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Hi, I’m Yamna Zafar, a marketing consultant with over 9 years of experience delivering data-driven growth and performance strategies across content, SEO, paid media, and CRO. I’m passionate about turning complex data into actionable insights that help brands grow and achieve measurable results. I partner with cross-functional teams, stay ahead of industry trends like AI-informed marketing, and thrive in remote environments. Based in Pakistan and open to remote opportunities, I work with clients worldwide to design KPIs, experimentation plans, and scalable marketing systems that drive sustainable growth.…Hi, I’m Yamna Zafar, a marketing consultant with over 9 years of experience delivering data-driven growth and performance strategies across content, SEO, paid media, and CRO. I’m passionate about turning complex data into actionable insights that help brands grow and achieve measurable results. I partner with cross-functional teams, stay ahead of industry trends like AI-informed marketing, and thrive in remote environments. Based in Pakistan and open to remote opportunities, I work with clients worldwide to design KPIs, experimentation plans, and scalable marketing systems that drive sustainable growth.

Yamna Zafar

Marketing Consultant, Growth Marketer, Brand Strategist, +7

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Hi, I’m Yamna Zafar, a marketing consultant with over 9 years of experience delivering data-driven growth and performance strategies across content, SEO, paid media, and CRO. I’m passionate about turning complex data into actionable insights that help brands grow and achieve measurable results. I partner with cross-functional teams, stay ahead of industry trends like AI-informed marketing, and thrive in remote environments. Based in Pakistan and open to remote opportunities, I work with clients worldwide to design KPIs, experimentation plans, and scalable marketing systems that drive sustainable growth.…Hi, I’m Yamna Zafar, a marketing consultant with over 9 years of experience delivering data-driven growth and performance strategies across content, SEO, paid media, and CRO. I’m passionate about turning complex data into actionable insights that help brands grow and achieve measurable results. I partner with cross-functional teams, stay ahead of industry trends like AI-informed marketing, and thrive in remote environments. Based in Pakistan and open to remote opportunities, I work with clients worldwide to design KPIs, experimentation plans, and scalable marketing systems that drive sustainable growth.

Available to hire

Hi, I’m Yamna Zafar, a marketing consultant with over 9 years of experience delivering data-driven growth and performance strategies across content, SEO, paid media, and CRO. I’m passionate about turning complex data into actionable insights that help brands grow and achieve measurable results.

I partner with cross-functional teams, stay ahead of industry trends like AI-informed marketing, and thrive in remote environments. Based in Pakistan and open to remote opportunities, I work with clients worldwide to design KPIs, experimentation plans, and scalable marketing systems that drive sustainable growth.

Skills

Experience Level

Expert

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Expert

Language

English

Fluent

Work Experience

Managing Partner at FeC Webs LLC

September 1, 2023 - Present

Lead marketing consulting initiatives for U.S.-based clients using data-backed growth strategies. Analyze multi-channel marketing data to extract insights and guide strategic decisions. Develop KPIs, performance frameworks, and reporting systems to evaluate effectiveness. Collaborate with cross-functional teams to enhance AI-informed and data-driven marketing outcomes. Continuously iterate strategies based on performance trends and emerging technologies.

Growth Marketing Manager – Freelance (Upwork) at Upwork

December 1, 2016 - March 1, 2025

Delivered consulting-led growth strategies for global clients. Analyzed complex datasets using analytics tools to identify optimization opportunities. Designed evaluation frameworks to assess campaign performance and ROI. Conducted A/B testing and experimentation to improve conversions. Presented actionable insights and recommendations to stakeholders.

Senior Content Marketing Specialist at Logicose

May 1, 2021 - August 1, 2022

Led SEO and content performance analysis to inform growth strategy. Created data-driven content frameworks aligned with business objectives. Supported growth and paid media teams with optimized messaging.

Growth Marketing Manager – Freelance at Upwork

December 1, 2016 - March 1, 2025

Delivered consulting-led growth strategies for global clients; analyzed complex datasets using analytics tools to identify optimization opportunities; designed evaluation frameworks to assess campaign performance and ROI; conducted A/B testing and experimentation to improve conversions; presented actionable insights and recommendations to stakeholders.