Puddle Club – Funny 3D Animated Ad Series

The brief
A self-initiated spec campaign for Puddle Club, a made-up kids’ rainwear brand. The goal: short vertical ads for Meta and TikTok that make people laugh in the first second and still sell the product by the end.

What I made
Three 20-second ads starring one recurring cast: Juno, a 7-year-old puddle inspector, and Pickle, her very dramatic tree frog.

• The Puddle Test: Pickle says no, Juno says yes, and Pickle gets soaked. Sells waterproof boots.
• Pickle Rates Raincoats: a fashion-critic frog scores every coat colour, then faints at lilac. Sells four colourways.
• Puddle O’Clock: a rain forecast, a very excited kid, and a frog using her hood as an umbrella. Sells the full range.

Each ad has a scroll-stopping hook, captions designed for silent viewing, original music and sound effects, and a CTA end card. Everything is 1080×1920 vertical.

The approach
I designed the characters first and locked them in, so Juno and Pickle look identical in every shot of every ad. That consistency is what makes a monthly ad series feel like one brand.