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Hi, I’m Koh Xiu Wen, a communication designer with 7+ years of experience crafting brand identities, digital assets, and visual narratives across lifestyle, tech, healthcare, and retail. I enjoy turning complex ideas into intuitive visuals, leading projects from concept to delivery, and collaborating with multidisciplinary teams to elevate brand presence and user experience.…

Koh Xiu Wen

Designer, Graphic Designer, Brand Designer, +2

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Hi, I’m Koh Xiu Wen, a communication designer with 7+ years of experience crafting brand identities, digital assets, and visual narratives across lifestyle, tech, healthcare, and retail. I enjoy turning complex ideas into intuitive visuals, leading projects from concept to delivery, and collaborating with multidisciplinary teams to elevate brand presence and user experience.…

Available to hire

Hi, I’m Koh Xiu Wen, a communication designer with 7+ years of experience crafting brand identities, digital assets, and visual narratives across lifestyle, tech, healthcare, and retail.

I enjoy turning complex ideas into intuitive visuals, leading projects from concept to delivery, and collaborating with multidisciplinary teams to elevate brand presence and user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder/Designer at Kaki Design Studio

July 1, 2023 - Present

Built and manage a multidisciplinary studio delivering branding and digital design solutions across APAC. Created 50+ brand identities, marketing campaigns, and digital assets, driving improved visibility and engagement for clients. Led concept development, stakeholder management, timelines, and creative execution. Secured repeat business from Philips Monitor, Envia, Total Telecom, Terrapin and PSB academy. Engaged by Rosemary Design as an external design partner, providing ongoing support in brand identity, editorial design, and UI deliverables.

Communication Designer at Philips

February 1, 2022 - June 30, 2023

Delivered omnichannel design solutions for APAC markets using human-centered design and insight-driven storytelling. Led campaign development: research, concepting, asset creation, and visual direction. Improved platform engagement for Philips’ e-commerce through strategic UX enhancements.

Senior Graphic Designer at We Are Mills

August 1, 2021 - January 31, 2022

Designed compelling brand narratives and visual content for global clients including Google, Amazon, and Twitter. Produced illustrations, infographics, and digital content for campaigns. Mentored junior designers and upheld brand consistency across deliverables.

Senior Graphic/ UI Designer at Rosemarry Design Pte Ltd

June 1, 2020 - August 31, 2021

Support branding and digital projects for key clients while operating as an external design partner. Produce brand identity systems, editorial layouts, UI visuals, and marketing collateral aligned with client objectives. Delivered polished design outputs through effective communication and collaboration.

Graphic Designer at Ludo Creative Pte Ltd

September 1, 2018 - May 31, 2020

Produced high-impact design assets including infographics, campaign visuals, and event branding. Partnered with global teams to deliver tailored design solutions across multiple markets.