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I’m Yosra Troudi, a Marketing Lead specializing in B2B SaaS and fintech, with 8+ years of experience in GTM, offer marketing, positioning, and digital activation. I enjoy collaborating with Product, Sales and technical teams to structure compelling offers and drive adoption.\n\nMy hands-on, analytical approach is rooted in customer insights, and I excel at managing cross-functional projects and optimizing digital journeys. I’m fluent in navigating complex markets, aligning internal teams, and delivering measurable results.…I’m Yosra Troudi, a Marketing Lead specializing in B2B SaaS and fintech, with 8+ years of experience in GTM, offer marketing, positioning, and digital activation. I enjoy collaborating with Product, Sales and technical teams to structure compelling offers and drive adoption.\n\nMy hands-on, analytical approach is rooted in customer insights, and I excel at managing cross-functional projects and optimizing digital journeys. I’m fluent in navigating complex markets, aligning internal teams, and delivering measurable results.

Yosra Troudi

Marketer, Marketing Consultant, Product Marketer, +2

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I’m Yosra Troudi, a Marketing Lead specializing in B2B SaaS and fintech, with 8+ years of experience in GTM, offer marketing, positioning, and digital activation. I enjoy collaborating with Product, Sales and technical teams to structure compelling offers and drive adoption.\n\nMy hands-on, analytical approach is rooted in customer insights, and I excel at managing cross-functional projects and optimizing digital journeys. I’m fluent in navigating complex markets, aligning internal teams, and delivering measurable results.…I’m Yosra Troudi, a Marketing Lead specializing in B2B SaaS and fintech, with 8+ years of experience in GTM, offer marketing, positioning, and digital activation. I enjoy collaborating with Product, Sales and technical teams to structure compelling offers and drive adoption.\n\nMy hands-on, analytical approach is rooted in customer insights, and I excel at managing cross-functional projects and optimizing digital journeys. I’m fluent in navigating complex markets, aligning internal teams, and delivering measurable results.

Available to hire

I’m Yosra Troudi, a Marketing Lead specializing in B2B SaaS and fintech, with 8+ years of experience in GTM, offer marketing, positioning, and digital activation. I enjoy collaborating with Product, Sales and technical teams to structure compelling offers and drive adoption.\n\nMy hands-on, analytical approach is rooted in customer insights, and I excel at managing cross-functional projects and optimizing digital journeys. I’m fluent in navigating complex markets, aligning internal teams, and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Freelance Marketing Consultant

June 1, 2025 - Present

Support to early-stage teams on strategic marketing foundations and activation. Clarified value propositions and messaging. Structured simple acquisition funnels and early conversion journeys. Delivered strategic recommendations on offer refinement and go-to-market priorities.

Content Marketing Manager at Hiboo

October 1, 2022 - June 1, 2025

B2B SaaS | Data & IoT for industrial equipment fleets. Structured webinar program (avg. 125 registrants, 73% attendance). Created product and sales materials. Improved alignment with Sales, contributing to +34% qualified leads. Supported partner activation with joint content and co-branded initiatives. Strengthened organic acquisition and improved digital journeys. Managed funnel reporting and analytics.

Head of Marketing & Communication at Expensya

March 1, 2017 - September 1, 2022

Global rebranding: messaging, content structure, coordination with CEO, Product, Design & Web. SEO and content strategy (+80% organic traffic, 46% inbound conversions). GTM lead for a new payment module: market analysis, value proposition, sales enablement, coordination with CEO, Product, Sales and Tech. Managed cross-functional projects with Product, Sales and partners. Built mid-funnel and sales assets. Website migration to HubSpot CMS and improved key digital journeys. Managed an 8-person team across content, design, SEO and social/events.