I'm Ya-Hsin Tsai, a Digital Designer with over ten years of experience delivering user-centric digital solutions across web, UX/UI, and branding. I drive engagement and conversions through thoughtful design, with expertise in visual design and front-end development. I'm currently freelancing as a Digital Designer for Influencer Labs Pte Ltd, where I lead branding and marketing efforts, enhance homepage performance and mobile responsiveness, and coordinate front-end form integrations. In previous roles, I designed websites, created marketing assets, and steered projects from concept to delivery across agencies and brands, always with a collaborative and friendly approach.…

Ya-Hsin Tsai

I'm Ya-Hsin Tsai, a Digital Designer with over ten years of experience delivering user-centric digital solutions across web, UX/UI, and branding. I drive engagement and conversions through thoughtful design, with expertise in visual design and front-end development. I'm currently freelancing as a Digital Designer for Influencer Labs Pte Ltd, where I lead branding and marketing efforts, enhance homepage performance and mobile responsiveness, and coordinate front-end form integrations. In previous roles, I designed websites, created marketing assets, and steered projects from concept to delivery across agencies and brands, always with a collaborative and friendly approach.…

Available to hire

I’m Ya-Hsin Tsai, a Digital Designer with over ten years of experience delivering user-centric digital solutions across web, UX/UI, and branding. I drive engagement and conversions through thoughtful design, with expertise in visual design and front-end development.

I’m currently freelancing as a Digital Designer for Influencer Labs Pte Ltd, where I lead branding and marketing efforts, enhance homepage performance and mobile responsiveness, and coordinate front-end form integrations. In previous roles, I designed websites, created marketing assets, and steered projects from concept to delivery across agencies and brands, always with a collaborative and friendly approach.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Digital Designer (Freelance) at Influencer Labs Pte Ltd
April 1, 2024 - Present
Improved homepage SEO, mobile responsiveness, and led front-end form integration to reduce bounce rate. Managed branding and marketing efforts—coordinated email campaigns (Zoho, Mailchimp), edited guide videos, and produced materials via Jira.
Web Designer/Developer (Part-time) at World News Network
March 1, 2025 - October 2, 2025
Collaborated on diverse projects, including website design mock-ups (Figma/XD), front-end coding, and developer handoff for sites like metas.com, planes.com, cheese.com, and a CRM platform. Designed brochures for city sites and developed media kits aligned with brand guidelines. Managed website maintenance tasks such as adding landing pages, designing form mock-ups, and coding new pages. Created a variety of visual assets including presentations, property app designs, email signatures, banners, and logos.
Web Designer/Developer (Full-time) at Curtains.com (Soft Furnishings Ltd)
April 1, 2020 - October 2, 2025
Oversaw photoshoots, retouched images (Photoshop/Illustrator), and designed UI/wireframes, templates, and lookbooks using InDesign. Directed and edited short product videos (30–60 seconds) with After Effects, and managed visual content across digital platforms.
Senior Designer (Full-time) at hôme digital
December 31, 2015 - October 2, 2025
Led design initiatives and branding projects, contributing to visual systems, campaigns, and product interfaces.
Mid-weight Web Designer (Full-time) at 247 Media Group
December 31, 2014 - October 2, 2025
Designed web assets and interfaces, supporting brand guidelines across multiple platforms.
Web Designer (Full-time) at QVC UK
December 31, 2013 - October 2, 2025
Web design and UI tasks to maintain engaging e-commerce experiences.
Web Designer (Part-time) at Moneyspyder
December 31, 2012 - October 2, 2025
Web design contributions and iterative improvements.
Digital Designer (Freelance) at Influencer Labs Pte Ltd
April 1, 2024 - November 28, 2025
Improved homepage SEO, mobile responsiveness, and led front-end form integration to reduce bounce rate. Managed branding and marketing—coordinated email campaigns (Zoho, Mailchimp), edited guide videos, and produced materials via Jira.
Web Designer/Developer (Part-time) at World News Network
March 1, 2025 - March 1, 2025
Collaborated on website design mock-ups in Figma/XD, front-end coding, and developer handoff for sites including metas.com, planes.com, cheese.com, and a CRM platform. Designed brochures for city sites and media kits; performed site maintenance and created visuals including presentations, banners, and logos.
Web Designer/Developer (Full-time) at Curtains.com (Soft Furnishings Ltd)
April 1, 2020 - April 1, 2020
Oversaw photoshoots, retouched images; designed UI/wireframes, templates, and lookbooks. Directed and edited short product videos (30–60s) with After Effects; maintained CMS platforms including WordPress, Django, Magento, and Shopify; led a design team and produced brand-aligned brochures.
Senior Designer (Full-time) at hôme digital
December 31, 2015 - December 31, 2015
Led branding and visual design across digital platforms, contributing UI/UX concepts and style guides; collaborated cross-functionally to deliver engaging design solutions.
Mid-weight Web Designer (Full-time) at 247 Media Group
December 31, 2014 - December 31, 2014
Designed websites and digital assets, contributing to UI/UX and front-end components; collaborated with teams to ensure brand consistency across projects.
Web Designer (Full-time) at QVC UK
December 31, 2013 - December 31, 2013
Web design for e-commerce platform; created UI assets and visual content aligned with brand guidelines.
Web Designer (Part-time) at Moneyspyder
December 31, 2012 - December 31, 2012
Web design projects; collaborated with development team to deliver responsive websites and digital assets.

