Available to hire
I am a naturally curious, multidisciplinary UX designer with a background in graphic design, fashion brand and real estate.
I am passionate about creating and simplifying data-driven digital experiences that make people’s lives easier. I value empathy and meaningful connections with the people I design for.
Experience Level
Language
English
Fluent
Work Experience
UX Designer at People First Bank
July 1, 2024 - September 30, 2024Designed a mobile-friendly homepage and onboarding process for a new bank targeting Millennials and Gen Z. Used Heuristic Evaluation and UX Audit across banks and Fintech SaaS. Synthesized usability testing results and provided UX recommendations to meet customer and business needs.
UX Researcher at Wilder Lands
April 1, 2024 - June 30, 2024Conducted research across both ends of Double Diamonds, user interviews and testing prototypes to design a solution. Presented actionable insights and evidence-based UX recommendations to the stakeholders through the persona, research, customer journey, storyboards and user stories.
UX Designer at Landcare Australia
January 1, 2024 - April 30, 2024Conducted research and redesigned home page for Landcare Australia through a design thinking process and usability testing. Proposed design solutions to stakeholders based on the user testing analysis.
Marketing Assistant at Certum Advisory
November 1, 2023 - PresentContributed to website enhancement and streamlined data management.
Guest Artist / Art Assistant at Surfside Primary School
November 1, 2017 - November 30, 2017Taught and facilitated a range of illustration techniques. Streamlined accessibility principles to design differentiated learning experiences for students.
Customer Success Manager at Kost Bu Amin
January 1, 2017 - PresentBuilt, grew, and optimized operations of 2 shared houses with about 40 rooms targeting professional women. Conducted qualitative and quantitative analysis to uncover customer pain points, enhance satisfaction, and deliver actionable commercial outcomes.
Retail Manager at Massimo Dutti
January 1, 2011 - November 30, 2014Doubled the sales during high season. Supported multiple store expansions by analysing customer behaviour and sales reports, leading the team effectively, improving shop displays, and optimising stocks based on data insights. Collaborated with cross-functional partners to deliver the best service to customers.
Product Designer (Internship) at Massimo Dutti
June 1, 2010 - August 31, 2010Designed an innovative shopping bag for Massimo Dutti's 25th Anniversary. Developed customer journeys and user personas based on the brief and user testing.
Design Researcher (Internship) at Procter & Gamble
February 1, 2010 - April 30, 2010Led end-to-end design research using human-centred design methods to identify problems and develop solutions with a multidisciplinary team. Created an oral care prototype, presented and tested with users, and analyzed findings into actionable insights.
Graphic Designer at CLEO Magazine
April 1, 2007 - June 30, 2009Managed the magazine design layout monthly and high-fidelity mock-ups before printing production. Delivered high-return projects for advertising clients through collaboration with editors and account teams.
Graphic Designer at Rajawali Citra Televisi Indonesia
June 1, 2006 - January 31, 2007Produced animated designs for television advertising campaigns. Supported in-house television production and editing.
Education
Master of Graphic Design at Northumbria University
January 11, 2030 - December 8, 2025Bachelor of Graphic Design at Bina Nusantara University
January 11, 2030 - December 8, 2025UI & UX Design Course at RMIT Online
January 11, 2030 - December 8, 2025UX Design: Career Launcher at Harness Projects
January 11, 2030 - December 8, 2025Qualifications
Industry Experience
Education, Real Estate & Construction, Retail, Software & Internet, Media & Entertainment, Professional Services
Experience Level
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