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I am a marketing leader with a track record of building scalable marketing systems that drive visibility, engagement, and revenue. My experience spans government, higher education, non-profits, and mission-driven organizations, and I have led marketing functions across North America with teams that deliver measurable results. I have a strong focus on aligning marketing strategy with organizational goals, improving efficiency, and elevating brand presence across channels. Beyond my organizational leadership, I mentor the next generation of communicators as an Adjunct Lecturer in PR and social media, and I advise national clients through my consultancy, WordSmith Communications, securing more than 50 major media placements and producing syndicated content reaching over 1M listeners. I thrive in executive roles where marketing is a strategic growth driver and excel at cross-functional collaboration, staff development, and campaigns that deliver both visibility and revenue.…I am a marketing leader with a track record of building scalable marketing systems that drive visibility, engagement, and revenue. My experience spans government, higher education, non-profits, and mission-driven organizations, and I have led marketing functions across North America with teams that deliver measurable results. I have a strong focus on aligning marketing strategy with organizational goals, improving efficiency, and elevating brand presence across channels. Beyond my organizational leadership, I mentor the next generation of communicators as an Adjunct Lecturer in PR and social media, and I advise national clients through my consultancy, WordSmith Communications, securing more than 50 major media placements and producing syndicated content reaching over 1M listeners. I thrive in executive roles where marketing is a strategic growth driver and excel at cross-functional collaboration, staff development, and campaigns that deliver both visibility and revenue.

Gabrielle Burgess-Smith

Content Creator, Content Strategist, Brand Designer, +1

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I am a marketing leader with a track record of building scalable marketing systems that drive visibility, engagement, and revenue. My experience spans government, higher education, non-profits, and mission-driven organizations, and I have led marketing functions across North America with teams that deliver measurable results. I have a strong focus on aligning marketing strategy with organizational goals, improving efficiency, and elevating brand presence across channels. Beyond my organizational leadership, I mentor the next generation of communicators as an Adjunct Lecturer in PR and social media, and I advise national clients through my consultancy, WordSmith Communications, securing more than 50 major media placements and producing syndicated content reaching over 1M listeners. I thrive in executive roles where marketing is a strategic growth driver and excel at cross-functional collaboration, staff development, and campaigns that deliver both visibility and revenue.…I am a marketing leader with a track record of building scalable marketing systems that drive visibility, engagement, and revenue. My experience spans government, higher education, non-profits, and mission-driven organizations, and I have led marketing functions across North America with teams that deliver measurable results. I have a strong focus on aligning marketing strategy with organizational goals, improving efficiency, and elevating brand presence across channels. Beyond my organizational leadership, I mentor the next generation of communicators as an Adjunct Lecturer in PR and social media, and I advise national clients through my consultancy, WordSmith Communications, securing more than 50 major media placements and producing syndicated content reaching over 1M listeners. I thrive in executive roles where marketing is a strategic growth driver and excel at cross-functional collaboration, staff development, and campaigns that deliver both visibility and revenue.

Available to hire

I am a marketing leader with a track record of building scalable marketing systems that drive visibility, engagement, and revenue. My experience spans government, higher education, non-profits, and mission-driven organizations, and I have led marketing functions across North America with teams that deliver measurable results. I have a strong focus on aligning marketing strategy with organizational goals, improving efficiency, and elevating brand presence across channels.

Beyond my organizational leadership, I mentor the next generation of communicators as an Adjunct Lecturer in PR and social media, and I advise national clients through my consultancy, WordSmith Communications, securing more than 50 major media placements and producing syndicated content reaching over 1M listeners. I thrive in executive roles where marketing is a strategic growth driver and excel at cross-functional collaboration, staff development, and campaigns that deliver both visibility and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director, Marketing Department Head at Organic Materials Review Institute (OMRI)

January 1, 2025 - Present

Lead the marketing function across North America, overseeing a 7-person team and contractors; align strategy, publications, PR, digital content, and brand execution with organizational goals. Directed OMRI’s upcoming website relaunch, implemented a multi-year 2025–2026 marketing plan, and established dashboards to measure performance. Secured OMRI’s first national media placement (Los Angeles Times); increased newsletter engagement by 38%; reduced production time by 30% through scalable content systems.

