I am Shenbing Yao (Winston Yao), a design professional with over 15 years of experience in UI/UX design, visual branding, and cross-functional project leadership. I create user-centered digital solutions and strategic design that elevate brand identity, drive engagement, and improve business outcomes. I excel at leading small to mid-sized teams, translating complex requirements into intuitive experiences, building scalable design systems, and collaborating across product, development, and marketing. I bring strong bilingual communication (English/Mandarin) to global teams and am committed to delivering high-quality, on-time results.

Shenbing Yao (Winston Yao)

I am Shenbing Yao (Winston Yao), a design professional with over 15 years of experience in UI/UX design, visual branding, and cross-functional project leadership. I create user-centered digital solutions and strategic design that elevate brand identity, drive engagement, and improve business outcomes. I excel at leading small to mid-sized teams, translating complex requirements into intuitive experiences, building scalable design systems, and collaborating across product, development, and marketing. I bring strong bilingual communication (English/Mandarin) to global teams and am committed to delivering high-quality, on-time results.

Available to hire

I am Shenbing Yao (Winston Yao), a design professional with over 15 years of experience in UI/UX design, visual branding, and cross-functional project leadership. I create user-centered digital solutions and strategic design that elevate brand identity, drive engagement, and improve business outcomes.

I excel at leading small to mid-sized teams, translating complex requirements into intuitive experiences, building scalable design systems, and collaborating across product, development, and marketing. I bring strong bilingual communication (English/Mandarin) to global teams and am committed to delivering high-quality, on-time results.

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Language

English
Fluent

Work Experience

Senior Visual UI Designer at JP Morgan Chase Bank
June 30, 2015 - October 16, 2025
Conducted design audits, implementing user-centric enhancements for financial platforms. Developed standardized visual specs and pattern libraries for enterprise systems. Led design QA, collaborating with developers to resolve usability and interface issues. Streamlined collaboration across teams, reducing development cycle time.
Art Director at Liquor.com
September 30, 2014 - October 16, 2025
Directed digital and print campaigns that strengthened brand recognition and ROI. Collaborated with agencies and teams to deliver creative assets across channels. Mentored junior designers, building team capacity and elevating standards. Introduced design processes that improved efficiency and turnaround times.
Senior Visual UI Designer at JP Morgan Chase Bank
June 1, 2015 - October 16, 2025
Conducted design audits and implemented user-centric enhancements for financial platforms. Developed standardized visual specs and pattern libraries for enterprise systems. Led design QA, collaborating with developers to resolve usability and interface issues. Streamlined collaboration across teams, reducing development cycle time.
Art Director at Liquor.com
September 1, 2014 - October 16, 2025
Directed impactful digital and print campaigns that strengthened brand recognition and ROI. Collaborated with agencies and teams to deliver creative assets across channels. Mentored junior designers, building team capacity and elevating standards. Introduced design processes that improved efficiency and turnaround times.
Senior Visual UI Designer at JP Morgan Chase Bank
June 1, 2015 - June 1, 2015
Conducted design audits, implementing user-centric enhancements for financial platforms. Developed standardized visual specs and pattern libraries for enterprise systems. Led design QA, collaborating with developers to resolve usability and interface issues. Streamlined collaboration across teams, reducing development cycle time.
Art Director at Liquor.com
September 1, 2014 - September 1, 2014
Directed impactful digital and print campaigns that strengthened brand recognition and ROI. Collaborated with agencies and teams to deliver creative assets across channels. Mentored junior designers, building team capacity and elevating standards. Introduced design processes that improved efficiency and turnaround times.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Financial Services, Software & Internet