I am a digital marketing and website operations professional with more than 15 years of experience in enterprise SEO, B2B lead generation, analytics, and digital growth strategy. I have managed 18+ international websites across APAC, EMEA, India, and global markets, with expertise in CMS operations, technical SEO, conversion optimization, paid marketing, and DevOps-aligned web workflows. I enjoy connecting marketing, content, development, and leadership teams to deliver measurable digital outcomes. My strengths include improving organic visibility, optimizing website performance, building analytics dashboards, managing multi-region campaigns, and translating business goals into practical digital solutions. I am comfortable working remotely, in hybrid environments, and with international teams.…

Yashwant Kumar

I am a digital marketing and website operations professional with more than 15 years of experience in enterprise SEO, B2B lead generation, analytics, and digital growth strategy. I have managed 18+ international websites across APAC, EMEA, India, and global markets, with expertise in CMS operations, technical SEO, conversion optimization, paid marketing, and DevOps-aligned web workflows. I enjoy connecting marketing, content, development, and leadership teams to deliver measurable digital outcomes. My strengths include improving organic visibility, optimizing website performance, building analytics dashboards, managing multi-region campaigns, and translating business goals into practical digital solutions. I am comfortable working remotely, in hybrid environments, and with international teams.…

Available to hire

I am a digital marketing and website operations professional with more than 15 years of experience in enterprise SEO, B2B lead generation, analytics, and digital growth strategy. I have managed 18+ international websites across APAC, EMEA, India, and global markets, with expertise in CMS operations, technical SEO, conversion optimization, paid marketing, and DevOps-aligned web workflows.

I enjoy connecting marketing, content, development, and leadership teams to deliver measurable digital outcomes. My strengths include improving organic visibility, optimizing website performance, building analytics dashboards, managing multi-region campaigns, and translating business goals into practical digital solutions. I am comfortable working remotely, in hybrid environments, and with international teams.

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Skills

Experience Level

SEO
Expert
On-Page
Expert
Ahrefs
Expert
SEMrush
Expert
Off-Page
Expert
Drupal
Expert
WordPress
Expert
Screaming Frog
Expert
Looker Studio
Expert
Leadership
Expert
Jira
Expert
Google Ads
Expert
GA4
Expert
Data Visualization
Expert
Microsoft Excel
Expert
GPT
Expert
HTML5
Expert
Email Marketing
Expert
CSS
Expert
CRM
Expert
ChatGPT
Expert
Shopify
Expert
Webflow
Expert
HubSpot
Expert
GitHub
Expert
Zapier
Expert
AWS
Expert
Prompt Engineering
Intermediate
Salesforce
Intermediate
Amazon Web Services
Intermediate
Mailchimp
Intermediate
Big Commerce
Intermediate
JavaScript
Intermediate
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Language

