I’m Yang Ying, a digital creator and AI strategy specialist who builds end-to-end content systems—turning complex subjects into clear, high-performing strategies and production workflows. I’m experienced in editorial strategy, brand positioning, and multilingual (French, English, Chinese) generative AI video production, with a focus on short-form growth across multiple platforms. Across my projects and long-term international background, I’ve managed digital ecosystems with strong results in audience growth, distribution, and performance optimization. I blend creative direction, analytics, and automation tools to produce and publish content consistently, collaborate with partners and affiliates, and continuously improve outcomes using data-driven insights.…

YANGYING

I’m Yang Ying, a digital creator and AI strategy specialist who builds end-to-end content systems—turning complex subjects into clear, high-performing strategies and production workflows. I’m experienced in editorial strategy, brand positioning, and multilingual (French, English, Chinese) generative AI video production, with a focus on short-form growth across multiple platforms. Across my projects and long-term international background, I’ve managed digital ecosystems with strong results in audience growth, distribution, and performance optimization. I blend creative direction, analytics, and automation tools to produce and publish content consistently, collaborate with partners and affiliates, and continuously improve outcomes using data-driven insights.…

Next availability:
October 6, 2026

I’m Yang Ying, a digital creator and AI strategy specialist who builds end-to-end content systems—turning complex subjects into clear, high-performing strategies and production workflows. I’m experienced in editorial strategy, brand positioning, and multilingual (French, English, Chinese) generative AI video production, with a focus on short-form growth across multiple platforms.

Across my projects and long-term international background, I’ve managed digital ecosystems with strong results in audience growth, distribution, and performance optimization. I blend creative direction, analytics, and automation tools to produce and publish content consistently, collaborate with partners and affiliates, and continuously improve outcomes using data-driven insights.

