I am Whitney. Not Houston. I cannot sing unfortunately.. but what I do can is: 👩🏽‍🎨 Graphic design - I have experience with the programs Illustrator, Indesign, Photoshop, Lightroom & Canva. I have designed offline print media like brand manuals, brochures, flyers and online assets such as Google ads, Meta ads, (social media) templates and more. 📲 Webdesign - I have experience with Figma & Adobe XD. I have designed websites, landingpages, e-books and more. ✨ Social media management & content creation - I have experience with Business Suite, Social media advertising, CreatorStudio, Later, Linktree, Hootsuite. 📧 E-mailmarketing, marketing automation & lead generation - I have experience with Email Software Programs like Copernica, Mailcampaigns, Mailchimp and Account Engagement (before Pardot in Salesforce), Marketing automation tools like Zapier & Account Engagement (before Pardot in SalesForce) and Customer Data Platforms like SpotlerActive (before: squeezely). 💻 SEO - I have experience with: keywords research, write landing pages, blogs and other SEO content using Google Search Console, Google Analytics & Keyword tools like SEranking, KWfinder and SemRush, Yoast, Wordpress & Magento 2. ✍🏽 Write copy - I have experience with writing persuasive texts for ads, newsletters, landingspages, blogs, social media posts and more. Projectmanagement / Influencer management - In the past I managed projects in collaboration with influencers, ambassadors but also managed a projects like creating a recipebook. Milestone: the Project ‘Dieetwijzer’ where I was lead on, is in the top 5 best marketing automation cases of the #1 marketing automation agency in the Netherlands in 2023. View my projects to see my previous work. Do you need a job to be done? Do not hesitate to send me a message 🙋🏽‍♀️ 🇳🇱 P.S. I am living in the Netherlands so I can also speak dutch! About Whitney: ✅ More than 7 years experience in online marketing 🇮🇩 Indonesian Dutchie ✨ Love to be creative 📸 I capture a lot of moments ☀️ Sunshinelover…

WorkofAarts

PRO

I am Whitney. Not Houston. I cannot sing unfortunately.. but what I do can is: 👩🏽‍🎨 Graphic design - I have experience with the programs Illustrator, Indesign, Photoshop, Lightroom & Canva. I have designed offline print media like brand manuals, brochures, flyers and online assets such as Google ads, Meta ads, (social media) templates and more. 📲 Webdesign - I have experience with Figma & Adobe XD. I have designed websites, landingpages, e-books and more. ✨ Social media management & content creation - I have experience with Business Suite, Social media advertising, CreatorStudio, Later, Linktree, Hootsuite. 📧 E-mailmarketing, marketing automation & lead generation - I have experience with Email Software Programs like Copernica, Mailcampaigns, Mailchimp and Account Engagement (before Pardot in Salesforce), Marketing automation tools like Zapier & Account Engagement (before Pardot in SalesForce) and Customer Data Platforms like SpotlerActive (before: squeezely). 💻 SEO - I have experience with: keywords research, write landing pages, blogs and other SEO content using Google Search Console, Google Analytics & Keyword tools like SEranking, KWfinder and SemRush, Yoast, Wordpress & Magento 2. ✍🏽 Write copy - I have experience with writing persuasive texts for ads, newsletters, landingspages, blogs, social media posts and more. Projectmanagement / Influencer management - In the past I managed projects in collaboration with influencers, ambassadors but also managed a projects like creating a recipebook. Milestone: the Project ‘Dieetwijzer’ where I was lead on, is in the top 5 best marketing automation cases of the #1 marketing automation agency in the Netherlands in 2023. View my projects to see my previous work. Do you need a job to be done? Do not hesitate to send me a message 🙋🏽‍♀️ 🇳🇱 P.S. I am living in the Netherlands so I can also speak dutch! About Whitney: ✅ More than 7 years experience in online marketing 🇮🇩 Indonesian Dutchie ✨ Love to be creative 📸 I capture a lot of moments ☀️ Sunshinelover…

