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Hi there! I’m Yashika Modi, a results-driven Senior Social Media Manager with 5+ years of agency-side experience spanning FMCG, Travel, Real Estate, Education, and Government sectors. I specialize in building influencer-led campaigns, cross-platform social media strategies, and AI-powered content workflows that accelerate delivery and strengthen brand impact. I lead multi-brand programs, guide creative partnerships, and translate data into actionable plans that drive engagement and revenue across regional markets. I thrive in fast-paced environments, collaborating with cross-functional teams to scale creator networks, optimize budgets, and deliver measurable outcomes for clients across FM CG, Travel, Real Estate, Education, and Government sectors.…Hi there! I’m Yashika Modi, a results-driven Senior Social Media Manager with 5+ years of agency-side experience spanning FMCG, Travel, Real Estate, Education, and Government sectors. I specialize in building influencer-led campaigns, cross-platform social media strategies, and AI-powered content workflows that accelerate delivery and strengthen brand impact. I lead multi-brand programs, guide creative partnerships, and translate data into actionable plans that drive engagement and revenue across regional markets. I thrive in fast-paced environments, collaborating with cross-functional teams to scale creator networks, optimize budgets, and deliver measurable outcomes for clients across FM CG, Travel, Real Estate, Education, and Government sectors.

Yashika Modi

Social Media Manager, Influencer Marketing Manager, Content Creator, +2

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Hi there! I’m Yashika Modi, a results-driven Senior Social Media Manager with 5+ years of agency-side experience spanning FMCG, Travel, Real Estate, Education, and Government sectors. I specialize in building influencer-led campaigns, cross-platform social media strategies, and AI-powered content workflows that accelerate delivery and strengthen brand impact. I lead multi-brand programs, guide creative partnerships, and translate data into actionable plans that drive engagement and revenue across regional markets. I thrive in fast-paced environments, collaborating with cross-functional teams to scale creator networks, optimize budgets, and deliver measurable outcomes for clients across FM CG, Travel, Real Estate, Education, and Government sectors.…Hi there! I’m Yashika Modi, a results-driven Senior Social Media Manager with 5+ years of agency-side experience spanning FMCG, Travel, Real Estate, Education, and Government sectors. I specialize in building influencer-led campaigns, cross-platform social media strategies, and AI-powered content workflows that accelerate delivery and strengthen brand impact. I lead multi-brand programs, guide creative partnerships, and translate data into actionable plans that drive engagement and revenue across regional markets. I thrive in fast-paced environments, collaborating with cross-functional teams to scale creator networks, optimize budgets, and deliver measurable outcomes for clients across FM CG, Travel, Real Estate, Education, and Government sectors.

Available to hire

Hi there! I’m Yashika Modi, a results-driven Senior Social Media Manager with 5+ years of agency-side experience spanning FMCG, Travel, Real Estate, Education, and Government sectors. I specialize in building influencer-led campaigns, cross-platform social media strategies, and AI-powered content workflows that accelerate delivery and strengthen brand impact. I lead multi-brand programs, guide creative partnerships, and translate data into actionable plans that drive engagement and revenue across regional markets.

I thrive in fast-paced environments, collaborating with cross-functional teams to scale creator networks, optimize budgets, and deliver measurable outcomes for clients across FM CG, Travel, Real Estate, Education, and Government sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Social Media Manager (Assistant Manager: Social) at Digital Group, India & Dubai, UAE

April 1, 2023 - Present

Lead social media strategy and multi-platform management across 6+ brands (Cotton On, Typo, VFX Global, One Vasco, Kellogg's, Pringles, Tilda), achieving a 6% average engagement rate vs an industry benchmark of 1.8-2.5% and sustaining 6% engagement across FM CG accounts. Managed an AED 881K portfolio budget, supervised 4-5 team members, and steered AI-powered content creation workflows that reduced briefing-to-publish turnaround by 40%. Co-created platform-specific content strategies for Instagram, LinkedIn, YouTube, and more, while overseeing influencer partnerships with 50+ creators and driving 71.13M+ reach and notable sales uplifts in a 12-week window.

Account Manager: Social Media at Digital Group, India & Dubai, UAE

January 1, 2023 - March 1, 2023

Oversaw 4 FM CG client accounts with a combined monthly retainer of AED 154K across a 2-member team. Established reporting frameworks, ensured client compliance, and supported ongoing account delivery within a 3-month engagement.

Manager: Digital and Influencer Marketing at SocioMark, India & Dubai, UAE

July 1, 2021 - December 1, 2022

Led end-to-end influencer marketing campaigns for 10+ brands in Travel, Real Estate, Education, and FMCG. Built a creator network of 30+ influencers, coordinated content approvals, and contributed 8-10% of the agency’s total client portfolio revenue during the period. Drove 8+ campaigns and scaled influencer output with structured briefs and real-time tracking.

Relationship Manager at ICICI Bank

March 1, 2021 - July 1, 2021

Led client acquisition across a team of 2, generating monthly revenue of AED 43,300–86,400 through targeted portfolio management and client onboarding.