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I am a growth digital marketing specialist with over 10 years of experience driving media, digital, and performance marketing growth across the Asia-Pacific region. My expertise lies in developing channel strategies, executing go-to-market plans, and leading cross-functional teams to achieve measurable business impact. I am passionate about scaling businesses through innovative marketing strategies and integrated campaigns. Throughout my career, I have successfully managed omni-channel marketing campaigns and optimized funnel strategies. I thrive in dynamic environments and commit to delivering results that foster growth and efficiency. I believe in the power of data-driven decision-making and continuously look for ways to enhance performance and maximize ROI in marketing efforts.…I am a growth digital marketing specialist with over 10 years of experience driving media, digital, and performance marketing growth across the Asia-Pacific region. My expertise lies in developing channel strategies, executing go-to-market plans, and leading cross-functional teams to achieve measurable business impact. I am passionate about scaling businesses through innovative marketing strategies and integrated campaigns. Throughout my career, I have successfully managed omni-channel marketing campaigns and optimized funnel strategies. I thrive in dynamic environments and commit to delivering results that foster growth and efficiency. I believe in the power of data-driven decision-making and continuously look for ways to enhance performance and maximize ROI in marketing efforts.

Yanyee Soon

Digital Marketer, Marketing Strategist, Social Media Manager, +6

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I am a growth digital marketing specialist with over 10 years of experience driving media, digital, and performance marketing growth across the Asia-Pacific region. My expertise lies in developing channel strategies, executing go-to-market plans, and leading cross-functional teams to achieve measurable business impact. I am passionate about scaling businesses through innovative marketing strategies and integrated campaigns. Throughout my career, I have successfully managed omni-channel marketing campaigns and optimized funnel strategies. I thrive in dynamic environments and commit to delivering results that foster growth and efficiency. I believe in the power of data-driven decision-making and continuously look for ways to enhance performance and maximize ROI in marketing efforts.…I am a growth digital marketing specialist with over 10 years of experience driving media, digital, and performance marketing growth across the Asia-Pacific region. My expertise lies in developing channel strategies, executing go-to-market plans, and leading cross-functional teams to achieve measurable business impact. I am passionate about scaling businesses through innovative marketing strategies and integrated campaigns. Throughout my career, I have successfully managed omni-channel marketing campaigns and optimized funnel strategies. I thrive in dynamic environments and commit to delivering results that foster growth and efficiency. I believe in the power of data-driven decision-making and continuously look for ways to enhance performance and maximize ROI in marketing efforts.

Available to hire

I am a growth digital marketing specialist with over 10 years of experience driving media, digital, and performance marketing growth across the Asia-Pacific region. My expertise lies in developing channel strategies, executing go-to-market plans, and leading cross-functional teams to achieve measurable business impact. I am passionate about scaling businesses through innovative marketing strategies and integrated campaigns.

Throughout my career, I have successfully managed omni-channel marketing campaigns and optimized funnel strategies. I thrive in dynamic environments and commit to delivering results that foster growth and efficiency. I believe in the power of data-driven decision-making and continuously look for ways to enhance performance and maximize ROI in marketing efforts.

Skills

Experience Level

CRM

Expert

Language

English

Fluent

Malay

Advanced

Chinese

Intermediate

Work Experience

Digital Account Director at Cheil Singapore

January 1, 2025 - Present

Responsible for managing full-funnel digital campaigns for Samsung across multiple platforms, optimizing campaign effectiveness through data-driven insights and marketing strategies.

Regional Associate Account Director at Essence Mediacom

January 1, 2023 - January 1, 2024

Spearheaded regional media strategy across Hong Kong and Taiwan, ensuring budget allocation and performance metric standardization across markets.

Senior Media Manager at OMD

January 1, 2020 - January 1, 2023

Developed media planning and optimization for key accounts, contributing to brand growth and partnership sustainability.

Media Manager & Planner at Mindshare

January 1, 2017 - January 1, 2020

Managed media planning and optimization across digital and offline channels for various consumer and regional brands.