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I'm a strategic and tech-forward Digital Marketing Consultant with 5+ years of corporate experience, including a three-year tenure as Marketing Supervisor at a leading global corporation. I hold a Master of Design Innovation & Technology from RMIT and a Bachelor of Product Design Engineering, specializing in human-centered UX auditing, multi-channel content strategy, and brand transformation. I thrive at translating complex wellness concepts into local market narratives, combining high-level advisory reporting with hands-on execution to guide clients through successful commercial pivots. I excel in cross-functional collaboration across Brand, Retail, Creative, and Influencer teams, delivering ROI-driven marketing outcomes.…I'm a strategic and tech-forward Digital Marketing Consultant with 5+ years of corporate experience, including a three-year tenure as Marketing Supervisor at a leading global corporation. I hold a Master of Design Innovation & Technology from RMIT and a Bachelor of Product Design Engineering, specializing in human-centered UX auditing, multi-channel content strategy, and brand transformation. I thrive at translating complex wellness concepts into local market narratives, combining high-level advisory reporting with hands-on execution to guide clients through successful commercial pivots. I excel in cross-functional collaboration across Brand, Retail, Creative, and Influencer teams, delivering ROI-driven marketing outcomes.

Xiaoying Li

Social Media Manager, Content Creator, Brand Designer, +6

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I'm a strategic and tech-forward Digital Marketing Consultant with 5+ years of corporate experience, including a three-year tenure as Marketing Supervisor at a leading global corporation. I hold a Master of Design Innovation & Technology from RMIT and a Bachelor of Product Design Engineering, specializing in human-centered UX auditing, multi-channel content strategy, and brand transformation. I thrive at translating complex wellness concepts into local market narratives, combining high-level advisory reporting with hands-on execution to guide clients through successful commercial pivots. I excel in cross-functional collaboration across Brand, Retail, Creative, and Influencer teams, delivering ROI-driven marketing outcomes.…I'm a strategic and tech-forward Digital Marketing Consultant with 5+ years of corporate experience, including a three-year tenure as Marketing Supervisor at a leading global corporation. I hold a Master of Design Innovation & Technology from RMIT and a Bachelor of Product Design Engineering, specializing in human-centered UX auditing, multi-channel content strategy, and brand transformation. I thrive at translating complex wellness concepts into local market narratives, combining high-level advisory reporting with hands-on execution to guide clients through successful commercial pivots. I excel in cross-functional collaboration across Brand, Retail, Creative, and Influencer teams, delivering ROI-driven marketing outcomes.

Available to hire

I’m a strategic and tech-forward Digital Marketing Consultant with 5+ years of corporate experience, including a three-year tenure as Marketing Supervisor at a leading global corporation. I hold a Master of Design Innovation & Technology from RMIT and a Bachelor of Product Design Engineering, specializing in human-centered UX auditing, multi-channel content strategy, and brand transformation.

I thrive at translating complex wellness concepts into local market narratives, combining high-level advisory reporting with hands-on execution to guide clients through successful commercial pivots. I excel in cross-functional collaboration across Brand, Retail, Creative, and Influencer teams, delivering ROI-driven marketing outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Japanese

Intermediate

Work Experience

Marketing & Brand Supervisor at Tinci Materials

April 1, 2022 - November 1, 2024

Led the 2023–2024 integrated marketing plans and managed a creative team of five, serving as primary liaison with PR and advertising agencies to execute localized regional campaigns aligned with global goals. Directed campaign and event initiatives, including international exhibitions and roadshows for 500+ attendees, ensuring flawless logistics and compelling promotional presentations. Oversaw product localization and brand governance to ensure 100% VI/SI compliance for a multi-billion-dollar brand; tracked campaign performance using CRM to support global sales objectives.

Marketing & Creative Specialist at Guangzhou Puwei Junjian Pharmaceutical Co., Ltd.

January 1, 2021 - April 1, 2022

Managed the full lifecycle of corporate branding projects and internal marketing activations within highly regulated environments. Led packaging strategy for probiotic health products and refined visual storytelling; produced marketing collateral and digital assets while upholding medical-grade brand standards.

Brand Designer at Guangdong Color panel Industry Co., Ltd.

February 1, 2020 - March 1, 2021

Directed e-commerce and store identity design for major platforms (Tmall, JD.com) and contributed to store identity for offline showrooms. Coordinated with Tmall Partners and production vendors to ensure design fidelity and brand alignment.