Assistant Director of Marketing & Communications at Eastern Michigan University Foundation

January 1, 2025 - October 25, 2025

Drove brand and fundraising communications to strengthen both brand and bottom line—media coverage up 30%, alumni engagement up 25%, and support for the $119M Give Rise campaign (including $2M raised in 24 hours). Coordinated international outreach across U.S. and global alumni networks to contribute to campaign goals.

Interim Development & Marketing Manager at Washtenaw Literacy

January 1, 2025 - Present

Generated $50,000 in new funding within the first two months; led donor solicitations and annual appeals; planned events and donor stewardship; partnered with marketing to align fundraising communications with organizational goals; supported executive leadership in development planning and transition activities.

Content Development Manager at Michigan Department of Health & Human Services

January 1, 2024 - October 25, 2025

Directed four cross-functional teams (PR, Communications, Design, Logistics, Tech) for state-wide initiatives; managed a $500K+ communications budget; launched infection prevention campaigns in collaboration with Wayne State University and CDC; improved operational efficiency and compliance.

Health Communications Coordinator at Washtenaw County Health Department

January 1, 2021 - October 25, 2025

Led a 3-person team with a budget of $50K–$200K; produced 50+ multilingual COVID-19 education videos; expanded digital outreach; increased event attendance by 30% and public engagement by 25% through targeted marketing; secured local media placements to elevate county visibility.

Adjunct Lecturer – Public Relations & Social Media at Eastern Michigan University

January 1, 2017 - Present

Delivered PR and social media strategy courses on an intermittent basis; developed a curriculum with ~90% student satisfaction; mentored students on campaigns resulting in regional media coverage and partnerships.

Founder & Principal Consultant (PR/Marketing) at Luminary Communications

January 1, 2022 - October 25, 2025

Built and led a boutique communications consultancy serving nonprofit, higher education, public health, and entrepreneurial clients; secured 50+ media placements; produced syndicated radio and podcast content reaching 1M+ listeners; supported brands and campaigns with integrated PR, design, and digital strategies.

Marketing Department Head at Organic Materials Review Institute (OMRI)

January 1, 2025 - Present

Lead the North America marketing function, oversee a 7-person team, and drive enterprise-wide branding, publications, PR, digital content, and brand execution. Directed the upcoming website relaunch, implemented a multi-year marketing plan aligned to 2025–2026 strategic goals, and built scalable content engines that reduced production time by ~30%. Secured OMRI’s first national media placement in the Los Angeles Times and increased newsletter engagement by 38%.

Assistant Director of Marketing & Communications at Eastern Michigan University (EMU)

January 1, 2025 - October 25, 2025

Strengthened brand and bottom line through targeted communications; boosted media coverage by 30% and alumni engagement by 25%. Supported the Give Rise campaign, helping drive $119M in fundraising, including $2M raised in a single day.

Interim Development & Marketing Manager at Washtenaw Literacy

January 1, 2025 - Present

Generated $50,000 in new funding in the first two months, stabilized revenue during organizational transition, led donor solicitations and annual appeals, and supported community engagement initiatives to broaden visibility and impact.

Content Development Manager at Michigan Department of Health & Human Services

January 1, 2024 - October 25, 2025

Directed cross-functional teams (PR, communications, design, logistics, technology) for statewide health initiatives; managed a $500k+ communications budget; developed MI-TRAIN training content to improve compliance and engagement; enhanced operational efficiency across campaigns.

Health Communications Coordinator at Washtenaw County Health Department

January 1, 2021 - October 25, 2025

Led a 3-person team delivering outreach and PR for county-wide health programs; produced 50+ multilingual COVID education videos; increased awareness and engagement; expanded digital channels to improve reach and impact.

Adjunct Lecturer – Public Relations & Social Media at Eastern Michigan University

January 1, 2017 - Present

Delivered courses in public relations and social media strategy on an intermittent basis; achieved high student satisfaction; mentored students on campaigns that secured regional media coverage and partnerships.

Founder & Principal Consultant at Luminary Communications (Nationwide)

January 1, 2022 - October 25, 2025

Built and led a boutique PR/marketing consultancy for nonprofits, higher education, public health, and social impact clients; secured 50+ media placements; served as PR spokesperson at high-profile events and produced syndicated radio/podcast content reaching 1M+ listeners.