English
Fluent
Hindi
Fluent

Work Experience

Web Consultant at Hello Health Group Pte Ltd
April 1, 2026 - Present
Provide website consulting for SEO readiness, performance optimization, and website management workflows. Support speed improvements, metadata implementation, analytics setup, technical SEO reviews, website structure recommendations, and executive-level reporting for healthcare-focused digital properties.
Digital Marketing Manager at JV Tech
February 1, 2026 - Present
Manage digital marketing initiatives focused on brand visibility, lead generation, and online engagement. Oversee website updates, landing page optimization, and content alignment to improve conversion performance.
Lead Consultant – Technical SEO & GEO Management at Rise Peak Digital
December 1, 2025 - April 1, 2026
Led enterprise technical SEO and GEO optimization for international client projects. Conducted crawl analysis, indexing optimization, schema validation, and Core Web Vitals improvements. Used AI-powered SEO tools, keyword clustering, metadata refinement, and content workflow enhancements while collaborating with US-based teams during overlapping US shift operations.
Web Consultant at Hello Health Group Pte Ltd
April 1, 2024 - March 1, 2025
Managed website optimization and SEO support for healthcare-focused digital properties. Conducted technical SEO reviews, monitored analytics, recommended website structure improvements, and delivered executive performance reports and digital scorecards covering SEO growth, campaign performance, website KPIs, and optimization opportunities.
Project Manager – Web Operations & Digital Marketing at Scholastic International
May 1, 2017 - November 1, 2025
Managed operations for 18+ international websites across APAC, EMEA, India, and global markets. Administered Drupal, AEM, and WordPress CMS environments, coordinated structured releases, improved Core Web Vitals, implemented schema and analytics frameworks, managed QA pipelines, and supported technical SEO, UX, landing page optimization, conversion funnels, paid campaigns, and lead generation. Coordinated DevOps, development, QA, marketing, and leadership teams through Dev-to-production workflows, Git-based version control, CI/CD collaboration, sprint planning, backlog management, and executive reporting.
Project Manager: Web Operations & Digital Marketing at Scholastic International
May 1, 2017 - Present
Oversee multi-site operations (18+ platforms) across APAC, EMEA, and international markets; content population and digital assets management; performance optimization, uptime monitoring, CDN/caching, hosting & security; Core Web Vitals improvement; GA4/GTM and Adobe Analytics implementation; QA/testing pipeline; coordinate with QA; test plan creation; release governance; Dev→QA/Staging→Production workflow; version control; deployment hygiene; automation mindset; cross-functional collaboration; delivered structured reporting and dashboards for leadership.
Project Lead – Web Operations & Digital Marketing at Scholastic International
May 1, 2014 - April 1, 2017
Led web operations and digital marketing project execution across international markets. Coordinated stakeholders, releases, website updates, SEO initiatives, analytics, QA activities, and cross-functional delivery processes.
Project Lead: Web Operations and Digital Marketing at Scholastic International
May 1, 2014 - April 30, 2017
Acted as bridge between marketing, content, development and leadership; defined sprint tasks, prioritized backlog, and tracked releases; executed multi-channel marketing campaigns; conducted technical audits; led on-page and metadata optimization; developed local/GEO SEO strategies; performed AdWords audits and landing page optimization; coordinated with cross-functional teams to align efforts with business goals; delivered analytics-driven visibility across markets.
Senior Web Operation Specialist at Scholastic International
April 1, 2012 - April 1, 2014
Supported multi-site website operations, CMS administration, content management, digital asset workflows, QA coordination, and technical website optimization for international markets.
Sr. Web Operation Specialist at Scholastic International
April 1, 2012 - April 30, 2014
Managed web operations for multiple platforms with focus on uptime, performance, and CMS workflows; implemented QA/testing pipelines; collaborated with QA for test cases and release planning; ensured deployment hygiene and version control alignment; supported analytics tracking and reporting across markets.
Project Lead – SEM at Netsmartz Infotech Pvt. Ltd
September 1, 2011 - April 1, 2012
Led digital marketing projects for more than 25 international clients. Defined project roadmaps, deliverables, and team assignments; managed end-to-end Search and Display campaigns, budgets, pacing, bidding strategies, A/B testing, landing-page optimization, audience targeting, reporting, and client improvement roadmaps.
Project Lead SEM at Netsmartz Infotech Pvt. Ltd
September 1, 2011 - April 30, 2012
Led digital marketing projects for international clients; defined roadmaps and deliverables; oversaw SEM strategy across Search & Display networks; managed budgets, pacing, and bid strategies; developed SEO/local targeting strategies; designed A/B test plans; tracked performance with Universal Analytics and SEO metrics; collaborated with UX/Design for landing page optimization; ensured pixel/UTM accuracy with development teams.
Team Lead – SEO / Senior SEO Executive at Sapphire Infomatique
January 1, 2010 - July 1, 2011
Supervised SEO professionals delivering campaigns across multiple industries. Executed on-page and off-page optimization and improved client search visibility through data-driven SEO strategies.
Team Lead - SEO / Sr. SEO Executive at Sapphire Infomatique
January 1, 2010 - July 31, 2011
Supervised SEO professionals; executed on-page and off-page optimization; drove improvements in client search rankings across multiple industries.
SEO Executive at Technology Bot
June 1, 2009 - December 31, 2009
Conducted foundational SEO activities including keyword research, on-page optimization, content tagging, link building, and analytics setup.

Education

B. Tech (Computer Science) at Himachal Pradesh University
January 11, 2030 - January 1, 2009
12th Science (Non-Medical) at HP Board, Dharamshala
January 11, 2030 - January 1, 2005
10th at HP Board, Dharamshala
January 11, 2030 - January 1, 2002
Master of Science in Information Security at ODL
January 1, 2025 - August 25, 2026
Bachelor of Technology in Computer Science at Himachal Pradesh University
January 1, 2005 - January 1, 2009
12th Science (Non-Medical) at HP Board, Dharamshala
January 1, 2004 - January 1, 2005

Qualifications

Accredited Program Manager Certification™ (APGM™)
October 1, 2025 - December 2, 2025
Google Project Management Professional Certificate
August 1, 2025 - December 2, 2025
Google Digital Marketing & E-commerce
August 1, 2025 - December 2, 2025
Adobe Experience Manager
January 11, 2030 - December 2, 2025
Salesforce Development Training for Beginners
January 11, 2030 - December 2, 2025
Drupal Tutorial: Drupal 8 Beginner to Advanced
January 11, 2030 - December 2, 2025
Google Data Analytics Professional Certificate
January 1, 2025 - August 25, 2026
Google Project Management Professional Certificate
August 1, 2025 - August 25, 2026
Google Digital Marketing & E-commerce Professional Certificate
August 1, 2025 - August 25, 2026
Accredited Program Manager Certification (APGM)
October 1, 2025 - August 25, 2026
Certified SEO
January 11, 2030 - August 25, 2026
Adobe Experience Manager
January 11, 2030 - August 25, 2026
Salesforce Development Training for Beginners
January 11, 2030 - August 25, 2026
Drupal 8: Beginner to Advanced
January 11, 2030 - August 25, 2026

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Computers & Electronics, Healthcare

Skills

Experience Level

SEO
Expert
On-Page
Expert
Ahrefs
Expert
SEMrush
Expert
Off-Page
Expert
Drupal
Expert
WordPress
Expert
Screaming Frog
Expert
Looker Studio
Expert
Leadership
Expert
Jira
Expert
Google Ads
Expert
GA4
Expert
Data Visualization
Expert
Microsoft Excel
Expert
GPT
Expert
HTML5
Expert
Email Marketing
Expert
CSS
Expert
CRM
Expert
ChatGPT
Expert
Shopify
Expert
Webflow
Expert
HubSpot
Expert
GitHub
Expert
Zapier
Expert
AWS
Expert
Prompt Engineering
Intermediate
Salesforce
Intermediate
Amazon Web Services
Intermediate
Mailchimp
Intermediate
Big Commerce
Intermediate
JavaScript
Intermediate
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