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Skills

Experience Level

Language

Chinese
Fluent
English
Fluent
French
Fluent

Work Experience

AI Content Strategist & Creator at The Animal Vibes Studio (independent project)
January 1, 2025 - Present
Developed editorial strategy and branding for a short-form social media video channel focused on pet gadgets, driving growth to 75,000 Instagram followers in six months and producing multiple videos exceeding 1M views. Managed organic presence across Instagram, Facebook, YouTube Shorts, TikTok, Threads, LinkedIn, and the Meta ecosystem using a distribution matrix for reach and engagement optimization. Produced and published AI-assisted videos using Flow, Hailuo, Luma, and Kling AI, with visual direction grounded in physical realism and an oddly satisfying aesthetic. Tracked performance metrics such as drop-off rate, swipe-away rate, retention duration, and traffic using Meta Business Suite and link aggregators. Managed brand collaborations and negotiated affiliate relationships, supporting B2B media kit development through platforms like AWIN and Impact.
Digital Communications Consultant & Web Master at Y-ING Visual & Digital (independent consultant)
January 1, 2021 - Present
Supported SMEs with positioning, visual identity, and digital presence development. Created, maintained, and optimized WordPress, Shopify, and Webflow websites with a strong focus on user experience. Handled client requests and coordinated deliverables, managing digital projects independently. Improved organic search visibility and tracked performance via Google Analytics and Google Search Console to increase measurable results.
Freelance Digital Communication & Web Master at Independent Consultant
January 1, 2021 - October 27, 2025
Maintained and updated the website of a local music school, ensuring fresh content, SEO optimization and better user experience. Designed and created an online shop for a physical retail business, covering structure, visuals and product pages. Created and refined visual assets (logos, banners, product visuals) for web and social media, mainly using Canva and other online tools. Explored and applied AI tools to enhance image quality and copywriting.
Commercial Manager — Cross-Border E-Commerce at E CAN GROUP INTERNATIONAL (independent e-commerce project)
January 1, 2019 - December 31, 2020
Created and launched a dropshipping project sourcing products from China (Taobao), including product selection and market tailoring. Designed product visuals and store content aligned to target markets. Participated in live commerce sessions on Taobao Live to increase visibility and sales. Coordinated supplier sourcing, pricing, and product positioning to support launch and ongoing operations.
Commercial Manager – Cross-Border E-Commerce at Independent E-commerce Project
January 1, 2019 - January 1, 2019
Created and launched a drop-ship shop on Taobao, importing fashion products into China. Designed product visuals and online shop content to match market preferences. Led live e-commerce sessions on Taobao Live, boosting product visibility and sales. Coordinated directly with suppliers to manage sourcing, pricing and branding.
Marketing Asset Production Manager at Gameloft Beijing
January 1, 2012 - January 1, 2012
Supervised two creative teams (20+ artists) to produce marketing assets (video trailers, in-game captures, banners) for global markets. Coordinated with Paris HQ and game producers to align assets with product strategy and localization (11+ languages). Ensured quality control and review of graphic and video materials before publishing. Managed cross-department collaboration, project schedules and deadlines under fast-paced conditions. Contributed to team growth: recruitment, training and workflow optimization.
Marketing Assets Production Manager at Gameloft
January 1, 2011 - December 31, 2012
Led two creative teams (20+ artists) producing global marketing assets including trailers, gameplay capture, and banners across markets. Aligned with Paris HQ and collaborated with game producers on product strategy and localization in 11 languages. Managed quality control for graphic and video materials, oversaw project timelines, and supported recruitment and training.
Traffic & Art Manager at Fleet Entertainment Group – TV & E-commerce Production
January 1, 2010 - January 1, 2010
Oversee visual identity and branding for two cosmetic product lines, managing outsourced design studios, coordinating with local and French suppliers, and supervising packaging & promotional materials production. Handled budget tracking and cost control for design, print and packaging projects to ensure alignment with financial targets. Worked closely with marketing, production and design teams to keep projects on schedule and maintain brand consistency.
Traffic Manager & Art Director at Fleet Entertainment Group — Production TV & E-commerce
January 1, 2008 - December 31, 2010
Coordinated external design studios and local/international suppliers, supervising packaging and promotional materials. Tracked design/print/packaging costs and coordinated with marketing and production teams to ensure deadlines were met and brand consistency maintained.
Freelance Graphic Designer at Event & Broadcast Design – Viacom / MTV China
January 1, 2008 - January 1, 2008
Designed key visuals for the MTV Music Festival in China; supported event branding and promotional assets for music and entertainment events.
Graphic Designer at Cosmedia Group – MTV China
January 1, 2007 - January 1, 2007
Designed comprehensive visual identity systems for in-house TV programs, including on-screen graphics, animations and branding guidelines. Created logos and graphic design elements for various shows, marketing campaigns and events, ensuring strong brand recognition and visual coherence. Managed the full design process from initial concept proposals to final production-ready files and print supervision.
Freelance Graphic Designer at Event Design & Broadcast (ViaCom–MTV)
January 1, 2005 - December 31, 2007
Directed and designed key visuals for the MTV Music Festival in China (2005–2008) and created promotional assets for music and entertainment events.
Graphic Designer — On-Air Promotions at Cosmedia Group — POPTV Satellite Channel
January 1, 2003 - December 31, 2007
Designed complete visual identity systems for TV programs, including on-air graphics, motion graphics, and brand guidelines. Created logos and visual elements for TV shows, marketing campaigns, and special events, managing the full design process from concept to final production-ready files while ensuring visual consistency and quality through collaboration with marketing, editorial, and production teams.

Education

Diploma of Advanced Studies (DAS) in Digital Communication, Web Expertise and Social Media at University of Geneva
January 1, 2020 - January 1, 2021
Diploma of Associate Studies in Visual Communication at Beijing Institute of Fashion Technology
January 1, 2001 - January 1, 2004
Vocational Secondary Diploma in Visual Communication at Beijing Arts and Crafts School (now Beijing University of Technology - College of Art & Design)
January 1, 1995 - January 1, 1999
Diploma in Digital Communication, Web Expertise and Social Media at University of Geneva
January 1, 2020 - January 1, 2021
Associate in Visual Communication at Beijing Institute of Fashion Technology
January 1, 2001 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Gaming

Skills

Experience Level