I'm William Plummer, a senior graphic designer and marketing designer based in Brooklyn, NY. I bring 9+ years of experience developing integrated marketing campaigns, digital content, and scalable creative systems for enterprise, healthcare, finance, retail, and consumer brands. I've worked in both agency and in-house settings, delivering high-performing creative across web, social media, email marketing, digital advertising, motion graphics, and experiential channels. I excel at translating marketing objectives into clear, customer-focused visuals while maintaining brand consistency across multi-channel campaigns. I also build modular design systems and production workflows to improve scalability and efficiency, collaborating closely with marketers, copywriters, strategists, and UX teams from concept to final delivery.…

William Plummer

I'm William Plummer, a senior graphic designer and marketing designer based in Brooklyn, NY. I bring 9+ years of experience developing integrated marketing campaigns, digital content, and scalable creative systems for enterprise, healthcare, finance, retail, and consumer brands. I've worked in both agency and in-house settings, delivering high-performing creative across web, social media, email marketing, digital advertising, motion graphics, and experiential channels. I excel at translating marketing objectives into clear, customer-focused visuals while maintaining brand consistency across multi-channel campaigns. I also build modular design systems and production workflows to improve scalability and efficiency, collaborating closely with marketers, copywriters, strategists, and UX teams from concept to final delivery.…

Available to hire

I’m William Plummer, a senior graphic designer and marketing designer based in Brooklyn, NY. I bring 9+ years of experience developing integrated marketing campaigns, digital content, and scalable creative systems for enterprise, healthcare, finance, retail, and consumer brands.