Available to hire

I am Whitney. Not Houston. I cannot sing unfortunately… but what I do can is:
👩🏽‍🎨 Graphic design - I have experience with the programs Illustrator, Indesign, Photoshop, Lightroom & Canva. I have designed offline print media like brand manuals, brochures, flyers and online assets such as Google ads, Meta ads, (social media) templates and more.
📲 Webdesign - I have experience with Figma & Adobe XD. I have designed websites, landingpages, e-books and more.
✨ Social media management & content creation - I have experience with Business Suite, Social media advertising, CreatorStudio, Later, Linktree, Hootsuite.
📧 E-mailmarketing, marketing automation & lead generation - I have experience with Email Software Programs like Copernica, Mailcampaigns, Mailchimp and Account Engagement (before Pardot in Salesforce), Marketing automation tools like Zapier & Account Engagement (before Pardot in SalesForce) and Customer Data Platforms like SpotlerActive (before: squeezely).
💻 SEO - I have experience with: keywords research, write landing pages, blogs and other SEO content using Google Search Console, Google Analytics & Keyword tools like SEranking, KWfinder and SemRush, Yoast, Wordpress & Magento 2.
✍🏽 Write copy - I have experience with writing persuasive texts for ads, newsletters, landingspages, blogs, social media posts and more.
Projectmanagement / Influencer management - In the past I managed projects in collaboration with influencers, ambassadors but also managed a projects like creating a recipebook.

Milestone: the Project ‘Dieetwijzer’ where I was lead on, is in the top 5 best marketing automation cases of the #1 marketing automation agency in the Netherlands in 2023.

View my projects to see my previous work. Do you need a job to be done? Do not hesitate to send me a message 🙋🏽‍♀️

🇳🇱 P.S. I am living in the Netherlands so I can also speak dutch!

About Whitney:
✅ More than 7 years experience in online marketing
🇮🇩 Indonesian Dutchie
✨ Love to be creative
📸 I capture a lot of moments
☀️ Sunshinelover

