I start every project by understanding what clients and coworkers struggle with the most. From there, I design intuitive experiences that remove obstacles and empower them to work more efficiently. I’m a Senior UI/UX Designer with 15+ years of experience delivering end-to-end design for enterprise and consumer digital products. I specialize in simplifying complex workflows into intuitive, scalable user experiences that improve efficiency, adoption, and product usability. Across multiple organizations, my work has contributed to reduced user errors, improved task completion, and smoother system adoption by cross-functional teams. With a strong background in both design and engineering, I effectively bridge product, design, and development to deliver solutions that drive measurable business outcomes.

Wirana Arie

I start every project by understanding what clients and coworkers struggle with the most. From there, I design intuitive experiences that remove obstacles and empower them to work more efficiently. I’m a Senior UI/UX Designer with 15+ years of experience delivering end-to-end design for enterprise and consumer digital products. I specialize in simplifying complex workflows into intuitive, scalable user experiences that improve efficiency, adoption, and product usability. Across multiple organizations, my work has contributed to reduced user errors, improved task completion, and smoother system adoption by cross-functional teams. With a strong background in both design and engineering, I effectively bridge product, design, and development to deliver solutions that drive measurable business outcomes.

Available to hire

I start every project by understanding what clients and coworkers struggle with the most. From there, I design intuitive experiences that remove obstacles and empower them to work more efficiently.

I’m a Senior UI/UX Designer with 15+ years of experience delivering end-to-end design for enterprise and consumer digital products. I specialize in simplifying complex workflows into intuitive, scalable user experiences that improve efficiency, adoption, and product usability. Across multiple organizations, my work has contributed to reduced user errors, improved task completion, and smoother system adoption by cross-functional teams. With a strong background in both design and engineering, I effectively bridge product, design, and development to deliver solutions that drive measurable business outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Senior UX Designer at Lunch Actually
March 1, 2021 - Present
Led UX/UI design, research, and development for multinational teams in Southeast Asia and the USA. Developed and implemented a global Design System, standardizing UI components and UX workflows across Singapore and USA product suites. Presented demos of new features to key stakeholders in Southeast Asia and the USA. Initiated and executed UX Research plans, translating findings into strategic insights. Collaborated cross-functionally with Sales, Marketing, Development, and Management to test, develop, and release iterative product solutions. Updated and optimized legacy UI/UX elements, including workflows, color schemes, navigation, components, icons, and typography. Communicated designs effectively through UX deliverables such as sketches, storyboards, sitemaps, wireframes, flowcharts, prototypes, and presentations. Incorporated customer feedback into design iterations and handed off final designs to Development teams.
Supervisor at PT Salim Ivomas Pratama
November 1, 2012 - December 1, 2019
Led large IT-Financial projects, coordinating the full product-development lifecycle including strategic planning, requirements analysis, QA testing, and product launches. Collaborated closely with developers and other departments to implement UX/UI solutions. Conducted system testing, troubleshot issues, and prepared documentation. Delivered training on new systems or products. Personal contributions included delivering positive change in daily activities after integration to SAP-based systems and managing Company Asset & Insurance and Banking activities, decreasing costs.
Strategic Officer at Sinarmas Agribusiness and Food
November 1, 2011 - November 1, 2012
Assisted the Strategic Director in preparing and delivering portfolio reports for Board Meetings, supporting strategic decision-making. Represented PT SMART Downstream at official functions. Developed PT SMART Downstream’s Dashboard Management System and created an interactive Company Profile for LED displays.
Programmer at Infiniti Reka Solusi, PT.
September 1, 2008 - November 1, 2011
Collaborated in a strong team creating diverse educational games and software for high school. Monitored and reported project progress, ensured optimal project value through resource utilization, generated work packages and instructions, and verified timesheet accuracy. Served as Coordinator for Animators & Programmers; Committee Member and Co-Trainer for Government Training Programs and Seminars; delivered projects on time for government tenders.
Programmer at PT. REALTECH SOLUSINDO
June 1, 2008 - August 1, 2008
Implemented and configured new desktop, web, and client-server software solutions to improve operational efficiency.
Internal Helpdesk/ IT Support at PT Usaha Jayamas Bhakti
April 1, 2008 - May 1, 2008
Optimized Local Area Network (LAN) performance and infrastructure, resulting in enhanced connectivity and reliability.
Software Engineer at PT Jejala Pararta International
August 1, 2007 - March 1, 2008
Designed, developed, and deployed custom software, games, and mobile applications.

Education

Bachelor's degree at Universitas Gunadarma
January 1, 2003 - January 1, 2007

Qualifications

After Effects
January 11, 2030 - December 29, 2025
Figma
January 11, 2030 - December 29, 2025
Graphic Design
January 11, 2030 - December 29, 2025
Oracle
January 11, 2030 - December 29, 2025
Java
January 11, 2030 - December 29, 2025
LAN Engineering
January 11, 2030 - December 29, 2025
Japanese Course
January 11, 2030 - December 29, 2025

Industry Experience

Software & Internet, Professional Services, Financial Services, Education, Government, Gaming, Media & Entertainment, Other