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Hello! I’m Xena Fernandes, a Toronto-based marketing and social media professional focused on building engaging brands online. I specialize in real-time engagement, content moderation, and data-driven campaign optimization across global audiences, with hands-on experience supporting high-volume social media programs for brands like ESPN and ESPN TikTok channels. I thrive in cross-functional teams and fast-paced environments, turning insights into creative content and impactful campaigns. My passion is helping brands grow their presence on social platforms through strategic planning, asset creation, and thoughtful community management.…Hello! I’m Xena Fernandes, a Toronto-based marketing and social media professional focused on building engaging brands online. I specialize in real-time engagement, content moderation, and data-driven campaign optimization across global audiences, with hands-on experience supporting high-volume social media programs for brands like ESPN and ESPN TikTok channels. I thrive in cross-functional teams and fast-paced environments, turning insights into creative content and impactful campaigns. My passion is helping brands grow their presence on social platforms through strategic planning, asset creation, and thoughtful community management.

Xena Fernandes

Social Media Manager, Brand Strategist, Marketing Strategist, +3

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Hello! I’m Xena Fernandes, a Toronto-based marketing and social media professional focused on building engaging brands online. I specialize in real-time engagement, content moderation, and data-driven campaign optimization across global audiences, with hands-on experience supporting high-volume social media programs for brands like ESPN and ESPN TikTok channels. I thrive in cross-functional teams and fast-paced environments, turning insights into creative content and impactful campaigns. My passion is helping brands grow their presence on social platforms through strategic planning, asset creation, and thoughtful community management.…Hello! I’m Xena Fernandes, a Toronto-based marketing and social media professional focused on building engaging brands online. I specialize in real-time engagement, content moderation, and data-driven campaign optimization across global audiences, with hands-on experience supporting high-volume social media programs for brands like ESPN and ESPN TikTok channels. I thrive in cross-functional teams and fast-paced environments, turning insights into creative content and impactful campaigns. My passion is helping brands grow their presence on social platforms through strategic planning, asset creation, and thoughtful community management.

Available to hire

Hello! I’m Xena Fernandes, a Toronto-based marketing and social media professional focused on building engaging brands online. I specialize in real-time engagement, content moderation, and data-driven campaign optimization across global audiences, with hands-on experience supporting high-volume social media programs for brands like ESPN and ESPN TikTok channels.

I thrive in cross-functional teams and fast-paced environments, turning insights into creative content and impactful campaigns. My passion is helping brands grow their presence on social platforms through strategic planning, asset creation, and thoughtful community management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Concierge Manager at The Chase

October 1, 2023 - December 1, 2024

Delivered high-end customer service, ensuring seamless guest experiences. Managed scheduling, vendor coordination, and inventory tracking. Assisted with planning and organizing weekly events. Processed invoices and reconciliations with financial accuracy. Maintained and updated databases for accurate record-keeping.

Restaurant Manager at Banh Haus

September 1, 2022 - May 31, 2023

Supervised front-of-house operations, ensuring smooth customer interactions. Led a team in executing high-level service in a fast-paced restaurant environment. Trained new staff on customer service standards and product knowledge.

Sales Team Lead at Ace Management

April 1, 2022 - September 30, 2022

Led a sales team, increasing performance by 30% through strategic initiatives. Delivered product knowledge training and personalized customer service. Utilized retail POS systems for smooth transactions and inventory tracking.

Freelance Influencer at Self-Employed / Freelance

May 1, 2020 - October 31, 2021

Developed and executed paid campaigns via creating engaging Instagram reels that went viral, garnering 760k+ views and driving significant engagement, for brands such as Maybelline, Ponds, L’Oreal and MyGlamm India. Collaborated with brands to promote products and enhance brand visibility. Utilized social media analytics to track performance and optimize content strategies.

Content Specialist at Dentsu (ICUC)

June 1, 2025 - Present

Manage real-time engagement and content moderation for LinkedIn across global audiences while ensuring brand-aligned and policy-compliant communication. Monitor campaign and audience engagement trends to support reporting, performance analysis, and optimization recommendations. Collaborate with internal teams to support execution of social media and digital campaigns in high-volume environments. Maintain accuracy and consistency across content workflows, escalations, approvals, and moderation processes. Support reporting and insights collection to improve campaign performance and audience engagement strategies. Moderate content for ESPN TikTok channels, ensuring timely issue resolution and adherence to platform and brand guidelines.

Social Media Assistant at The Chase

October 1, 2023 - November 1, 2024

Supported planning and execution of social media campaigns across multiple platforms to align with brand and business objectives. Coordinated content calendars, schedules, approvals, and updates to maintain timely campaign execution. Assisted with campaign tracking, reporting, and performance monitoring to support optimization efforts. Worked collaboratively with internal teams and external partners to support content creation and campaign deliverables. Prepared visual summaries, campaign updates, and presentation materials for internal review. Maintained organized records and documentation for ongoing projects and campaign assets.

Social Media Assistant at Banh Haus

September 1, 2022 - May 1, 2023

Developed and executed content strategies to increase engagement, reach, and brand visibility. Managed scheduling and publishing of content across Instagram and Facebook while maintaining brand consistency. Assisted with audience analysis, engagement tracking, and reporting to identify content performance trends. Created short-form visual and video content tailored to audience preferences and campaign goals. Coordinated with team members to ensure timely delivery of campaign materials and updates.