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I'm Xingya Zhang, a client-focused marketing professional with a proven track record of elevating brand profiles for international luxury brands and tech companies. I excel at translating client needs into tailored promotional strategies that boost market presence, engagement, and ROI. I thrive in cross-functional teams, leading digital campaigns, PR, and content production from concept to execution. Fluent in English and Mandarin, I’m passionate about turning data-driven insights into creative, impactful campaigns that resonate across diverse audiences.…I'm Xingya Zhang, a client-focused marketing professional with a proven track record of elevating brand profiles for international luxury brands and tech companies. I excel at translating client needs into tailored promotional strategies that boost market presence, engagement, and ROI. I thrive in cross-functional teams, leading digital campaigns, PR, and content production from concept to execution. Fluent in English and Mandarin, I’m passionate about turning data-driven insights into creative, impactful campaigns that resonate across diverse audiences.

Xingya Zhang

Filmmaker, Video Editor, Content Producer, +7

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I'm Xingya Zhang, a client-focused marketing professional with a proven track record of elevating brand profiles for international luxury brands and tech companies. I excel at translating client needs into tailored promotional strategies that boost market presence, engagement, and ROI. I thrive in cross-functional teams, leading digital campaigns, PR, and content production from concept to execution. Fluent in English and Mandarin, I’m passionate about turning data-driven insights into creative, impactful campaigns that resonate across diverse audiences.…I'm Xingya Zhang, a client-focused marketing professional with a proven track record of elevating brand profiles for international luxury brands and tech companies. I excel at translating client needs into tailored promotional strategies that boost market presence, engagement, and ROI. I thrive in cross-functional teams, leading digital campaigns, PR, and content production from concept to execution. Fluent in English and Mandarin, I’m passionate about turning data-driven insights into creative, impactful campaigns that resonate across diverse audiences.

Available to hire

I’m Xingya Zhang, a client-focused marketing professional with a proven track record of elevating brand profiles for international luxury brands and tech companies. I excel at translating client needs into tailored promotional strategies that boost market presence, engagement, and ROI.

I thrive in cross-functional teams, leading digital campaigns, PR, and content production from concept to execution. Fluent in English and Mandarin, I’m passionate about turning data-driven insights into creative, impactful campaigns that resonate across diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Client Director at Beijing Shine with Happiness Planning Co., Ltd.

December 1, 2018 - August 1, 2024

Built and maintained high-value client relationships with international brands such as Chanel, CK, and Huawei. Drove client growth by tailoring promotional strategies to client needs, boosting market presence and brand image. Analyzed market trends and consumer behavior to refine ad placements, improving conversion rates and ROI. Led digital marketing and creative content initiatives, coordinating with top KOLs and KOCs, and producing viral videos.

Publicity Director at Star Overseas Limited

December 1, 2016 - August 1, 2018

Developed social media accounts with audiences over 10 million; oversaw cross-platform operations (TikTok, Instagram) and partnerships with media, brands, and fashion to generate 100+ trending topics. Managed annual publicity budget > $1M; planned and executed live streams and online community operations; led channel development and market research to optimize campaigns and ROI. Drove revenue growth through strategic publicity initiatives and creative content production.

Publicity Director at Star Overseas Limited, Hong Kong

December 1, 2016 - August 1, 2018

Developed social media strategies and content plans, building and managing accounts exceeding 10 million followers. Collaborated with media, brands, and the fashion industry to create tailored partnership plans, generating numerous trending topics and enhanced visibility. Managed annual publicity budget over $1 million, planned live streams and online community operations, and led channel development and market research to drive revenue growth.

Publicity Manager at Beijing Shiba Culture Agency

September 1, 2012 - November 1, 2016

Led publicity themes and marketing strategies; oversaw content production including interviews and short video scripts; directed international event promotion for major events such as the Cannes Film Festival and Shanghai International Film Festival; developed creative strategies for film/TV projects and managed budgets to optimize promotional ROI.