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● Results-Oriented ● Data Analysis Oriented● A marketing professional with extensive experience in Strategic Marketing Mindset, integrated marketing, social media, marketing campaign, content marketing, branding. Have a strong background in B2B and B2C branding, outstanding effective communication, excellent team work, budget control. ● Have been working in IT & Game, Auto, Music, Film, Technology, Medical industries deeply focus on marketing more than 18 years. ● Extremely resistant to pressure and super good at multi-tasking, responsible for results.…● Results-Oriented ● Data Analysis Oriented● A marketing professional with extensive experience in Strategic Marketing Mindset, integrated marketing, social media, marketing campaign, content marketing, branding. Have a strong background in B2B and B2C branding, outstanding effective communication, excellent team work, budget control. ● Have been working in IT & Game, Auto, Music, Film, Technology, Medical industries deeply focus on marketing more than 18 years. ● Extremely resistant to pressure and super good at multi-tasking, responsible for results.

XIAO YANG

PRO

Marketing Strategist, Digital Marketer, Influencer Marketing Manager, +4

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● Results-Oriented ● Data Analysis Oriented● A marketing professional with extensive experience in Strategic Marketing Mindset, integrated marketing, social media, marketing campaign, content marketing, branding. Have a strong background in B2B and B2C branding, outstanding effective communication, excellent team work, budget control. ● Have been working in IT & Game, Auto, Music, Film, Technology, Medical industries deeply focus on marketing more than 18 years. ● Extremely resistant to pressure and super good at multi-tasking, responsible for results.…● Results-Oriented ● Data Analysis Oriented● A marketing professional with extensive experience in Strategic Marketing Mindset, integrated marketing, social media, marketing campaign, content marketing, branding. Have a strong background in B2B and B2C branding, outstanding effective communication, excellent team work, budget control. ● Have been working in IT & Game, Auto, Music, Film, Technology, Medical industries deeply focus on marketing more than 18 years. ● Extremely resistant to pressure and super good at multi-tasking, responsible for results.

Available to hire

Berlin, Germany

● Results-Oriented ● Data Analysis Oriented● A marketing professional with extensive experience in Strategic Marketing Mindset, integrated marketing, social media, marketing campaign, content marketing, branding. Have a strong background in B2B and B2C branding, outstanding effective communication, excellent team work, budget control. ● Have been working in IT & Game, Auto, Music, Film, Technology, Medical industries deeply focus on marketing more than 18 years. ● Extremely resistant to pressure and super good at multi-tasking, responsible for results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Advanced

Chinese

Fluent

Work Experience

Brand Intern at The Hoxton

April 1, 2025 - May 31, 2025

Focused on B2C branding including marketing research, social media, influencer marketing, and integrated marketing campaigns. Conducted deep German local marketing research to help improve marketing strategies. Managed social media and content creation for Instagram, Linkedin, and TikTok including strategy, implementation, data analysis, and reporting. Led expansion of German influencer cooperation, including strategy, communication, event organization, and monthly reporting. Created and edited diverse content including images, videos, thumbnails, brochures, menus, and timelines.

Digital Marketing Specialist at MAICO Diagnostics

June 1, 2023 - December 31, 2024

Supported and implemented digital marketing for B2B, managing social media strategy and content creation across LinkedIn, Facebook, Xing, and YouTube. Conducted marketing research and data analysis to refine marketing, content, and SEO strategies. Designed influencer workflows to improve user retention and app activity in German and Chinese markets. Led integrated campaigns resulting in 13.6% engagement growth. Created templates and updated website structures for multiple countries. Organized and supported marketing events such as exhibitions, conferences, online training and customer relationship meetings.

Brand Director at ZHIHU TECHNOLOGY

April 1, 2021 - July 31, 2022

Responsible for B2C brand management including integrated marketing campaigns, social media, paid ads, and SEO. Conducted brand and market research, led brand image upgrades, and developed comprehensive brand refresh and marketing strategies. Led integrated marketing campaigns such as the Chinese New Year Gala Night livestream with significant increases in daily active users (DAU), gross merchandise value (GMV), and Google brand index. Executed digital marketing SEO strategies including influencer marketing and paid ads, leading to significant increases in keyword search volume and social media engagement across Weibo, WeChat, Little Red Note, and TikTok.

Head of Marketing at HUAYI BROTHERS ENTERTAINMENT GROUP

July 1, 2018 - April 30, 2021

Led marketing strategy transformation from traditional methods to digital marketing. Managed influencer, social media, and content marketing campaigns including livestreaming, offline cooperation, and long-term batch collaborations. Increased SEO effectiveness of core brand keywords by 397% through content creation and brand cooperation. Delivered integrated marketing campaigns using social media, influencers, live streaming, paid advertising, and cross-industry collaborations, including JD Black Friday International Live Streaming Festival with significant growth in engagement and brand search volume.

Brand Director at TAIHE MUSIC GROUP

November 1, 2015 - July 31, 2018

Managed B2C branding strategy, brand management, integrated marketing campaigns, social media, influencers, visual content, and SEO. Conducted comprehensive marketing research and developed effective target audience personas and customer journeys. Organized large-scale outdoor marketing activities including music festivals and artist tours. Collaborated with TikTok for the Taihe Maitian Music Festival generating significant net profit. Expanded social media collaborative media accounts, increasing followers and daily active users substantially.

Marketing Manager at JIUJIU MARKETING CONSULTING

September 1, 2009 - November 30, 2015

Managed over 100 integrated online and offline marketing campaigns primarily for clients such as DELL, INTEL, NVIDIA, ASUS, ALIENWARE, BLIZZARD, and TENCENT. Specialized in social media marketing, SEO, paid ads, A/B testing, and influencer marketing. Built Alienware social media presence and website from scratch, gaining 2919 followers in two years. Oversaw project management to ensure achievement of KPIs and budget control. Conducted marketing research, data analysis, and long-term marketing strategy development.