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With over 4 years of experience as a Social Media Manager and Brand Strategist, I’ve helped founders, creatives, and bold startups move from “just vibes” to “booked, banked, and branded.” My specialty? I’m the strategist you call when the content looks good (or doesn't), but doesn’t convert. When the message is cute (or isn't) but not clear. When you’re tired of being overlooked, and it’s time to get loud, intentional, and paid. I’ve led everything from brand launches and Instagram strategy to full digital makeovers, especially in the fashion, lifestyle, wellness, and digital service spaces. Whether it’s curating a magnetic feed, planning campaign rollouts, writing conversion-ready copy, or setting the whole brand ecosystem up to flow, I bring the clarity and structure that helps your business breathe and grow. My approach is strategy-first and future-focused. No templates. No one-size-fits-all. Just clear positioning, great content, and the systems behind the scenes to keep it moving, even when you’re offline. If you’ve ever felt like your brand is almost there, but not quite clicking; I’m the one who helps you cross that line.…With over 4 years of experience as a Social Media Manager and Brand Strategist, I’ve helped founders, creatives, and bold startups move from “just vibes” to “booked, banked, and branded.” My specialty? I’m the strategist you call when the content looks good (or doesn't), but doesn’t convert. When the message is cute (or isn't) but not clear. When you’re tired of being overlooked, and it’s time to get loud, intentional, and paid. I’ve led everything from brand launches and Instagram strategy to full digital makeovers, especially in the fashion, lifestyle, wellness, and digital service spaces. Whether it’s curating a magnetic feed, planning campaign rollouts, writing conversion-ready copy, or setting the whole brand ecosystem up to flow, I bring the clarity and structure that helps your business breathe and grow. My approach is strategy-first and future-focused. No templates. No one-size-fits-all. Just clear positioning, great content, and the systems behind the scenes to keep it moving, even when you’re offline. If you’ve ever felt like your brand is almost there, but not quite clicking; I’m the one who helps you cross that line.

Winner Shoniran

Social Media Manager, Marketing Strategist, Brand Strategist, +4

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With over 4 years of experience as a Social Media Manager and Brand Strategist, I’ve helped founders, creatives, and bold startups move from “just vibes” to “booked, banked, and branded.” My specialty? I’m the strategist you call when the content looks good (or doesn't), but doesn’t convert. When the message is cute (or isn't) but not clear. When you’re tired of being overlooked, and it’s time to get loud, intentional, and paid. I’ve led everything from brand launches and Instagram strategy to full digital makeovers, especially in the fashion, lifestyle, wellness, and digital service spaces. Whether it’s curating a magnetic feed, planning campaign rollouts, writing conversion-ready copy, or setting the whole brand ecosystem up to flow, I bring the clarity and structure that helps your business breathe and grow. My approach is strategy-first and future-focused. No templates. No one-size-fits-all. Just clear positioning, great content, and the systems behind the scenes to keep it moving, even when you’re offline. If you’ve ever felt like your brand is almost there, but not quite clicking; I’m the one who helps you cross that line.…With over 4 years of experience as a Social Media Manager and Brand Strategist, I’ve helped founders, creatives, and bold startups move from “just vibes” to “booked, banked, and branded.” My specialty? I’m the strategist you call when the content looks good (or doesn't), but doesn’t convert. When the message is cute (or isn't) but not clear. When you’re tired of being overlooked, and it’s time to get loud, intentional, and paid. I’ve led everything from brand launches and Instagram strategy to full digital makeovers, especially in the fashion, lifestyle, wellness, and digital service spaces. Whether it’s curating a magnetic feed, planning campaign rollouts, writing conversion-ready copy, or setting the whole brand ecosystem up to flow, I bring the clarity and structure that helps your business breathe and grow. My approach is strategy-first and future-focused. No templates. No one-size-fits-all. Just clear positioning, great content, and the systems behind the scenes to keep it moving, even when you’re offline. If you’ve ever felt like your brand is almost there, but not quite clicking; I’m the one who helps you cross that line.

Available to hire

With over 4 years of experience as a Social Media Manager and Brand Strategist, I’ve helped founders, creatives, and bold startups move from “just vibes” to “booked, banked, and branded.”

