The Air We Breathe Book Advert

As part of an internship for the YouTube channel SpeakLife, I was tasked with creating an animation that would advertise the latest book of its Director, Glen Scrivener, using LittleBigPlanet 3 to animate and film it.

Originally, I only intended to make a mock-up of Scrivener’s ideas for the sake of helping visualise his initial plan for a more traditional animation. A rougher version of the final animation was made and Scrivener expressed a lot of enthusiasm when I presented it. He then asked me if I’d be willing to make it the final draft and I agreed.

The first draft took about 1-2 days to make and I had saved the assets I used just in case they were needed again, so the following work was easy to begin. Much of the following animation just needed more detailed art assets and a slight change in direction. Scrivener also revised the script, which increased the length of the video. The finalised set of sculpting and shooting done on the game to improve this animation took about 1-2 weeks.

As an Easter Egg, Scrivener’s young daughter was present for the last week of this project and contributed a cat to the last setting of the video.

Following this, I was tasked with the video editing of the project, which included a subtitled version and a search for ideal music to match the project. This took another few days and one delay due to technical issues, but the video was finished on schedule.

The final version can be viewed here: