I am a multidisciplinary graphic branding designer with a background in media and communication. My work spans various domains, including visual identity, editorial systems, and interactive media. I enjoy exploring themes of perception, humanity, and cultural symbolism, aiming to create brand experiences that resonate deeply with audiences.

Xiaoze (Hirah) Yan

I am a multidisciplinary graphic branding designer with a background in media and communication. My work spans various domains, including visual identity, editorial systems, and interactive media. I enjoy exploring themes of perception, humanity, and cultural symbolism, aiming to create brand experiences that resonate deeply with audiences.

Available to hire

I am a multidisciplinary graphic branding designer with a background in media and communication. My work spans various domains, including visual identity, editorial systems, and interactive media. I enjoy exploring themes of perception, humanity, and cultural symbolism, aiming to create brand experiences that resonate deeply with audiences.

See more

Work Experience

Event Planning Intern at Shenzhen Media Group
February 28, 2022 - July 24, 2025
Wrote scripts and storyboards for OCT Group's New Year videos independently. Designed Lantern Festival livestream posters to boost footfall. Assisted in production and logistics for the Annual Recognition Gala.
Content Operations Intern at Orbbec Technology Group Co., Ltd.
February 28, 2023 - July 24, 2025
Managed content channels for the 3D Vision Developer Community, increasing engagement by 300%. Led South China Campus Station, developing 3D learning systems. Obtained and retained the qualification of a Unicorn firm until graduation.
Director of Technical Design Department at South China Normal University News Agency
July 31, 2023 - July 24, 2025
Managed the university’s WeChat account with 460K+ followers that earned national recognition as a “Top Ten School Media.” Oversaw the 88th anniversary campaign, designing cultural products that reached 100K+ views and 500+ buyers. Awarded “Excellent Editor” for the year.
Event Planning Intern at Shenzhen Media Group
February 1, 2023 - February 1, 2023
Wrote scripts and storyboards for OCT Group's New Year videos independently while assisting in production and logistics for the Annual Recognition Gala.
Content Operations Intern at Orbbec Technology Group Co., Ltd.
February 1, 2022 - February 1, 2022
Managed content channels for the 3D Vision Developer Community, leading to a 300% increase in engagement.
Director of Technical Design Department at South China Normal University News Agency
July 1, 2023 - July 1, 2023
Oversaw the university’s WeChat account and managed the 88th anniversary campaign that achieved significant viewership and sales.

Education

BA Network and New Media at South China Normal University
September 1, 2020 - June 30, 2024
MA Graphic Branding and Identity at London College of Communication, UAL
September 1, 2024 - September 30, 2025
MA Graphic Branding and Identity at London College of Communication, UAL
September 1, 2024 - September 1, 2025
BA Network and New Media at South China Normal University
September 1, 2020 - June 1, 2024

Qualifications

2025 D&AD New Blood Award
January 1, 2025 - November 8, 2025
2nd Hong Kong Youth Design Award (YDA)
January 1, 2025 - November 8, 2025
14th Guangdong Province Student Advertising Festival 1st Award
January 1, 2025 - November 8, 2025
2020 Hong Kong Contemporary Design 3rd Award
January 1, 2020 - November 8, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Education, Professional Services