My specialty? I’m the strategist you call when the content looks good (or doesn’t), but doesn’t convert. When the message is cute (or isn’t) but not clear. When you’re tired of being overlooked, and it’s time to get loud, intentional, and paid.

I’ve led everything from brand launches and Instagram strategy to full digital makeovers, especially in the fashion, lifestyle, wellness, and digital service spaces. Whether it’s curating a magnetic feed, planning campaign rollouts, writing conversion-ready copy, or setting the whole brand ecosystem up to flow, I bring the clarity and structure that helps your business breathe and grow.

My approach is strategy-first and future-focused. No templates. No one-size-fits-all. Just clear positioning, great content, and the systems behind the scenes to keep it moving, even when you’re offline.

If you’ve ever felt like your brand is almost there, but not quite clicking; I’m the one who helps you cross that line.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Marketing Manager at The Social Woroscope

April 1, 2023 - Present

Led marketing strategies to increase brand awareness, engagement, and sales. Increased brand awareness and engagement by 10% in one month, resulting in a 20% increase in website traffic and 15% growth in sales and walk-in customers. Increased Instagram engagement by 35% through creation of visually stunning carousel posts, tutorials, and before-and-after transformations tailored to the beauty niche. Revamped email marketing with personalized subject lines and targeted campaigns, driving open rates by 40%, click-through rates by 20%, and contributing to 25% revenue growth during key sales periods. Executed re-engagement campaigns that recovered 18% of inactive customers. Optimized website user experience, reducing bounce rates by 40% and increasing time on site by 30%. Developed productivity tracking systems improving team accountability and task completion rates by 20%.

Virtual Assistant & Social Media Manager at Two Sides Of A Dime

October 1, 2024 - August 18, 2025

Streamlined daily operations by organizing client schedules, email correspondence, and task prioritization, improving workflow efficiency by 35%. Designed and implemented an automated client onboarding process reducing manual effort by 50% and enhancing client experience. Conducted in-depth market research and competitor analysis to inform content and service strategies. Achieved a 25% boost in social media engagement by curating high-impact visuals, storytelling posts, and audience polls tailored to brand identity. Optimized content posting schedules across platforms, increasing reach by 50% and enhancing follower retention rates.

Sales & Marketing Intern at TotalEnergies

April 1, 2023 - August 18, 2025

Leveraged market research to identify new sales opportunities and consumer trends, informing marketing strategies for senior managers. Assisted in marketing strategy implementation to drive customer acquisition, engagement, and retention. Researched industry trends and competitor marketing decisions to introduce new ideas.

Communications and Social Media Manager at Awoof Games

May 1, 2023 - August 18, 2025

Successfully spearheaded social media efforts leading to a 50% increase in followers, 30% rise in website traffic, and 20% growth in sales within the first 3 months. Created a viral marketing campaign for a new game launch generating a 25% spike in user sign-ups within the first week. Enhanced brand visibility by collaborating with key gaming influencers resulting in a 40% increase in mentions across social platforms. Developed and executed a comprehensive communications plan driving a 20% boost in customer retention through personalized messaging and direct engagement. Streamlined customer feedback responses, reducing complaint resolution time by 50% and improving overall customer satisfaction ratings by 30%.

Content Writer at Treechic

June 1, 2022 - August 18, 2025

Crafted compelling brand messaging across online and social media content, contributing to a 10% increase in revenue, engagement, and market share.

Content Writer at Nailcon

May 1, 2022 - August 18, 2025

Increased brand awareness and engagement by 5% in one month, leading to a 10% increase in website traffic and a 2% increase in sales and walk-in customers.

Social & Email Marketing Manager at Tres Chic

April 3, 2023 - February 28, 2025

- Increased brand awareness and engagement by 10% in a month, leading to a 20% increase in website traffic and a 15% increase in sales and walk-in customers - Increased Instagram engagement by 35% within three months by creating visually stunning carousel posts, tutorials, and before-and-after transformations tailored to the beauty niche. - Drove a 40% increase in open rates and a 20% rise in click-through rates by revamping email templates and personalizing subject lines based on customer segmentation. - Developed targeted email campaigns for seasonal promotions, contributing to a 25% growth in revenue during key sales periods and executed a re-engagement campaign that recovered 18% of inactive customers