigns that feel cohesive across channels, from static social posts to motion-led web experiences. My goal is to marry strategic messaging with clean, engaging visuals that drive measurable results while keeping the process collaborative and efficient.

William Plummer

Art Director, Graphic Designer, Designer, +3

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Hi, I'm William Plummer, an Art Director and Graphic Designer with 9+ years of experience delivering performance-driven digital, social, and web content for B2C, tech, and CPG brands. I specialize in visual storytelling, motion graphics, UX/UI, and platform-native creative across paid social, email, and web. I collaborate cross-functionally in fast-paced environments, turning complex ideas into clear, impactful assets and delivering high-quality work on tight deadlines. I enjoy shaping brand systems and campaigns that feel cohesive across channels, from static social posts to motion-led web experiences. My goal is to marry strategic messaging with clean, engaging visuals that drive measurable results while keeping the process collaborative and efficient.…Hi, I'm William Plummer, an Art Director and Graphic Designer with 9+ years of experience delivering performance-driven digital, social, and web content for B2C, tech, and CPG brands. I specialize in visual storytelling, motion graphics, UX/UI, and platform-native creative across paid social, email, and web. I collaborate cross-functionally in fast-paced environments, turning complex ideas into clear, impactful assets and delivering high-quality work on tight deadlines. I enjoy shaping brand systems and campaigns that feel cohesive across channels, from static social posts to motion-led web experiences. My goal is to marry strategic messaging with clean, engaging visuals that drive measurable results while keeping the process collaborative and efficient.

Available to hire

Hi, I’m William Plummer, an Art Director and Graphic Designer with 9+ years of experience delivering performance-driven digital, social, and web content for B2C, tech, and CPG brands. I specialize in visual storytelling, motion graphics, UX/UI, and platform-native creative across paid social, email, and web. I collaborate cross-functionally in fast-paced environments, turning complex ideas into clear, impactful assets and delivering high-quality work on tight deadlines.

I enjoy shaping brand systems and campaigns that feel cohesive across channels, from static social posts to motion-led web experiences. My goal is to marry strategic messaging with clean, engaging visuals that drive measurable results while keeping the process collaborative and efficient.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Graphic Designer at Guardian Life

January 1, 2025 - Present

Partnered with copywriters and marketing teams to develop and launch B2B digital ad campaigns, storyboards, design presentations, and brand videos.

Art Director at Mars United

January 1, 2020 - January 1, 2025

Defined brand visual language for a new account, designed print and digital campaigns, and orchestrated design briefs, legal hurdles, file organization, design execution and client sign-off for presentations. Key Achievements: Migrated brand assets into easy-to-use brand books.

Art Director at That’s Nice

January 1, 2020 - January 1, 2025

Concepted and executed B2B projects from corporate ID, brand development and storyboards to client presentations. Key Achievements: Client fulfillment of brand typefaces and a notable upward shift in brand visual language.

Digital Content Designer at PXP Studios

January 1, 2020 - January 1, 2025

Developed and executed high-volume social media video and static ad campaigns for Haleon (GSK) brands (Centrum, Advil, Sensodyne). Key Achievements: Successful outreach and collection of customer SEO data to improve engagement and conversion.

Digital Designer at Wunderman

January 1, 2020 - January 1, 2025

Redesigned website templates for Amway brands G&H and XS Energy. Led the design of responsive website templates, collaborating with the UX team to optimize user experience. Created comprehensive creator kits and presented design concepts to the client, resulting in increased website traffic and improved brand perception.

Digital Designer at American Kennel Club

January 1, 2019 - January 1, 2020

Contributed to the marketing team as a UX/UI Designer and Visual Brand Specialist. Conducted user research, persona development and journey mapping; created wireframes and prototypes for responsive web apps, landing pages, and microsites; evolved brand identity across digital platforms.

Senior Graphic Designer at Kung Fu Tea

January 1, 2017 - January 1, 2019

Led the design and execution of multi-channel marketing campaigns: micro-sites, in-store visuals, merchandise, presentations, motion graphics; product photography; brand evolution; vendor management. Achievements include increased engagement and revenue through brand design evolution and launch of new merchandise lines; led the sale of 10 TKK Fried Chicken franchises in the first USA month.

Freelance Graphic Designer & Art Director at Various leading agencies

January 1, 2020 - January 1, 2025

Produced high-volume digital, social, and motion assets for agencies including Mars United, PXP Studios, That’s Nice, and Wunderman. Designed paid social campaigns, landing pages, brand systems, and presentation materials across multiple industries. Created static and motion ad variations optimized for platforms including Instagram, TikTok, and YouTube. Collaborated with copywriters, strategists, and UX teams to deliver campaign assets on time and on brief.

Visual Designer (Contractor) at IBM

January 1, 2016 - January 1, 2017

Created visually compelling and user-centric narratives across mobile apps, web applications, and digital marketing channels. Transformed wireframes into engaging, responsive designs while ensuring seamless collaboration with global development teams. Revitalized outdated webpages by implementing a modern, on-brand UI.