MBG — Brand for Sustainable Workwear
Fletch
Published
Made By Green is a sustainable workwear brand offering organic, chemical-free alternatives to an industry built on dirty manufacturing.
Most sustainable workwear is either uninspiring or impractical. The challenge wasn’t finding a green alternative — it was bridging the gap between sustainability and functionality, so businesses didn’t have to sacrifice style or practicality to reduce their environmental footprint.
I worked across the full launch: strategy, identity, and activation. Strategy stripped back the industry noise and built around one central idea — we are our own heroes. Rather than guilt-tripping businesses about climate change, the brand was positioned to empower people to contribute through do-no-harm garments.
The identity ditched the usual eco-friendly clichés. The core symbol was built around the human story of the hero’s arc — visually communicating the metamorphosis from feeling helpless about the climate into becoming part of the solution. Paired with confident, clean visuals.
Activation rolled across e-commerce, garments, bags, packaging, ad and social templates, and print collateral. Every touchpoint designed to make sustainable action feel practical and aspirational, not preachy.