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I’m Shangdong Yang, a UC Irvine student pursuing a Bachelor of Art with a major in Business Economics and a minor in Management. I’m passionate about turning digital interest into tangible results through creative content, data-driven marketing, and cross-functional collaboration. My internship at Dadongyu Group sharpened my ability to plan cross-platform campaigns, analyze performance, and optimize landing pages, while my work with Brandywine Commons at UCI strengthened my skills in fast-paced, customer-focused environments. I enjoy learning new tools like Canva, Adobe Photoshop, CapCut, and Excel, and I’m excited to apply my blend of marketing analytics and creative problem-solving to help brands grow. I thrive in collaborative settings, adapt quickly to changing priorities, and love turning insights into actionable ways to boost engagement and revenue.…I’m Shangdong Yang, a UC Irvine student pursuing a Bachelor of Art with a major in Business Economics and a minor in Management. I’m passionate about turning digital interest into tangible results through creative content, data-driven marketing, and cross-functional collaboration. My internship at Dadongyu Group sharpened my ability to plan cross-platform campaigns, analyze performance, and optimize landing pages, while my work with Brandywine Commons at UCI strengthened my skills in fast-paced, customer-focused environments. I enjoy learning new tools like Canva, Adobe Photoshop, CapCut, and Excel, and I’m excited to apply my blend of marketing analytics and creative problem-solving to help brands grow. I thrive in collaborative settings, adapt quickly to changing priorities, and love turning insights into actionable ways to boost engagement and revenue.

Shangdong Yang

Designer, Brand Designer, Graphic Designer, +2

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I’m Shangdong Yang, a UC Irvine student pursuing a Bachelor of Art with a major in Business Economics and a minor in Management. I’m passionate about turning digital interest into tangible results through creative content, data-driven marketing, and cross-functional collaboration. My internship at Dadongyu Group sharpened my ability to plan cross-platform campaigns, analyze performance, and optimize landing pages, while my work with Brandywine Commons at UCI strengthened my skills in fast-paced, customer-focused environments. I enjoy learning new tools like Canva, Adobe Photoshop, CapCut, and Excel, and I’m excited to apply my blend of marketing analytics and creative problem-solving to help brands grow. I thrive in collaborative settings, adapt quickly to changing priorities, and love turning insights into actionable ways to boost engagement and revenue.…I’m Shangdong Yang, a UC Irvine student pursuing a Bachelor of Art with a major in Business Economics and a minor in Management. I’m passionate about turning digital interest into tangible results through creative content, data-driven marketing, and cross-functional collaboration. My internship at Dadongyu Group sharpened my ability to plan cross-platform campaigns, analyze performance, and optimize landing pages, while my work with Brandywine Commons at UCI strengthened my skills in fast-paced, customer-focused environments. I enjoy learning new tools like Canva, Adobe Photoshop, CapCut, and Excel, and I’m excited to apply my blend of marketing analytics and creative problem-solving to help brands grow. I thrive in collaborative settings, adapt quickly to changing priorities, and love turning insights into actionable ways to boost engagement and revenue.

Available to hire

I’m Shangdong Yang, a UC Irvine student pursuing a Bachelor of Art with a major in Business Economics and a minor in Management. I’m passionate about turning digital interest into tangible results through creative content, data-driven marketing, and cross-functional collaboration. My internship at Dadongyu Group sharpened my ability to plan cross-platform campaigns, analyze performance, and optimize landing pages, while my work with Brandywine Commons at UCI strengthened my skills in fast-paced, customer-focused environments.

I enjoy learning new tools like Canva, Adobe Photoshop, CapCut, and Excel, and I’m excited to apply my blend of marketing analytics and creative problem-solving to help brands grow. I thrive in collaborative settings, adapt quickly to changing priorities, and love turning insights into actionable ways to boost engagement and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing & Operations Intern at Dadongyu Group Co., Ltd.

June 1, 2024 - August 1, 2024

Executed cross-platform social media campaigns (RED, WeChat Reels), delivering 20+ targeted assets that grew the follower base by 4,000+, achieved 10,000+ views, and converted digital engagement into a 30% revenue increase for the hotel division. Analyzed post-performance metrics (engagement, reach, conversion) using native platform analytics to produce weekly reports; insights guided content strategy and landing page optimization, driving a 25% increase in restaurant revenue. Coordinated with 3+ cross-functional teams to ensure brand consistency and accelerate the deployment of promotional content across digital and physical branches, reducing campaign rollout time by 15%.

Student Dining Services Assistant at Brandywine Commons, University of California, Irvine

February 1, 2025 - Present

Managed high-volume customer service and operations, efficiently serving 400+ guests per shift while maintaining strict quality and cleanliness standards. Recognized for adaptability and reliability by management, frequently tasked with leading support across multiple operational units to optimize team workflow and reduce service turnaround time.