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I'm a results-driven marketer and brand strategist with 6+ years of experience shaping and executing multi-channel campaigns across B2B and B2C. I excel at turning business goals into clear, data-informed digital strategies, building strong brand identities, and delivering engaging content that drives growth. I'm passionate about leading creative teams, optimizing conversion paths, and leveraging analytics to refine campaigns. My collaborative approach and hands-on experience across content, branding, and performance marketing let me align stakeholders, accelerate results, and sustain brand momentum.…I'm a results-driven marketer and brand strategist with 6+ years of experience shaping and executing multi-channel campaigns across B2B and B2C. I excel at turning business goals into clear, data-informed digital strategies, building strong brand identities, and delivering engaging content that drives growth. I'm passionate about leading creative teams, optimizing conversion paths, and leveraging analytics to refine campaigns. My collaborative approach and hands-on experience across content, branding, and performance marketing let me align stakeholders, accelerate results, and sustain brand momentum.

Yas Aminsalehi

Brand Strategist, Marketing Strategist, Creative Director, +6

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I'm a results-driven marketer and brand strategist with 6+ years of experience shaping and executing multi-channel campaigns across B2B and B2C. I excel at turning business goals into clear, data-informed digital strategies, building strong brand identities, and delivering engaging content that drives growth. I'm passionate about leading creative teams, optimizing conversion paths, and leveraging analytics to refine campaigns. My collaborative approach and hands-on experience across content, branding, and performance marketing let me align stakeholders, accelerate results, and sustain brand momentum.…I'm a results-driven marketer and brand strategist with 6+ years of experience shaping and executing multi-channel campaigns across B2B and B2C. I excel at turning business goals into clear, data-informed digital strategies, building strong brand identities, and delivering engaging content that drives growth. I'm passionate about leading creative teams, optimizing conversion paths, and leveraging analytics to refine campaigns. My collaborative approach and hands-on experience across content, branding, and performance marketing let me align stakeholders, accelerate results, and sustain brand momentum.

Available to hire

I’m a results-driven marketer and brand strategist with 6+ years of experience shaping and executing multi-channel campaigns across B2B and B2C. I excel at turning business goals into clear, data-informed digital strategies, building strong brand identities, and delivering engaging content that drives growth.

I’m passionate about leading creative teams, optimizing conversion paths, and leveraging analytics to refine campaigns. My collaborative approach and hands-on experience across content, branding, and performance marketing let me align stakeholders, accelerate results, and sustain brand momentum.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Persian

Fluent

English

Advanced

Turkish

Beginner

Work Experience

Head of Brand & Creative Strategy / Digital Content Manager at Derak Cloud

August 1, 2023 - December 1, 2024

Created and implemented comprehensive content plans for the company website, including blog posts, engaging social media campaigns, and targeted email marketing sequences. Streamlined the content calendar to ensure timely publication and brand consistency across channels. Led a cross-functional content team of writers, designers, and videographers to produce visually engaging content that increased website traffic and engagement. Built and maintained style guides for sub-brands and collaborated with stakeholders to align content with strategic goals. Analyzed performance metrics to optimize campaigns and inform future decisions.

Creative Director at Heli Technology

November 1, 2024 - April 1, 2025

Managed multiple projects and collaborated with design teams to create visually compelling content that reinforced brand identity. Monitored industry trends to keep materials fresh, created creative briefs and timelines, and developed comprehensive style guides to maintain consistency across channels. Coordinated with stakeholders to ensure project vision aligned with business goals, and used data to measure campaign success and adjust strategies.

Digital Marketing Consultant at XauBot

December 1, 2022 - April 1, 2023

Established KPIs and managed multi-channel marketing campaigns (SEO, PPC, Social Media) across five platforms, delivering a 30% increase in qualified leads. Led paid advertising efforts (Facebook, Instagram, LinkedIn, Google Ads) with targeted audience strategies and ongoing budget optimization. Conducted keyword research and on-page SEO to boost organic traffic and rankings.

Digital Copywriter and Inbound Marketer at Sime Akhar

May 1, 2022 - December 1, 2022

Developed engaging website content, social media copy, emails, and SMS campaigns to boost customer engagement. Produced marketing materials and collaborated on graphic assets. Implemented targeted content and SEO improvements to improve organic visibility and tracked performance for continuous improvement.

Creative Copywriter at Netbina Advertising Agency

July 1, 2021 - June 1, 2022

Crafted social media copy for multiple clients, including Samsung, and contributed to launch campaigns for Galaxy Z series, A series, and S series. Created website content generating high traffic and supported cross-functional teams to deliver impactful marketing campaigns.

Insurance Officer at Insurance broking

October 1, 2019 - May 1, 2021

Developed client relationships to promote insurance solutions, educated clients on coverage options, and maintained confidential records in line with regulatory requirements.