The brief A self-initiated spec campaign for Puddle Club, a made-up kids' rainwear brand. The goal: short vertical ads for Meta and TikTok that make people laugh in the first second and still sell the product by the end. What I made Three 20-second ads starring one recurring cast: Juno, a 7-year-old puddle inspector, and Pickle, her very dramatic tree frog. The Puddle Test: Pickle says no, Juno says yes, and Pickle gets soaked. Sells waterproof boots. Pickle Rates Raincoats: a fashion-critic frog scores every coat colour, then faints at lilac. Sells four colourways. Puddle O'Clock: a rain forecast, a very excited kid, and a frog using her hood as an umbrella. Sells the full range. Each ad has a scroll-stopping hook, captions designed for silent viewing, original music and sound effects, and a CTA end card. Everything is 1080×1920 vertical. The approach I designed the characters first and locked them in, so Juno and Pickle look identical in every shot of every ad. That consistency is what makes a monthly ad series feel like one brand.
- Character Designer
- Game Developer
- Graphic Designer
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