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Growth marketing manager and brand strategist with 4+ years turning product launches into momentum. I build multi-channel acquisition and re-engagement systems (email, social, and community) that move audiences from awareness to action. I’m known for data-driven experiments, sharp storytelling, and high-ownership execution—thriving in scrappy environments where I can build from zero and iterate fast to improve conversions and retention.…Growth marketing manager and brand strategist with 4+ years turning product launches into momentum. I build multi-channel acquisition and re-engagement systems (email, social, and community) that move audiences from awareness to action. I’m known for data-driven experiments, sharp storytelling, and high-ownership execution—thriving in scrappy environments where I can build from zero and iterate fast to improve conversions and retention.

Winner Shoniran

Social Media Manager, Marketing Strategist, Brand Strategist, +7

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Growth marketing manager and brand strategist with 4+ years turning product launches into momentum. I build multi-channel acquisition and re-engagement systems (email, social, and community) that move audiences from awareness to action. I’m known for data-driven experiments, sharp storytelling, and high-ownership execution—thriving in scrappy environments where I can build from zero and iterate fast to improve conversions and retention.…Growth marketing manager and brand strategist with 4+ years turning product launches into momentum. I build multi-channel acquisition and re-engagement systems (email, social, and community) that move audiences from awareness to action. I’m known for data-driven experiments, sharp storytelling, and high-ownership execution—thriving in scrappy environments where I can build from zero and iterate fast to improve conversions and retention.

Available to hire

Growth marketing manager and brand strategist with 4+ years turning product launches into momentum. I build multi-channel acquisition and re-engagement systems (email, social, and community) that move audiences from awareness to action.

I’m known for data-driven experiments, sharp storytelling, and high-ownership execution—thriving in scrappy environments where I can build from zero and iterate fast to improve conversions and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

German

Beginner

Work Experience

Project Manager & Brand Strategist at The Called Global

January 1, 2026 - August 1, 2026

Led end-to-end project lifecycle management for a multi-platform brand relaunch, from strategic diagnosis through execution, QA, and delivery. Managed 8+ concurrent strategic initiatives across brand strategy, website development, marketing, and digital product planning while maintaining delivery timelines and stakeholder alignment. Built and launched 5+ conversion-focused landing pages in GoHighLevel. Developed the organization’s foundational brand strategy, messaging framework, and customer journey architecture to align multiple divisions and future product launches. Introduced structured planning, prioritization, and workflow management practices to improve operational alignment and execution clarity.

Brand Marketing Manager at Sorted Concierge

April 1, 2025 - December 1, 2025

Established and led the marketing function for a startup luxury concierge brand, overseeing strategy, launch planning, content, partnerships, email marketing, and customer acquisition. Launched and scaled the brand’s digital presence from zero—growing Instagram to 400+ followers and building an email community of 1,000+ subscribers. Directed go-to-market initiatives, brand positioning, and customer engagement strategies to support market entry. Developed integrated marketing campaigns across social and email to drive awareness and audience growth.

Virtual Assistant & Social Media Manager at Two Sides Of A Dime

October 1, 2024 - August 18, 2025

Streamlined daily operations by organizing client schedules, email correspondence, and task prioritization, improving workflow efficiency by 35%. Designed and implemented an automated client onboarding process reducing manual effort by 50% and enhancing client experience. Conducted in-depth market research and competitor analysis to inform content and service strategies. Achieved a 25% boost in social media engagement by curating high-impact visuals, storytelling posts, and audience polls tailored to brand identity. Optimized content posting schedules across platforms, increasing reach by 50% and enhancing follower retention rates.

Communications and Social Media Manager at Awoof Games

May 1, 2023 - August 18, 2025

Successfully spearheaded social media efforts leading to a 50% increase in followers, 30% rise in website traffic, and 20% growth in sales within the first 3 months. Created a viral marketing campaign for a new game launch generating a 25% spike in user sign-ups within the first week. Enhanced brand visibility by collaborating with key gaming influencers resulting in a 40% increase in mentions across social platforms. Developed and executed a comprehensive communications plan driving a 20% boost in customer retention through personalized messaging and direct engagement. Streamlined customer feedback responses, reducing complaint resolution time by 50% and improving overall customer satisfaction ratings by 30%.

Social & Email Marketing Manager at Tres Chic

April 3, 2023 - February 28, 2025

- Increased brand awareness and engagement by 10% in a month, leading to a 20% increase in website traffic and a 15% increase in sales and walk-in customers - Increased Instagram engagement by 35% within three months by creating visually stunning carousel posts, tutorials, and before-and-after transformations tailored to the beauty niche. - Drove a 40% increase in open rates and a 20% rise in click-through rates by revamping email templates and personalizing subject lines based on customer segmentation. - Developed targeted email campaigns for seasonal promotions, contributing to a 25% growth in revenue during key sales periods and executed a re-engagement campaign that recovered 18% of inactive customers

Sales & Marketing Intern at TotalEnergies

April 1, 2023 - August 18, 2025

Leveraged market research to identify new sales opportunities and consumer trends, informing marketing strategies for senior managers. Assisted in marketing strategy implementation to drive customer acquisition, engagement, and retention. Researched industry trends and competitor marketing decisions to introduce new ideas.

Marketing Manager at The Social Woroscope

April 1, 2023 - Present

Led marketing strategies to increase brand awareness, engagement, and sales. Increased brand awareness and engagement by 10% in one month, resulting in a 20% increase in website traffic and 15% growth in sales and walk-in customers. Increased Instagram engagement by 35% through creation of visually stunning carousel posts, tutorials, and before-and-after transformations tailored to the beauty niche. Revamped email marketing with personalized subject lines and targeted campaigns, driving open rates by 40%, click-through rates by 20%, and contributing to 25% revenue growth during key sales periods. Executed re-engagement campaigns that recovered 18% of inactive customers. Optimized website user experience, reducing bounce rates by 40% and increasing time on site by 30%. Developed productivity tracking systems improving team accountability and task completion rates by 20%.

Communications & Social Media Manager at Awoof Games

December 1, 2022 - May 1, 2023

Spearheaded a viral product launch campaign for a new game, generating a 25% spike in user sign-ups within the first week. Grew social following by 50%, website traffic by 30%, and sales by 20% within the first 3 months. Built and managed an influencer collaboration programme with key gaming creators, driving a 40% increase in brand mentions across social platforms. Developed a community communications plan that boosted customer retention by 20% through personalized messaging and direct engagement. Used Gemini and ChatGPT to accelerate community content ideation and campaign copywriting across platforms.

Sales & Marketing Intern at TotalEnergies

August 1, 2022 - April 1, 2023

Supported senior managers in developing marketing strategies for customer acquisition, engagement, and retention across B2C and B2B segments. Conducted market and competitor research to surface consumer trends and new sales opportunities that informed quarterly campaign planning.

Content Writer at Treechic

June 1, 2022 - August 18, 2025

Crafted compelling brand messaging across online and social media content, contributing to a 10% increase in revenue, engagement, and market share.

Content Writer at Nailcon

May 1, 2022 - August 18, 2025

Increased brand awareness and engagement by 5% in one month, leading to a 10% increase in website traffic and a 2% increase in sales and walk-in customers.

Social Media Manager at The Social Woroscope

October 1, 2021 - December 1, 2025

Grew social engagement by 50% and follower base by 25% within 6 months through community management and content experimentation. Developed and executed a 3-month email onboarding sequence with a 45% average open rate and 20% click-through rate. Built content calendars, posting schedules, and performance tracking systems to improve accountability and task completion by 20%. Ran A/B tests on content formats and posting cadence to optimize reach and reduce bounce rates by 40%.

Education

Bachelor of Business Administration (Marketing) at Nexford University

January 11, 2030 - August 18, 2025

High School at Corona Secondary School

January 11, 2030 - August 18, 2025

Bachelor of Business Administration – Marketing at Nexford University