Woo specialise in creating strong brand and packaging designs that connect with your audience, driving engagement and sales. Through considered strategy Woo enhances brand visibility, amplifies brand impact, and elevates brand presence. Woo has long-lasting relationships with clients built on trust, consistency, reliability and performance. Meet Woo's founder – Emily. Designing for a wide range of clients and businesses, Emily has worked in boutique Auckland and Mount Maunganui studios, before starting Woo from a desire for more creative freedom. Em's work has won a prestigious Silver at the Design Institute of New Zealand's Best Awards, and a coveted Behance coin. With almost a decade of experience Em works with brands from all factions of life; the great outdoors, food and beverage, skincare/cosmetic and retail, trades/services. This broad depth of experience provides a strong foundation of knowledge from which to create and direct brands and their marketing to engaged consumers and clients. In a former life she was a professional skydiver, wine quaffeur and world wanderer. She’s now fully domesticated. Go figure.…

Emily Parker

Woo specialise in creating strong brand and packaging designs that connect with your audience, driving engagement and sales. Through considered strategy Woo enhances brand visibility, amplifies brand impact, and elevates brand presence. Woo has long-lasting relationships with clients built on trust, consistency, reliability and performance. Meet Woo's founder – Emily. Designing for a wide range of clients and businesses, Emily has worked in boutique Auckland and Mount Maunganui studios, before starting Woo from a desire for more creative freedom. Em's work has won a prestigious Silver at the Design Institute of New Zealand's Best Awards, and a coveted Behance coin. With almost a decade of experience Em works with brands from all factions of life; the great outdoors, food and beverage, skincare/cosmetic and retail, trades/services. This broad depth of experience provides a strong foundation of knowledge from which to create and direct brands and their marketing to engaged consumers and clients. In a former life she was a professional skydiver, wine quaffeur and world wanderer. She’s now fully domesticated. Go figure.…

Available to hire

Woo specialise in creating strong brand and packaging designs that connect with your audience, driving engagement and sales.

Through considered strategy Woo enhances brand visibility, amplifies brand impact, and elevates brand presence. Woo has long-lasting relationships with clients built on trust, consistency, reliability and performance.

Meet Woo’s founder – Emily.

Designing for a wide range of clients and businesses, Emily has worked in boutique Auckland and Mount Maunganui studios, before starting Woo from a desire for more creative freedom.

Em’s work has won a prestigious Silver at the Design Institute of New Zealand’s Best Awards, and a coveted Behance coin.

With almost a decade of experience Em works with brands from all factions of life; the great outdoors, food and beverage, skincare/cosmetic and retail, trades/services. This broad depth of experience provides a strong foundation of knowledge from which to create and direct brands and their marketing to engaged consumers and clients.

In a former life she was a professional skydiver, wine quaffeur and world wanderer. She’s now fully domesticated. Go figure.

See more

Language

English
Fluent

Work Experience

Creative Director at Neon Woo Ltd
October 31, 2017 - Present
Design is problem solving through creativity and Woo's advantage is intuitive ideation gathered over years of experience taking concepts from ideation to market. Through innovative strategy, Woo creates outcomes that are not only beautiful but have real meaning, connecting like-minded consumers to products and businesses that resonate with them. Woo are not merely stylists but design with purpose, producing outcomes of strength and integrity in a world with a lot of fluff. Gosh.

Education

Graphic Design Diploma at Yoobee School of Design
January 11, 2030 - January 27, 2026
Digital Media Advanced Diploma at Yoobee School of Design
November 1, 2015 - September 30, 2016

Qualifications

DINZ Best Awards - Silver
January 11, 2030 - January 27, 2026
Behance Portfolio Review - Winner
January 11, 2030 - January 27, 2026

Industry Experience

Consumer Goods, Government, Non-Profit Organization, Retail, Travel & Hospitality, Wholesale & Distribution, Healthcare, Agriculture & Mining, Media & Entertainment, Professional Services, Education
    paper The Roam Society Brand

    Seek excellence & the extraordinary with travel luminary, The Roam Society. The all-seeing eye guides a journey of discovery & exclusivity. Exclusively serving high net worth clients who demand innovation and excellence as standard.

    The brand was crafted around the all-seeing eye known as the architect of the universe - a way to create your own world and see it as you wish. It’s an entity that guides and watches over, as the Roam Society does with their clients and their wishes and dreams. The rising sun is the eye’s pupil as a positive omen, a vision of light and good fortune. Paired with latin text for added mystique and deeper meaning “Veni, vidi, vici” (I came, I saw, I conquered), the brand is adaptable and uniquely refined.