Yas Aminsalehi

Managed multiple projects and collaborated with design teams to create visually compelling content that reinforced brand identity. Monitored industry trends to keep materials fresh, created creative briefs and timelines, and developed comprehensive style guides to maintain consistency across channels. Coordinated with stakeholders to ensure project vision aligned with business goals, and used data to measure campaign success and adjust strategies.

Created and implemented comprehensive content plans for the company website, including blog posts, engaging social media campaigns, and targeted email marketing sequences. Streamlined the content calendar to ensure timely publication and brand consistency across channels. Led a cross-functional content team of writers, designers, and videographers to produce visually engaging content that increased website traffic and engagement. Built and maintained style guides for sub-brands and collaborated with stakeholders to align content with strategic goals. Analyzed performance metrics to optimize campaigns and inform future decisions.

Established KPIs and managed multi-channel marketing campaigns (SEO, PPC, Social Media) across five platforms, delivering a 30% increase in qualified leads. Led paid advertising efforts (Facebook, Instagram, LinkedIn, Google Ads) with targeted audience strategies and ongoing budget optimization. Conducted keyword research and on-page SEO to boost organic traffic and rankings.