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I am a versatile, results-driven Digital Marketing professional with 15+ years of experience blending creative strategy with technical execution to drive brand growth and measurable business impact. I have led multichannel campaigns for startups to global enterprises across the U.S., Canada, and Mexico, and I bring hands-on expertise in social media, brand marketing, content, SEO/SEM, paid media, UX/UI, and marketing automation. I am known as an independent, adaptable contributor who collaborates across teams and steps in wherever value is needed. Curious, growth-minded, and committed to building strong brands through creativity, data, and flawless execution.…I am a versatile, results-driven Digital Marketing professional with 15+ years of experience blending creative strategy with technical execution to drive brand growth and measurable business impact. I have led multichannel campaigns for startups to global enterprises across the U.S., Canada, and Mexico, and I bring hands-on expertise in social media, brand marketing, content, SEO/SEM, paid media, UX/UI, and marketing automation. I am known as an independent, adaptable contributor who collaborates across teams and steps in wherever value is needed. Curious, growth-minded, and committed to building strong brands through creativity, data, and flawless execution.

Yamiley Vaquero

Brand Designer, Graphic Designer, Web Designer, +2

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I am a versatile, results-driven Digital Marketing professional with 15+ years of experience blending creative strategy with technical execution to drive brand growth and measurable business impact. I have led multichannel campaigns for startups to global enterprises across the U.S., Canada, and Mexico, and I bring hands-on expertise in social media, brand marketing, content, SEO/SEM, paid media, UX/UI, and marketing automation. I am known as an independent, adaptable contributor who collaborates across teams and steps in wherever value is needed. Curious, growth-minded, and committed to building strong brands through creativity, data, and flawless execution.…I am a versatile, results-driven Digital Marketing professional with 15+ years of experience blending creative strategy with technical execution to drive brand growth and measurable business impact. I have led multichannel campaigns for startups to global enterprises across the U.S., Canada, and Mexico, and I bring hands-on expertise in social media, brand marketing, content, SEO/SEM, paid media, UX/UI, and marketing automation. I am known as an independent, adaptable contributor who collaborates across teams and steps in wherever value is needed. Curious, growth-minded, and committed to building strong brands through creativity, data, and flawless execution.

Available to hire

I am a versatile, results-driven Digital Marketing professional with 15+ years of experience blending creative strategy with technical execution to drive brand growth and measurable business impact. I have led multichannel campaigns for startups to global enterprises across the U.S., Canada, and Mexico, and I bring hands-on expertise in social media, brand marketing, content, SEO/SEM, paid media, UX/UI, and marketing automation.

I am known as an independent, adaptable contributor who collaborates across teams and steps in wherever value is needed. Curious, growth-minded, and committed to building strong brands through creativity, data, and flawless execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager at VINCI ENERGIES of North America (acquired Avanceon)

January 1, 2025 - Present

Lead multichannel campaigns across email, social media, and paid media tailored for regional audiences in the U.S., Canada, and Mexico. Develop and manage content via WordPress and Squarespace, optimizing UX and SEO. Collaborate with VINCI brand teams on communications and content. Support business units with marketing strategy, content creation, and internal platforms.

Senior Marketing Technologist at Avanceon

January 1, 2015 - January 1, 2025

Increased website traffic 50% year-over-year through SEO, SEM, and content strategies. Collaborated with sales and marketing teams using Salesforce CRM to track campaign performance and lead lifecycle. Launched Google Ads campaigns, growing targeted reach 60% and lead volume 50% annually. Grew LinkedIn followers and overall social media engagement. Created 100+ marketing assets and built content partnerships via podcasts, webinars, and articles. Implemented email marketing with 4%+ CTR and developed dashboards to measure ROI and optimize performance.

Senior Marketing Strategist at Synapse Marketing Agency

October 1, 2021 - March 1, 2023

Managed and trained an 8-member team to improve client campaign performance. Created performance-driven plans based on consumer behavior and client KPIs. Contributed to website content development, IA, and UX wireframes. Ensured strategies aligned with brand identity, goals, and market trends. Developed and executed brand messaging strategies for companies requiring full lifecycle support, from positioning and narrative development to go-to-market execution.

Director of Operations at Maron Marketing Consultants & Restaurant Passion, Inc.

October 1, 2008 - August 1, 2014

Delivered end-to-end marketing support for 300+ restaurants, overseeing digital strategy, website content, and updates for events, menus, and promotions. Managed cross-functional team across creative development, customer service, and daily operations.