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I'm Ximena Calderón, a senior marketing and revenue leader with a multicultural background and a track record of accelerating growth for premium fashion and lifestyle brands across Mexico, LATAM, and beyond. I specialize in data-driven marketing, brand strategy, and content production that blends editorial storytelling with performance. I love collaborating with editors, designers, and product teams to craft integrated campaigns, experiential activations, and digital experiences that resonate with audiences while delivering measurable results. I'm passionate about mentoring teams and building scalable growth engines across luxury, fashion, and media brands.…I'm Ximena Calderón, a senior marketing and revenue leader with a multicultural background and a track record of accelerating growth for premium fashion and lifestyle brands across Mexico, LATAM, and beyond. I specialize in data-driven marketing, brand strategy, and content production that blends editorial storytelling with performance. I love collaborating with editors, designers, and product teams to craft integrated campaigns, experiential activations, and digital experiences that resonate with audiences while delivering measurable results. I'm passionate about mentoring teams and building scalable growth engines across luxury, fashion, and media brands.

Ximena Calderón

Marketing Strategist, Growth Marketer, Content Strategist, +1

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I'm Ximena Calderón, a senior marketing and revenue leader with a multicultural background and a track record of accelerating growth for premium fashion and lifestyle brands across Mexico, LATAM, and beyond. I specialize in data-driven marketing, brand strategy, and content production that blends editorial storytelling with performance. I love collaborating with editors, designers, and product teams to craft integrated campaigns, experiential activations, and digital experiences that resonate with audiences while delivering measurable results. I'm passionate about mentoring teams and building scalable growth engines across luxury, fashion, and media brands.…I'm Ximena Calderón, a senior marketing and revenue leader with a multicultural background and a track record of accelerating growth for premium fashion and lifestyle brands across Mexico, LATAM, and beyond. I specialize in data-driven marketing, brand strategy, and content production that blends editorial storytelling with performance. I love collaborating with editors, designers, and product teams to craft integrated campaigns, experiential activations, and digital experiences that resonate with audiences while delivering measurable results. I'm passionate about mentoring teams and building scalable growth engines across luxury, fashion, and media brands.

Available to hire

I’m Ximena Calderón, a senior marketing and revenue leader with a multicultural background and a track record of accelerating growth for premium fashion and lifestyle brands across Mexico, LATAM, and beyond. I specialize in data-driven marketing, brand strategy, and content production that blends editorial storytelling with performance.

I love collaborating with editors, designers, and product teams to craft integrated campaigns, experiential activations, and digital experiences that resonate with audiences while delivering measurable results. I’m passionate about mentoring teams and building scalable growth engines across luxury, fashion, and media brands.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Beginner

Work Experience

Head of Strategy at CNX (Conde Nast in-house creative agency)

January 1, 2022 - Present

Led brand strategy and commercial innovation across multiple flagship media brands, delivering 200+ creative products including events and video series; drove content-led growth and integrated campaigns across Vogue, GQ, Glamour, Architectural Digest, and Wired in Mexico & LATAM.

Brand Manager at Vogue, GQ, Glamour, Architectural Digest & Wired (CNX network for Condé Nast)

January 1, 2022 - Present

Led brand management and go-to-market strategy for luxury fashion and lifestyle brands across Mexico and LATAM; developed high-impact digital campaigns, events, and activations.

Consumer Revenue Marketing Director at Liverpool Mexico

January 1, 2023 - December 31, 2024

Led consumer revenue growth strategy, growth marketing, and revenue optimization across LATAM; collaborated with editorial and product to monetize content and experiences.

Retail Media Manager at Liverpool México

January 1, 2024 - December 31, 2025

Directed retail media strategies and go-to-market programs for premium brands and advertisers on the retailer’s platforms.

Content Editor & Producer at CNCC (Conde Nast Creative Content)

January 1, 2019 - December 31, 2019

In-house content editor and producer for brand campaigns across print and digital, developing compelling audio/visual content and IPs.

Client Partner at Glamour México & LATAM

January 1, 2019 - December 31, 2020

Produced branded content for Vogue, GQ, Glamour, and Architectural Digest across print and digital; led content creation, video IPs, and experiences.