I am a dynamic and results-driven Digital Marketing Performance Specialist with over 2 years of hands-on experience in managing and optimizing paid advertising campaigns on Instagram and Facebook. I have a proven track record in the real estate and beauty clinic sectors, driving high-quality leads and achieving business growth through data-driven strategies. I am adept at leveraging analytics and A/B testing to ensure optimal customer engagement and ROI. I collaborate with clinic management and customer service teams to align campaign goals with business targets and seasonal promotions, and I use AI-driven tools to streamline ad copywriting and creative brainstorming, which helps me generate a more diverse set of ad variations and boost engagement.…

Ratu Xena Alayubi

I am a dynamic and results-driven Digital Marketing Performance Specialist with over 2 years of hands-on experience in managing and optimizing paid advertising campaigns on Instagram and Facebook. I have a proven track record in the real estate and beauty clinic sectors, driving high-quality leads and achieving business growth through data-driven strategies. I am adept at leveraging analytics and A/B testing to ensure optimal customer engagement and ROI. I collaborate with clinic management and customer service teams to align campaign goals with business targets and seasonal promotions, and I use AI-driven tools to streamline ad copywriting and creative brainstorming, which helps me generate a more diverse set of ad variations and boost engagement.…

Available to hire

I am a dynamic and results-driven Digital Marketing Performance Specialist with over 2 years of hands-on experience in managing and optimizing paid advertising campaigns on Instagram and Facebook. I have a proven track record in the real estate and beauty clinic sectors, driving high-quality leads and achieving business growth through data-driven strategies.

I am adept at leveraging analytics and A/B testing to ensure optimal customer engagement and ROI. I collaborate with clinic management and customer service teams to align campaign goals with business targets and seasonal promotions, and I use AI-driven tools to streamline ad copywriting and creative brainstorming, which helps me generate a more diverse set of ad variations and boost engagement.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Digital Marketing Performance at Gaura Skin Clinic
April 1, 2024 - Present
Increased clinic bookings by 25% through targeted Meta (Facebook & Instagram) ad campaigns and audience optimization. Reduced CPA by 20% while maintaining high lead quality via data-driven optimizations. Boosted total revenue by 15% by launching successful seasonal campaigns aligned with clinic management. Leveraged AI-driven tools to streamline ad copywriting and creative brainstorming, resulting in a more diverse set of ad variations and improved engagement. Collaborated with clinic management and customer service to align campaign goals with business targets and seasonal promotions. Managed daily ad budgets of IDR 350,000 to maximize ROI. Used Facebook Ads Manager and Google Analytics to track performance and provide data-driven recommendations.
Digital Marketing Performance at Optima 8 Property Agency
November 1, 2022 - March 31, 2024
Achieved a 30% increase in lead generation within the first 6 months through targeted property sale and rental campaigns. Improved ad performance by 20% via rigorous A/B testing on creatives, targeting, and bidding strategies. Reduced Cost Per Lead (CPL) by 15% through effective audience segmentation and budget optimization. Expanded online presence by 40% in social media followers through strategic content collaboration and high-quality ad creatives. Managed a monthly ad budget of $500 and consistently met cost-per-lead targets.

Education

Bachelor of Business Administration (Faculty of Economics & Business) at Universitas Terbuka
January 1, 2021 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Healthcare, Media & Entertainment, Professional Services, Software & Internet
    paper Digital Marketing performance

    I am a Digital Marketing Performance Specialist with over 2 years of experience in managing paid advertising on Instagram and Facebook. I focus on data-driven strategies and A/B testing to optimize ROI and customer engagement. I have a strong track record of generating high-quality leads, particularly in the property and beauty sectors.

    Lead Generation (Property & Beauty Sectors):

    I successfully generated 197 message conversations in 7 days for a beauty clinic with a total spend of IDR 4,812,604.

    I achieved a reach of 77,060 and 187,184 impressions to effectively increase brand awareness.

    For a property campaign, I generated 166 message conversations at a total cost of IDR 2,403,655.

    I increased clinic bookings by 25% through targeted Meta ad campaigns and audience insight optimization.

    I grew social media engagement by 100% for a property agency through comprehensive management and content creation.

    Web Design & SEO (Britania Hills Lite):

    Built a responsive website using Wix to display unit details and intuitive navigation for potential buyers.

    Increased website traffic by 194% within a year through tailored SEO and content strategies.

    conducted market research to target audiences in Jakarta looking for modern minimalist housing with specific installments starting from 2 million.

    Instagram Ads & Content Insight:

    My content “Ready to Move In House 30 Minutes from BSD” reached 14,752 views.

    generated 108 interactions, including likes, shares, comments, and saves.

    proved the effectiveness of my content distribution as 98.2% of viewers came from non-followers.

    I identified that my main target audience falls within the 25-34 year age range, accounting for 60.4% of viewers.