See more

Language

English
Advanced
Dutch
Fluent
German
Intermediate
Indonesian
Fluent

Work Experience

Freelancer online marketing & design at Work of Aarts
October 1, 2021 - Present

Education

Bachelor of Arts at NHTV
September 1, 2010 - November 7, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Non-Profit Organization, Media & Entertainment, Consumer Goods, Education, Travel & Hospitality
    uniE621 Design leadmagnet
    Straight-Line Leadership is a personal and business development approach by Dusan Djukich, described in his book Straight-Line Leadership. It emphasizes moving directly toward goals with straightforward, consistent actions, avoiding complex strategies and excuses. Key principles include: Straightforward approach: Focus solely on what matters, cutting through distractions and excuses to achieve clear results. Results-oriented mindset: Measure progress by outcomes, not intentions, with accountability for real, measurable goals. Challenge comfort zones: Challenge comfort zones by facing fears and embracing growth. Application In business, Straight-Line Leadership drives efficiency and accountability, ideal for leaders aiming to cultivate clarity and results. In personal life, it helps individuals achieve goals by removing obstacles and focusing on essentials. Suitable for those who value directness and high standards, it promotes disciplined action and courage. -Project title: Redesign of digital whitepapers and brochures & development of digital workbooks for lead generation -Project objectives: Redesign whitepapers and brochures and develop digital workbooks to support lead generation, incorporating new brand elements for a cohesive, professional look across all materials. -Results: Attracted high-quality leads and strengthened brand recognition, providing a consistent, memorable experience. -Challenges: Applying the new branding consistently across varied materials while ensuring content remained informative and engaging. -Solutions and strategies: Collaborated with the marketing team and head of design to align all materials with brand guidelines, balancing content with visual appeal. -Tools and technologies used: Indesign, Figma & Photoshop. graphicdesigner branding designer…
    uniE621 Leadmagnet: ended up in top 5 best cases of 2023
    NovaShops is a leading online retailer in the Benelux region, specializing in diet products and programs aimed at supporting individuals in achieving a healthier lifestyle. With over 13 years of experience and more than 250,000 satisfied customers, NovaShops offers a comprehensive range of products tailored to various dietary needs. Product range: • Diet types: NovaShops provides a variety of diet plans, including the keto diet, protein diet, and meal replacements, catering to diverse preferences and goals. • Meal replacements: The company offers an extensive selection of meal replacement options such as shakes, bars, soups, and desserts, designed to facilitate weight loss and maintenance. • Diet support: To enhance the dieting experience, NovaShops supplies sugar substitutes, dietary sup- plements, and other supportive products. Services: • Personalized diet advice: NovaShops’ online dietitian is available to provide personalized guidance, answer questions, and create customized meal plans based on individual needs and preferences. • Diet guide: The company offers a free diet guide to help customers determine which diet plan aligns best with their lifestyle and objectives. Project title: Creation of a lead magnet for Novashops Project objectives: Develop a personalized diet guide as a lead magnet to provide tailored advice and enhance engagement. Originally focused on protein diets, Novashops expanded to include various diets, making it harder for customers to choose. The diet guide aimed to simplify this decision process. Results: The guide became a highly effective lead generation tool, backed by an automated email campaign, ranking in the top 5 Personalization & Automation cases of 2023. Challenges: Creating a seamless integration between the personalized guide and the automated email system while ensuring relevancy and personalization for a diverse audience. Solutions and strategies: Designed a comprehensive diet guide and strategically implemented it across channels, working with the external automation team to set up a responsive email flow that adapted to individual customer needs. Tools and technologies used: Copernica, Magento2, Typeform, Squeezely and Google Spreadsheet. leadmagnet onlinemarketing brandawareness…
    uniE621 Rebranding website
    Sukrin is a brand founded in 2007 by the Norwegian company Funksjonell Mat AS. It offers a wide range of 100% natural and low-calorie sugar substitutes based on erythritol, a compound naturally found in foods like pears, melons, and mushrooms. Product range: • Sugar substitutes: Sukrin offers various sugar substitutes that look and taste like regular sugar but without the negative effects. These products are ideal for sweetening drinks and dishes. • Flour products: For those who enjoy baking, Sukrin provides gluten-free and low-carb flours, such as almond flour, coconut flour, and sesame flour. • Baking mixes: Sukrin also has ready-to-use baking mixes for bread, cake, and other treats, which are easy to prepare and fit into a healthy lifestyle. • Chocolate: For chocolate lovers, there are sugar-free chocolate bars and other chocolate products. Benefits of Sukrin: • Healthy alternative: The products are 100% natural and contain little to no calories, making them suita- ble for people looking to reduce their sugar intake. • Suitable for diabetics: Sukrin products have a minimal effect on blood sugar levels, making them safe for people with diabetes. • Tooth-friendly: Unlike regular sugar, Sukrin products are not harmful to teeth. Sukrin aims to make healthy food accessible and enjoyable without compromising taste or quality. Their mission is to help everyone achieve a healthier lifestyle by offering natural and unprocessed products. -Project title: Redesign website -Project objectives: The goal was to give the website a fresher look and to add all of our personas to ensure that customers looking for low- carb recipes, bakers, and individuals with diabetes could find relevant content and recipes on our site. -Results: By incorporating personas into the website, we were able to organize the site more effectively, creating dedicated pages for groups like diabetics, which also enabled more targeted advertising. -Challenges: The main challenge was developing the personas and getting management approval for them. -Solutions and strategies: Since I was highly engaged with Sukrin’s followers on social media, I had deeper insights into our customer base than management, allowing me to make a well-informed proposal. -Tools and technologies used: Illustrator, Indesign & Photoshop. branding webdesigner designer…
    uniE621 Rebranding brochure
