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A lifecycle and growth marketer with over a decade of experience designing full-funnel marketing strategies for B2B SaaS, membership communities, and e-commerce brands. Her work focuses on driving measurable growth through data-backed lifecycle programs, CRM automation, and email deliverability optimization. She has led initiatives that improved free-to-paid conversions by over 30%, streamlined onboarding to accelerate time-to-value, and automated workflows that reduced operational workload by 40%. Known for her ability to blend creative strategy with technical precision, Yashika has repeatedly strengthened domain reputation, improved inbox placement by over 40%, and more than doubled engagement rates across large-scale campaigns. Her expertise spans HubSpot, Salesforce, Klaviyo, Marketo, Iterable, and other leading automation tools. She specializes in developing personalized customer journeys, advanced segmentation, and retention frameworks that improve engagement and lifetime value. A zero-to-one marketer at heart, Yashika thrives in fast-moving environments where she can align data, storytelling, and systems to build scalable, high-performing marketing ecosystems that turn strategy into sustained growth.…A lifecycle and growth marketer with over a decade of experience designing full-funnel marketing strategies for B2B SaaS, membership communities, and e-commerce brands. Her work focuses on driving measurable growth through data-backed lifecycle programs, CRM automation, and email deliverability optimization. She has led initiatives that improved free-to-paid conversions by over 30%, streamlined onboarding to accelerate time-to-value, and automated workflows that reduced operational workload by 40%. Known for her ability to blend creative strategy with technical precision, Yashika has repeatedly strengthened domain reputation, improved inbox placement by over 40%, and more than doubled engagement rates across large-scale campaigns. Her expertise spans HubSpot, Salesforce, Klaviyo, Marketo, Iterable, and other leading automation tools. She specializes in developing personalized customer journeys, advanced segmentation, and retention frameworks that improve engagement and lifetime value. A zero-to-one marketer at heart, Yashika thrives in fast-moving environments where she can align data, storytelling, and systems to build scalable, high-performing marketing ecosystems that turn strategy into sustained growth.

Yashika

ABM Marketer, Digital Marketer, Growth Marketer, +4

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A lifecycle and growth marketer with over a decade of experience designing full-funnel marketing strategies for B2B SaaS, membership communities, and e-commerce brands. Her work focuses on driving measurable growth through data-backed lifecycle programs, CRM automation, and email deliverability optimization. She has led initiatives that improved free-to-paid conversions by over 30%, streamlined onboarding to accelerate time-to-value, and automated workflows that reduced operational workload by 40%. Known for her ability to blend creative strategy with technical precision, Yashika has repeatedly strengthened domain reputation, improved inbox placement by over 40%, and more than doubled engagement rates across large-scale campaigns. Her expertise spans HubSpot, Salesforce, Klaviyo, Marketo, Iterable, and other leading automation tools. She specializes in developing personalized customer journeys, advanced segmentation, and retention frameworks that improve engagement and lifetime value. A zero-to-one marketer at heart, Yashika thrives in fast-moving environments where she can align data, storytelling, and systems to build scalable, high-performing marketing ecosystems that turn strategy into sustained growth.…A lifecycle and growth marketer with over a decade of experience designing full-funnel marketing strategies for B2B SaaS, membership communities, and e-commerce brands. Her work focuses on driving measurable growth through data-backed lifecycle programs, CRM automation, and email deliverability optimization. She has led initiatives that improved free-to-paid conversions by over 30%, streamlined onboarding to accelerate time-to-value, and automated workflows that reduced operational workload by 40%. Known for her ability to blend creative strategy with technical precision, Yashika has repeatedly strengthened domain reputation, improved inbox placement by over 40%, and more than doubled engagement rates across large-scale campaigns. Her expertise spans HubSpot, Salesforce, Klaviyo, Marketo, Iterable, and other leading automation tools. She specializes in developing personalized customer journeys, advanced segmentation, and retention frameworks that improve engagement and lifetime value. A zero-to-one marketer at heart, Yashika thrives in fast-moving environments where she can align data, storytelling, and systems to build scalable, high-performing marketing ecosystems that turn strategy into sustained growth.

Available to hire

A lifecycle and growth marketer with over a decade of experience designing full-funnel marketing strategies for B2B SaaS, membership communities, and e-commerce brands. Her work focuses on driving measurable growth through data-backed lifecycle programs, CRM automation, and email deliverability optimization.

She has led initiatives that improved free-to-paid conversions by over 30%, streamlined onboarding to accelerate time-to-value, and automated workflows that reduced operational workload by 40%. Known for her ability to blend creative strategy with technical precision, Yashika has repeatedly strengthened domain reputation, improved inbox placement by over 40%, and more than doubled engagement rates across large-scale campaigns.

Her expertise spans HubSpot, Salesforce, Klaviyo, Marketo, Iterable, and other leading automation tools. She specializes in developing personalized customer journeys, advanced segmentation, and retention frameworks that improve engagement and lifetime value.

A zero-to-one marketer at heart, Yashika thrives in fast-moving environments where she can align data, storytelling, and systems to build scalable, high-performing marketing ecosystems that turn strategy into sustained growth.