Hi, I’m Yanet Martinez, a marketing and creative professional with a graphic design foundation and senior-level expertise in branding, marketing strategy, and design. I thrive in part-time and project-based roles, delivering high-impact creativity with speed and precision to strengthen brand identity and engage audiences. Over 15 years across food, retail, public relations, and government campaigns, I’ve led cohesive visuals and messaging, designed packaging and retail displays, and produced print, digital, and experiential assets that drive measurable results. I’m adept at collaborating with cross-functional teams, sourcing cost-saving vendors, and translating concepts into accessible, on-brand communications.

Yanet Martinez

Hi, I’m Yanet Martinez, a marketing and creative professional with a graphic design foundation and senior-level expertise in branding, marketing strategy, and design. I thrive in part-time and project-based roles, delivering high-impact creativity with speed and precision to strengthen brand identity and engage audiences. Over 15 years across food, retail, public relations, and government campaigns, I’ve led cohesive visuals and messaging, designed packaging and retail displays, and produced print, digital, and experiential assets that drive measurable results. I’m adept at collaborating with cross-functional teams, sourcing cost-saving vendors, and translating concepts into accessible, on-brand communications.

Available to hire

Hi, I’m Yanet Martinez, a marketing and creative professional with a graphic design foundation and senior-level expertise in branding, marketing strategy, and design. I thrive in part-time and project-based roles, delivering high-impact creativity with speed and precision to strengthen brand identity and engage audiences.

Over 15 years across food, retail, public relations, and government campaigns, I’ve led cohesive visuals and messaging, designed packaging and retail displays, and produced print, digital, and experiential assets that drive measurable results. I’m adept at collaborating with cross-functional teams, sourcing cost-saving vendors, and translating concepts into accessible, on-brand communications.

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Language

English
Fluent

Work Experience

Marketing & Creative Consultant at Freelance
January 1, 2022 - November 6, 2025
Designed brand strategies and multi-channel promotional campaigns for retail and food/beverage clients; delivered cohesive branding across digital and print touchpoints; improved client efficiency by sourcing new vendors and identifying cost-saving opportunities; produced layout and formatting for ebooks, white papers, and fillable forms.
Graphic Designer (Contract) at Children's Bureau (via ICF)
September 1, 2025 - September 1, 2025
Provided creative and informational graphics for three national child welfare campaigns; collaborated to deliver accessible, 508-compliant publications; streamlined review by designing Mural Boards and branded PowerPoints; maintained on-time delivery via Jira across stakeholders.
Marketing Director at Daniele International
December 1, 2021 - December 1, 2021
Directed creative strategy for packaging, sales presentations, and marketing collateral; partnered with Engineering and Operations to validate packaging prototypes and accelerate speed-to-market for new product launches; coordinated logistics, vendors, and suppliers; implemented process improvements and internal tools to reduce delays.
Marketing Manager at Daniele International
April 1, 2015 - April 1, 2015
Expanded private label division from 3 to 12+ brands (including Walmart, Target, and Aldi); managed new product development and stage-gate process; designed innovative retail packaging across plastics, films, corrugated, and paperboard; led retail display design to boost shelf visibility and consumer engagement.
Marketing Associate at Daniele International
April 1, 2012 - April 1, 2012
Created USDA-regulated labels and dielines; designed branded materials across advertising, signage, catalogs, and brochures; partnered with printers and vendors to ensure accuracy, brand compliance, and quality across print methods.
Graphic Designer at IGT/GTECH
November 1, 2010 - November 1, 2010
Designed and formatted large-scale proposals (over 1,200 pages), executive presentations, visuals, catalogs, and white papers.

Education

Bachelor of Arts in Advertising — Minor in Art at Barry University
January 11, 2030 - November 6, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Government, Non-Profit Organization, Consumer Goods, Media & Entertainment