I am a Senior Graphic Designer with over a decade of experience specialising in Brand design, editorial layout, and visual communication. I am known for crafting authentic, user-centred brand systems and campaigns. My proven ability to translate complex data and ideas into visually engaging solutions spans digital and print platforms, particularly in reports, white papers, and data visualisation. My work has been recognised with the Visual Media of the Year 2022 award by MESIA, highlighting my commitment to excellence and impact. I lead design teams, collaborate cross-functionally, and develop strategic brand identities while continuously improving design processes for better client communication and project efficiency.…

Y ara Labidi

I am a Senior Graphic Designer with over a decade of experience specialising in Brand design, editorial layout, and visual communication. I am known for crafting authentic, user-centred brand systems and campaigns. My proven ability to translate complex data and ideas into visually engaging solutions spans digital and print platforms, particularly in reports, white papers, and data visualisation. My work has been recognised with the Visual Media of the Year 2022 award by MESIA, highlighting my commitment to excellence and impact. I lead design teams, collaborate cross-functionally, and develop strategic brand identities while continuously improving design processes for better client communication and project efficiency.…

Available to hire

I am a Senior Graphic Designer with over a decade of experience specialising in Brand design, editorial layout, and visual communication. I am known for crafting authentic, user-centred brand systems and campaigns. My proven ability to translate complex data and ideas into visually engaging solutions spans digital and print platforms, particularly in reports, white papers, and data visualisation.

My work has been recognised with the Visual Media of the Year 2022 award by MESIA, highlighting my commitment to excellence and impact. I lead design teams, collaborate cross-functionally, and develop strategic brand identities while continuously improving design processes for better client communication and project efficiency.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Head of Graphic Design at Solarabic DMCC
January 1, 2023 - Present
Led the design and information architecture for white papers and reports, collaborating closely with research teams to translate complex data and findings into clear, visually compelling narratives without compromising message integrity. Provided strategic design input to marketing teams, demonstrating the impact of visuals on campaign effectiveness and guiding effective visual content utilization. Established and conducted design training sessions for the marketing team, fostering skill development and adherence to current design trends. Developed and refined brand identities for agency clients, ensuring contemporary relevance and market alignment. Streamlined the design process by developing comprehensive briefs and moodboards, improving client communication and project efficiency.
Design Team Lead at Khrbsh at Office
December 31, 2022 - August 21, 2025
Led the creative direction for a design team, delivering consistent branding and editorial design solutions that streamlined workflows and improved project delivery time. Mentored and developed a team of 5 junior and mid-level designers, fostering a collaborative and high-performing environment.
Senior Graphic Designer (Remote) at Solarabic DMCC
December 31, 2022 - August 21, 2025
Specialized in translating complex technical content into visually engaging and comprehensible solutions for digital and print, significantly improving audience comprehension and engagement for product lines and marketing campaigns. Collaborated cross-functionally with marketing, engineering, and product teams to ensure message clarity, visual integrity, and brand consistency across all deliverables. Maintained and evolved the brand's visual identity with a focus on sustainability, clarity, and effective communication of technical information. Led design for product lines, marketing campaigns, and brand systems, ensuring strategic alignment and visual consistency. Facilitated internal and client workshops on visual storytelling and design thinking, enhancing creative output and client understanding.
Senior Graphic Designer at Khrbsh at Office
December 31, 2016 - August 21, 2025
Managed major brand projects, ensuring high design standards and contributing to new client acquisition through compelling creative proposals. Developed visual concepts and contributed to brand development and refresh efforts across various print and digital media, including multi-page documents and information design projects.
Junior Graphic Designer at Khrbsh at Office
December 31, 2011 - August 21, 2025
Independently produced logos and foundational brand elements for diverse clients, building a strong base in visual identity design. Created a wide range of print and digital marketing materials, including brochures, flyers, shop signs, billboards, agendas, storybooks, and notebooks.

Education

Bachelor’s Degree in Arts and Humanities at Jami't Al-Ba'ath, Homs, Syria
January 11, 2030 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Professional Services, Media & Entertainment, Manufacturing
    LONGi Mascot

    A mascot was designed for Longi to be used in awareness social media posts.

    Jinko White paper

    Designed a comprehensive whitepaper for Jinko Solar. I translated complex technical data into a visually compelling narrative through information architecture and editorial layout. Deliverables included the final print/digital layout, data visualisation (charts/graphs), and cover design, successfully localizing the brand for regional markets.