Education

MA, Graphic Design at London Metropolitan University, UK
January 11, 2030 - October 2, 2025
Interior Design at Shu-Te University, Taiwan
January 11, 2030 - October 2, 2025
MA in Graphic Design at London Metropolitan University, UK
January 11, 2030 - November 28, 2025
Interior Design at Shu-Te University, Taiwan
January 11, 2030 - November 28, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Retail
    uniE621 Web design and development
    I specialise in designing and developing modern, user-friendly websites that reflect each client’s unique goals and brand identity. Working collaboratively with other developers, I focus on creating clean, responsive front-end interfaces that ensure seamless teamwork and a consistent user experience. Every project I undertake adheres to the client’s vision and brand guidelines, delivering cohesive, high-quality digital solutions that stand out and perform effectively. https://www.twine.net/signin https://www.twine.net/signin https://www.twine.net/signin…
    uniE621 Cheese.com
    Over the course of the project timeline, I contributed extensively to the development, optimization, and design refinement of Cheese.com and its associated e-commerce components. Below is a summary of key areas of work: Website Enhancements & User Experience Implemented text content updates across Cheese.com. Conducted detailed homepage reviews and checks. Designed and tested several mockups for homepage, product pages, cheese type sections, and hampers. Improved footer design and layout, including a section showcasing 50 cheeses. E-Commerce / Shopify Integration Managed migration checks for the cheese.shop platform. Developed Shopify templates for abandoned cart recovery. Led the creation of a pop-up registration for US delivery interest. Worked on product photo edits and checks. Reviewed and tested user flows for better navigation and conversion. Data, Analytics & A/B Testing Oversaw GA4 setup and issue resolution, including 404 tracking. Created and validated GA4 A/B testing reports. Managed Mailchimp newsletter subscriber analytics. Delivered PDF layouts of analytics reports to shop partners. Added comparative data to monthly e-commerce shop reports. Corrected site analytics page views reporting issues. SEO & Performance Optimization Contributed to the SEO Level-Up Project. Addressed duplicated mobile layout content for SEO. Designed and tested responsive SEO-focused pages. Developed mockups aimed at improving SEO ranking. Integrated AI-generated images for SEO. Design & Media Assets Provided new brand assets and creative deliverables. Collaborated on AI design initiatives. Checked and evaluated video content via VEED AI. Directory & Subscription Features Designed and implemented the Cheese.com Directory layout and functionality. Facilitated features for business listing and cheese seller data. Embedded and tested subscription modules on product and homepage areas. Supported revamping of ad sales and marketing pages.…