Social Media Manager, Power Browser Jan 2025 - Present Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals. Designed and edited promotional publications. Created social media strategies to increase sales and brand awareness across multiple platforms. Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn. Prioritized and organized tasks to efficiently accomplish service goals. Adept at elevating brand presence, I spearheaded social media strategies, driving significant engagement growth. With expertise in SEO writing, content strategy, and leadership, I ensure impactful content delivery, and seamless team coordination. My skills and experience define the quality of my work, not just the years I’ve spent in the field. Known for building trust through my work, I craft compelling narratives that resonate with diverse audiences.…

Tanya Shetty

Social Media Manager, Power Browser Jan 2025 - Present Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals. Designed and edited promotional publications. Created social media strategies to increase sales and brand awareness across multiple platforms. Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn. Prioritized and organized tasks to efficiently accomplish service goals. Adept at elevating brand presence, I spearheaded social media strategies, driving significant engagement growth. With expertise in SEO writing, content strategy, and leadership, I ensure impactful content delivery, and seamless team coordination. My skills and experience define the quality of my work, not just the years I’ve spent in the field. Known for building trust through my work, I craft compelling narratives that resonate with diverse audiences.…

Available to hire

Social Media Manager, Power Browser Jan 2025 - Present
Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn,
aligning with brand voice and marketing goals.
Designed and edited promotional publications.
Created social media strategies to increase sales and brand awareness across multiple platforms.
Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook,
and LinkedIn.
Prioritized and organized tasks to efficiently accomplish service goals.
Adept at elevating brand presence, I spearheaded social media strategies, driving significant engagement
growth. With expertise in SEO writing, content strategy, and leadership, I ensure impactful content delivery,
and seamless team coordination. My skills and experience define the quality of my work, not just the years I’ve spent in the field. Known for building trust through my work, I craft compelling narratives that resonate
with diverse audiences.

See more

Language

English
Fluent
Hindi
Advanced
Tamil
Intermediate

Work Experience

Assistant Operations Manager at Malgudi
June 1, 2020 - May 31, 2023
Supported team members on effective methods, operations, and procedures. Managed weekly vendor accounts, business expenses, and supply orders. Created a marketing strategy to track existing and new customers. Ensured attraction standards were maintained across all restaurant areas.
Senior Content Writer at Globussoft Technology
May 1, 2023 - Present
Created high-ranking, SEO-optimized blogs and website/landing content, crafted tool-tip content, and managed content strategy while ensuring quality through editing and proofreading. Wrote in-app content including tooltips, notifications, and feature descriptions to improve user retention. Developed engaging social media campaigns and long-form content to support user education and brand goals.
Social Media Coordinator at Globussoft Technology
March 1, 2024 - Present
Coordinated routine social media functions for all accounts led by executives. Oversaw post-creation across multiple websites and four or more social platforms. Researched industry trends and competitors’ activities to develop new content ideas. Coordinated with all social media executives for consistent posting and regularly proofread and approved executives’ content before publishing.
Social Media Manager at Power Browser
January 1, 2025 - Present
Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals. Created social media strategies to increase sales and brand awareness across multiple platforms. Created engaging content for multiple social media platforms.
Social Media Team Lead, Influencer Marketer & Content Head at Globussoft Technology
April 1, 2025 - Present
Managed content strategy and posting across Instagram, Facebook, LinkedIn, Twitter, and YouTube to boost engagement and app visibility. Directed influencer collaborations with fitness creators to increase brand reach and drive downloads. Led creation of engaging platform content: Reels, captions, banners, ad copies for Google Ads, Facebook, and PPC campaigns. Wrote in-app content including tooltips, notifications and feature descriptions. Developed evergreen season and product marketing campaigns with data-driven performance tracking. Produced long-form content such as blogs, newsletters, and landing pages. Oversaw design and analytics teams to ensure performance-optimized creatives and consistent brand tone. Built community via challenges and user-generated campaigns like 'Step Up India' to strengthen engagement.

Education

Bachelor of Commerce at Hemchand University
January 11, 2030 - February 8, 2026

Qualifications

Writing That Sells Certification
January 11, 2030 - February 8, 2026
AI Tools Certification
January 11, 2030 - February 8, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    paper Product Brochure & Flyer Content

    I created brochure and flyer content designed to communicate brand messaging clearly while capturing attention in a limited space.

    My work focused on headline creation, concise body copy, and call-to-action messaging, ensuring the content was engaging, easy to scan, and aligned with the brand’s tone and objectives. Each piece was crafted to balance creativity with clarity, making the message impactful both visually and verbally.

    Key contributions:

    Wrote headline-driven brochure and flyer copy
    Simplified complex information into clear, reader-friendly messaging
    Aligned content with brand voice and marketing goals
    Created persuasive CTAs to drive action
    Collaborated with design to ensure copy and visuals worked together

    paper Calorie Tracker Buddy – App, Website & Social Media Content

    I worked on the complete content ecosystem for Calorie Tracker Buddy, covering the app, website, and social media presence to ensure a consistent, clear, and engaging brand voice across all platforms.

    My role involved creating and refining in-app content, including feature explanations, onboarding copy, and user-facing messaging to improve clarity and usability. Alongside the app, I developed and optimized the website content, aligning it with the product’s value proposition and user goals.

    In addition, I actively work on social media content planning and management, shaping content themes, captions, and messaging to build awareness, engagement, and brand recall.

    Key contributions:

    Created and managed end-to-end app content, including UX-focused copy

    Developed and optimized website content for clarity and conversion

    Planned and executed social media content strategy and copy

    Ensured consistency in tone, messaging, and brand voice across platforms

    Led content decisions while collaborating closely with the team

    Project links:

    Website: https://www.twine.net/signin

    App:
    https://www.twine.net/signin
    https://www.twine.net/signin

    This project highlights my ability to handle multi-platform content strategy and execution, combining product understanding, user-centric writing, and ongoing content management.

    paper EmpCloud Website Content

    Website Content Strategy & Copywriting
    https://www.twine.net/signin

    I led the complete content strategy and execution for the EMPCloud website, shaping how the product is presented, explained, and positioned for its target audience.

    My role involved defining the overall messaging framework, structuring the content flow across pages, and ensuring clarity and consistency throughout the site. Alongside strategy, I worked hands-on on writing, editing, and refining key website pages, aligning content with business goals and user intent.

    Key contributions:

    Owned the end-to-end content strategy for the website

    Defined page structure and messaging hierarchy

    Wrote and optimized website copy with a focus on clarity, usability, and conversion

    Led content decisions while collaborating across the project

    Maintained a consistent brand voice across all pages

    This project highlights my ability to lead content initiatives while executing them, delivering a cohesive and user-focused website experience.