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rand & Product Marketing Specialist with hands-on experience in luxury & beauty across China, France. I craft visually compelling Instagram content, develop influencer collaborations, and execute multi-channel campaigns that grow authentic communities. Passionate about translating skincare and lifestyle concepts into engaging storytelling while driving measurable brand impact.…

Xiaoge Zhang

Digital Marketer, Social Media Manager, Brand Strategist, +2

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rand & Product Marketing Specialist with hands-on experience in luxury & beauty across China, France. I craft visually compelling Instagram content, develop influencer collaborations, and execute multi-channel campaigns that grow authentic communities. Passionate about translating skincare and lifestyle concepts into engaging storytelling while driving measurable brand impact.…

Available to hire

rand & Product Marketing Specialist with hands-on experience in luxury & beauty across China, France. I craft visually compelling Instagram content, develop influencer collaborations, and execute multi-channel campaigns that grow authentic communities. Passionate about translating skincare and lifestyle concepts into engaging storytelling while driving measurable brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Advanced

French

Beginner

German

Beginner

Japanese

Beginner

Work Experience

Freelance Digital Marketing & Social Media Consultant at Remote

January 1, 2025 - Present

Supported CRM and marketing operations for a tourism resort client; managed social media engagement, private messages, newsletters, and event promotions.

Social Media & Digital Marketing Assistant at Parfums Dusita

July 1, 2024 - December 1, 2024

Managed CRM (HubSpot) for customer inquiries, orders, and after-sales support. Sent weekly newsletters via Brevo, aligned with seasonal promotions and product campaigns. Coordinated B2C/B2B orders, stock updates, and website content management. Monitored and responded to customer messages on Instagram, RED, and TikTok. Assisted paid campaigns on Instagram and Facebook to optimize reach and engagement.

Digital Marketing & CRM Intern at Beijing Marco Intl. Trade (Humble Wine)

June 1, 2023 - October 1, 2023

Developed and managed customer loyalty initiatives. Tracked campaign performance using Power BI and provided actionable insights. Maintained newsletter communications and private customer interactions.

Digital Marketing Intern at L'Oreal (Magic), Shanghai

April 1, 2021 - July 1, 2021

Contributed to a $48M sales campaign during China’s largest shopping festival. Produced and edited social media content for WeChat, RED, and Weibo, reaching millions of users. Assisted with performance analytics to optimize targeting and engagement.