With nearly 30 years of marketing experience, I’m a seasoned marketing freelancer specialising in digital marketing for the tourism, leisure, hospitality, outdoor activities, and voluntary sectors. I also have experience in several other sectors too, and have worked across the UK and Internationally. My career spans both traditional and digital disciplines, giving me a rare ability to blend timeless marketing principles with the fast-moving tools and techniques of today’s online landscape. Over the decades, I have developed strategies that work and campaigns that deliver—helping organisations attract new audiences, strengthen their brand presence, and grow sustainably. My deep understanding of consumer behaviour, paired with hands-on expertise in content creation, social media, email marketing, digital advertising, and analytics, enables me to craft tailored solutions that drive engagement and results. Drawing on my background in traditional marketing, I brings clarity, structure, and strategic thinking to every project. Whether supporting a local charity, promoting visitor attractions, boosting hospitality bookings, or helping outdoor activity providers reach new markets, I excel in turning ideas into measurable outcomes. Approachable, collaborative, and passionate about the sectors I serve, I work with organisations of all sizes to deliver impactful marketing that truly connects with people.

With nearly 30 years of marketing experience, I’m a seasoned marketing freelancer specialising in digital marketing for the tourism, leisure, hospitality, outdoor activities, and voluntary sectors. I also have experience in several other sectors too, and have worked across the UK and Internationally. My career spans both traditional and digital disciplines, giving me a rare ability to blend timeless marketing principles with the fast-moving tools and techniques of today’s online landscape. Over the decades, I have developed strategies that work and campaigns that deliver—helping organisations attract new audiences, strengthen their brand presence, and grow sustainably. My deep understanding of consumer behaviour, paired with hands-on expertise in content creation, social media, email marketing, digital advertising, and analytics, enables me to craft tailored solutions that drive engagement and results. Drawing on my background in traditional marketing, I brings clarity, structure, and strategic thinking to every project. Whether supporting a local charity, promoting visitor attractions, boosting hospitality bookings, or helping outdoor activity providers reach new markets, I excel in turning ideas into measurable outcomes. Approachable, collaborative, and passionate about the sectors I serve, I work with organisations of all sizes to deliver impactful marketing that truly connects with people.

Available to hire

With nearly 30 years of marketing experience, I’m a seasoned marketing freelancer specialising in digital marketing for the tourism, leisure, hospitality, outdoor activities, and voluntary sectors. I also have experience in several other sectors too, and have worked across the UK and Internationally.

My career spans both traditional and digital disciplines, giving me a rare ability to blend timeless marketing principles with the fast-moving tools and techniques of today’s online landscape.

Over the decades, I have developed strategies that work and campaigns that deliver—helping organisations attract new audiences, strengthen their brand presence, and grow sustainably. My deep understanding of consumer behaviour, paired with hands-on expertise in content creation, social media, email marketing, digital advertising, and analytics, enables me to craft tailored solutions that drive engagement and results.

Drawing on my background in traditional marketing, I brings clarity, structure, and strategic thinking to every project. Whether supporting a local charity, promoting visitor attractions, boosting hospitality bookings, or helping outdoor activity providers reach new markets, I excel in turning ideas into measurable outcomes.

Approachable, collaborative, and passionate about the sectors I serve, I work with organisations of all sizes to deliver impactful marketing that truly connects with people.

See more

Language

English
Fluent
Welsh
Fluent

Work Experience

Director at AQUA Marketing Ltd
September 20, 2007 - Present
Sole Director leading AQUA Marketing Ltd, a marketing company delivering digital marketing, marketing strategy development, and campaign management across private, public, and voluntary sectors. Led client engagements with Gwynedd Council and other public sector bodies for over 15 years, developing and implementing digital marketing strategies for regional tourism area campaigns, and driving on-time, on-budget project delivery. Managed bilingual campaigns, built cross-sector experience, and oversaw growth and professional development for the team.

Education

Bachelor of the Arts at Bangor University
September 23, 1991 - July 1, 1994

Qualifications

Chartered Institute of Marketing
September 2, 2002 - May 31, 2004

Industry Experience

Travel & Hospitality, Education, Government, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Healthcare, Manufacturing