Yasmine Abubshait
Yasmine | Lyricist • Vocalist • Creative Strategist I’m a multidisciplinary creative who brings both heart and strategy to every project.
About
Yasmine | Lyricist • Vocalist • Creative Strategist
I’m a multidisciplinary creative who brings both heart and strategy to every project. My background spans songwriting, brand storytelling, client experience, and studio operations—so I understand how to move between big-picture vision and detailed execution with ease.
I’ve written lyrics and toplines across genres like pop, soul, and hip hop, and supported artists, healers, and small businesses in shaping emotionally resonant content. From organizing creative sessions and running studio workflows to building campaigns and writing lyrics that stick, I bring emotional intelligence, adaptability, and clear communication to the table.
Past experience includes work with Sensel (team culture & admin), Poplar Homes (field operations), and freelance roles in real estate, holistic care, and digital content. Across all of it, my focus stays the same: creating connection through intentional language and meaningful presence.
You can hear some of my writing and vocal work here:
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If you’re looking for someone who gets both the craft and the container—someone who’s versatile, collaborative, and grounded in purpose—I’d love to connect.
- 4 years' experience
- Joined July 2025
Industry experience
- Real Estate & Construction
- Consumer Goods
- Media & Entertainment
- Professional Services
- Retail
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Work experience· 6 roles
Offered 1:1 presence-based sessions blending emotional support, nervous system attunement, and energy-conscious care to promote ease, clarity, and connection. Cultivated a loyal client base through heart-centered communication, reflective dialogue, and a gentle, grounded approach to stress relief and reconnection. Oversaw all scheduling, session prep, and community outreach with integrity—resulting in 70%+ client return rate and glowing testimonials.
Scheduled 100+ studio sessions and implemented new workflow systems (Trello) that cut scheduling conflicts by 90% and boosted booking efficiency. Designed branded intake forms, session briefs, and social media content—strengthening client onboarding and increasing return visits. Co-led visual rebrand and promotional campaigns on Instagram using Canva, contributing to a 40% increase in audience engagement.
Produced 20+ internal events, campaigns, and team rituals that strengthened cross-functional engagement and increased Slack participation by 35%. Designed onboarding and workflow materials for 4 new hires, improving hybrid team clarity and creative alignment across departments. Supported leadership on select DEI messaging and values-driven culture touchpoints that reinforced team identity and boosted morale.
Education
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