    FormaFast is a Dutch company specializing in meal replacements designed to support weight loss and promote a healthy lifestyle. Established in 2013, it has become one of the leading online providers of meal replacements in the Benelux region. Product range: • Meal replacement shakes: Available in various flavors, these shakes are formulated to replace full meals, providing essential nutrients while being low in calories. • Meal bars: Convenient for on-the-go consumption, these bars offer a balanced mix of proteins, vita- mins, and minerals. • Complete meals: Options like soups and pasta dishes are available, designed to be low in calories yet nutritionally complete. Dietary programs: • Lose it phase: FormaFast offers structured programs to assist individuals in their weight loss journey. • Shape it phase: Combines strict and less strict diet days, allowing for more personal food choices and promoting gradual weight loss. • Keep it phase: Focused on maintaining a healthy lifestyle and target weight by replacing one or two meals per day with meal replacements over a set period. -Project title: Complete redesign for FormaFast -Project objectives: Lead the comprehensive redesign of FormaFast’s brand assets, including website, shipping boxes, brochures, product packaging, flyers, email templates and social media templates, to create a cohesive and updated brand identity. -Results: The redesign improved brand consistency, customer experience, and engagement, with increased website traffic, newsletter sign- ups, and sales, showing the product could “sell itself” more effectively. -Challenges: Ensuring brand consistency across multiple assets and formats while appealing to a diverse customer base. -Solutions and strategies: Developed and applied cohesive design elements across all assets, coordinating closely with departments within the company to align on the brand’s visual direction. -Tools and technologies used: Illustrator, Indesign & Photoshop. graphicdesigner illustrator branding designer branddesign branddesigner userexperience userexperiencedesigner…
    uniE621 Rebranding thank you card
    FormaFast is a Dutch company specializing in meal replacements designed to support weight loss and promote a healthy lifestyle. Established in 2013, it has become one of the leading online providers of meal replacements in the Benelux region. Product range: • Meal replacement shakes: Available in various flavors, these shakes are formulated to replace full meals, providing essential nutrients while being low in calories. • Meal bars: Convenient for on-the-go consumption, these bars offer a balanced mix of proteins, vita- mins, and minerals. • Complete meals: Options like soups and pasta dishes are available, designed to be low in calories yet nutritionally complete. Dietary programs: • Lose it phase: FormaFast offers structured programs to assist individuals in their weight loss journey. • Shape it phase: Combines strict and less strict diet days, allowing for more personal food choices and promoting gradual weight loss. • Keep it phase: Focused on maintaining a healthy lifestyle and target weight by replacing one or two meals per day with meal replacements over a set period. -Project title: Complete redesign for FormaFast -Project objectives: Lead the comprehensive redesign of FormaFast’s brand assets, including website, shipping boxes, brochures, product packaging, flyers, email templates and social media templates, to create a cohesive and updated brand identity. -Results: The redesign improved brand consistency, customer experience, and engagement, with increased website traffic, newsletter sign- ups, and sales, showing the product could “sell itself” more effectively. -Challenges: Ensuring brand consistency across multiple assets and formats while appealing to a diverse customer base. -Solutions and strategies: Developed and applied cohesive design elements across all assets, coordinating closely with departments within the company to align on the brand’s visual direction. -Tools and technologies used: Illustrator, Indesign & Photoshop. graphicdesigner illustrator branding designer branddesign branddesigner userexperience userexperiencedesigner…
    uniE621 Rebranding website
    FormaFast is a Dutch company specializing in meal replacements designed to support weight loss and promote a healthy lifestyle. Established in 2013, it has become one of the leading online providers of meal replacements in the Benelux region. Product range: • Meal replacement shakes: Available in various flavors, these shakes are formulated to replace full meals, providing essential nutrients while being low in calories. • Meal bars: Convenient for on-the-go consumption, these bars offer a balanced mix of proteins, vita- mins, and minerals. • Complete meals: Options like soups and pasta dishes are available, designed to be low in calories yet nutritionally complete. Dietary programs: • Lose it phase: FormaFast offers structured programs to assist individuals in their weight loss journey. • Shape it phase: Combines strict and less strict diet days, allowing for more personal food choices and promoting gradual weight loss. • Keep it phase: Focused on maintaining a healthy lifestyle and target weight by replacing one or two meals per day with meal replacements over a set period. -Project title: Complete redesign for FormaFast -Project objectives: Lead the comprehensive redesign of FormaFast’s brand assets, including website, shipping boxes, brochures, product packaging, flyers, email templates and social media templates, to create a cohesive and updated brand identity. -Results: The redesign improved brand consistency, customer experience, and engagement, with increased website traffic, newsletter sign- ups, and sales, showing the product could “sell itself” more effectively. -Challenges: Ensuring brand consistency across multiple assets and formats while appealing to a diverse customer base. -Solutions and strategies: Developed and applied cohesive design elements across all assets, coordinating closely with departments within the company to align on the brand’s visual direction. -Tools and technologies used: Illustrator, Indesign & Photoshop. graphicdesigner illustrator branding designer branddesign branddesigner userexperience userexperiencedesigner…
    uniE621 Rebranding product packaging
    FormaFast is a Dutch company specializing in meal replacements designed to support weight loss and promote a healthy lifestyle. Established in 2013, it has become one of the leading online providers of meal replacements in the Benelux region. Product range: • Meal replacement shakes: Available in various flavors, these shakes are formulated to replace full meals, providing essential nutrients while being low in calories. • Meal bars: Convenient for on-the-go consumption, these bars offer a balanced mix of proteins, vita- mins, and minerals. • Complete meals: Options like soups and pasta dishes are available, designed to be low in calories yet nutritionally complete. Dietary programs: • Lose it phase: FormaFast offers structured programs to assist individuals in their weight loss journey. • Shape it phase: Combines strict and less strict diet days, allowing for more personal food choices and promoting gradual weight loss. • Keep it phase: Focused on maintaining a healthy lifestyle and target weight by replacing one or two meals per day with meal replacements over a set period. -Project title: Complete redesign for FormaFast -Project objectives: Lead the comprehensive redesign of FormaFast’s brand assets, including website, shipping boxes, brochures, product packaging, flyers, email templates and social media templates, to create a cohesive and updated brand identity. -Results: The redesign improved brand consistency, customer experience, and engagement, with increased website traffic, newsletter sign- ups, and sales, showing the product could “sell itself” more effectively. -Challenges: Ensuring brand consistency across multiple assets and formats while appealing to a diverse customer base. -Solutions and strategies: Developed and applied cohesive design elements across all assets, coordinating closely with departments within the company to align on the brand’s visual direction. -Tools and technologies used: Illustrator, Indesign & Photoshop. graphicdesigner illustrator branding designer branddesign branddesigner userexperience userexperiencedesigner…