I’ve worked in both agency and in-house settings, delivering high-performing creative across web, social media, email marketing, digital advertising, motion graphics, and experiential channels. I excel at translating marketing objectives into clear, customer-focused visuals while maintaining brand consistency across multi-channel campaigns. I also build modular design systems and production workflows to improve scalability and efficiency, collaborating closely with marketers, copywriters, strategists, and UX teams from concept to final delivery.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Graphic Designer (Full-Time) at Guardian Life
January 1, 2025 - Present
Developed integrated marketing campaigns across web, social media, email, branded content, and digital advertising channels supporting enterprise growth and customer engagement initiatives. Created scalable visual systems and content frameworks that translated complex financial and insurance topics into clear, customer-focused communications. Produced static and motion creative assets for multiple digital touchpoints while ensuring alignment with brand guidelines and marketing goals. Partnered with marketing, content, strategy, and SEO teams to align creative execution with audience engagement, discoverability, and campaign objectives. Managed creative projects from concept through delivery, balancing quality, consistency, and fast-paced production timelines.
Senior Graphic Designer at Guardian Life
January 1, 2025 - Present
Partnered with copywriters and marketing teams to develop and launch B2B digital ad campaigns, storyboards, design presentations, and brand videos.
Designer (Full-Time) at PXP Studios (Publicis Groupe)
January 1, 2022 - January 1, 2023
Designed performance marketing campaigns for healthcare brands including Advil, Centrum, and Sensodyne across paid social, display advertising, and omnichannel digital platforms. Created modular creative systems that enabled efficient adaptation of campaign assets across channels, audiences, and market variations. Delivered high-volume static and motion creative while maintaining accuracy, brand consistency, and compliance within regulated healthcare environments. Collaborated with account, strategy, production, and creative teams to execute campaigns on schedule and within brand requirements.
Freelance Art Director & Graphic Designer at Enterprise, Agency & Consumer Brand Clients
January 1, 2020 - Present
Designed integrated marketing campaigns, digital experiences, and multi-platform creative assets for B2B and B2C brands. Developed paid social creative, display advertising, email campaigns, landing pages, presentation materials, motion graphics, and branded content. Built modular design systems and production frameworks to improve scalability, consistency, and efficiency. Partnered with marketers, creative directors, copywriters, strategists, and UX teams to execute campaigns from concept through final delivery. Managed multiple concurrent projects while maintaining quality standards, attention to detail, and production accuracy.
Freelance Graphic Designer & Art Director at Various leading agencies
January 1, 2020 - January 1, 2025
Produced high-volume digital, social, and motion assets for agencies including Mars United, PXP Studios, That’s Nice, and Wunderman. Designed paid social campaigns, landing pages, brand systems, and presentation materials across multiple industries. Created static and motion ad variations optimized for platforms including Instagram, TikTok, and YouTube. Collaborated with copywriters, strategists, and UX teams to deliver campaign assets on time and on brief.
Digital Designer at Wunderman
January 1, 2020 - January 1, 2025
Redesigned website templates for Amway brands G&H and XS Energy. Led the design of responsive website templates, collaborating with the UX team to optimize user experience. Created comprehensive creator kits and presented design concepts to the client, resulting in increased website traffic and improved brand perception.
Digital Content Designer at PXP Studios
January 1, 2020 - January 1, 2025
Developed and executed high-volume social media video and static ad campaigns for Haleon (GSK) brands (Centrum, Advil, Sensodyne). Key Achievements: Successful outreach and collection of customer SEO data to improve engagement and conversion.
Art Director at That’s Nice
January 1, 2020 - January 1, 2025
Concepted and executed B2B projects from corporate ID, brand development and storyboards to client presentations. Key Achievements: Client fulfillment of brand typefaces and a notable upward shift in brand visual language.
Art Director at Mars United
January 1, 2020 - January 1, 2025
Defined brand visual language for a new account, designed print and digital campaigns, and orchestrated design briefs, legal hurdles, file organization, design execution and client sign-off for presentations. Key Achievements: Migrated brand assets into easy-to-use brand books.
Digital Designer at American Kennel Club
January 1, 2019 - January 1, 2020
Contributed to the marketing team as a UX/UI Designer and Visual Brand Specialist. Conducted user research, persona development and journey mapping; created wireframes and prototypes for responsive web apps, landing pages, and microsites; evolved brand identity across digital platforms.
Senior Graphic Designer (Full-Time) at Kung Fu Tea
January 1, 2017 - January 1, 2019
Led design execution across retail campaigns, digital marketing, packaging, merchandise, point-of-sale materials, and franchise communications for a rapidly growing national brand. Created customer-facing campaign assets supporting promotional initiatives and consistent brand experiences across franchise locations. Designed environmental graphics, retail collateral, and production-ready assets supporting multi-location marketing rollouts. Collaborated with marketing and operations stakeholders to deliver cohesive brand experiences across physical and digital channels. Selected Achievements: Led design and production of TKK.com and franchise sales materials, contributing to the sale of 10 franchises within the first month of U.S. availability. Identified and developed new merchandise opportunities that expanded branded product offerings and supported additional revenue streams.
Senior Graphic Designer at Kung Fu Tea
January 1, 2017 - January 1, 2019
Led the design and execution of multi-channel marketing campaigns: micro-sites, in-store visuals, merchandise, presentations, motion graphics; product photography; brand evolution; vendor management. Achievements include increased engagement and revenue through brand design evolution and launch of new merchandise lines; led the sale of 10 TKK Fried Chicken franchises in the first USA month.
Visual Designer (Contractor) at IBM
January 1, 2016 - January 1, 2017
Created visually compelling and user-centric narratives across mobile apps, web applications, and digital marketing channels. Transformed wireframes into engaging, responsive designs while ensuring seamless collaboration with global development teams. Revitalized outdated webpages by implementing a modern, on-brand UI.

Education

Master of Science, Communications Design at Pratt Institute
January 11, 2030 - January 4, 2026
Bachelor of Arts, English at University of Massachusetts Amherst
January 11, 2030 - January 4, 2026
Master of Science, Communications Design at Pratt Institute
January 11, 2030 - April 1, 2026
Bachelor of Arts, English at University of Massachusetts Amherst
January 11, 2030 - April 1, 2026
MS, Communications Design at Pratt Institute
January 11, 2030 - June 14, 2026
BA, English at University of Massachusetts Amherst
January 11, 2030 - June 14, 2026

Qualifications

Content Marketing Foundations - LinkedIn Learning
November 1, 2022 - January 4, 2026
Social Media Marketing Strategy: TikTok and Instagram Reels - LinkedIn Learning
October 1, 2022 - January 4, 2026
Social Media Marketing with Facebook and Twitter - LinkedIn Learning
October 1, 2022 - January 4, 2026
Fundamentals of Digital Marketing - Google Digital Garage
June 1, 2020 - January 4, 2026
Enterprise / Design Thinking Practitioner - IBM
March 1, 2017 - March 1, 2017
Enterprise / Design Thinking Practitioner - IBM
March 1, 2019 - March 1, 2019

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Consumer Goods, Retail, Healthcare, Financial Services

Skills

Experience Level