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Hi, I’m Yashwant Kumar. I’m a WebOps and Digital Marketing specialist with over 14 years of experience helping global brands optimize multi-site operations, drive SEO performance, and streamline digital project management. I focus on building scalable frameworks, data-driven roadmaps, and high-impact collaborations that translate business goals into measurable growth. I enjoy bridging marketing, content, and development to deliver reliable, high-visibility online experiences. My approach combines performance analytics, technical SEO foundations, and cross-functional leadership to improve user experience, Core Web Vitals, and ROI across APAC, EMEA, and international markets.…Hi, I’m Yashwant Kumar. I’m a WebOps and Digital Marketing specialist with over 14 years of experience helping global brands optimize multi-site operations, drive SEO performance, and streamline digital project management. I focus on building scalable frameworks, data-driven roadmaps, and high-impact collaborations that translate business goals into measurable growth. I enjoy bridging marketing, content, and development to deliver reliable, high-visibility online experiences. My approach combines performance analytics, technical SEO foundations, and cross-functional leadership to improve user experience, Core Web Vitals, and ROI across APAC, EMEA, and international markets.

Yashwant Kumar

Project Manager, Web Designer, Web Developer, +5

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Hi, I’m Yashwant Kumar. I’m a WebOps and Digital Marketing specialist with over 14 years of experience helping global brands optimize multi-site operations, drive SEO performance, and streamline digital project management. I focus on building scalable frameworks, data-driven roadmaps, and high-impact collaborations that translate business goals into measurable growth. I enjoy bridging marketing, content, and development to deliver reliable, high-visibility online experiences. My approach combines performance analytics, technical SEO foundations, and cross-functional leadership to improve user experience, Core Web Vitals, and ROI across APAC, EMEA, and international markets.…Hi, I’m Yashwant Kumar. I’m a WebOps and Digital Marketing specialist with over 14 years of experience helping global brands optimize multi-site operations, drive SEO performance, and streamline digital project management. I focus on building scalable frameworks, data-driven roadmaps, and high-impact collaborations that translate business goals into measurable growth. I enjoy bridging marketing, content, and development to deliver reliable, high-visibility online experiences. My approach combines performance analytics, technical SEO foundations, and cross-functional leadership to improve user experience, Core Web Vitals, and ROI across APAC, EMEA, and international markets.

Available to hire

Hi, I’m Yashwant Kumar. I’m a WebOps and Digital Marketing specialist with over 14 years of experience helping global brands optimize multi-site operations, drive SEO performance, and streamline digital project management. I focus on building scalable frameworks, data-driven roadmaps, and high-impact collaborations that translate business goals into measurable growth.

I enjoy bridging marketing, content, and development to deliver reliable, high-visibility online experiences. My approach combines performance analytics, technical SEO foundations, and cross-functional leadership to improve user experience, Core Web Vitals, and ROI across APAC, EMEA, and international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Project Manager: Web Operations & Digital Marketing at Scholastic International

May 1, 2017 - Present

Oversee multi-site operations (18+ platforms) across APAC, EMEA, and international markets; content population and digital assets management; performance optimization, uptime monitoring, CDN/caching, hosting & security; Core Web Vitals improvement; GA4/GTM and Adobe Analytics implementation; QA/testing pipeline; coordinate with QA; test plan creation; release governance; Dev→QA/Staging→Production workflow; version control; deployment hygiene; automation mindset; cross-functional collaboration; delivered structured reporting and dashboards for leadership.

Project Lead: Web Operations and Digital Marketing at Scholastic International

May 1, 2014 - April 30, 2017

Acted as bridge between marketing, content, development and leadership; defined sprint tasks, prioritized backlog, and tracked releases; executed multi-channel marketing campaigns; conducted technical audits; led on-page and metadata optimization; developed local/GEO SEO strategies; performed AdWords audits and landing page optimization; coordinated with cross-functional teams to align efforts with business goals; delivered analytics-driven visibility across markets.

Sr. Web Operation Specialist at Scholastic International

April 1, 2012 - April 30, 2014

Managed web operations for multiple platforms with focus on uptime, performance, and CMS workflows; implemented QA/testing pipelines; collaborated with QA for test cases and release planning; ensured deployment hygiene and version control alignment; supported analytics tracking and reporting across markets.

Project Lead SEM at Netsmartz Infotech Pvt. Ltd

September 1, 2011 - April 30, 2012

Led digital marketing projects for international clients; defined roadmaps and deliverables; oversaw SEM strategy across Search & Display networks; managed budgets, pacing, and bid strategies; developed SEO/local targeting strategies; designed A/B test plans; tracked performance with Universal Analytics and SEO metrics; collaborated with UX/Design for landing page optimization; ensured pixel/UTM accuracy with development teams.

Team Lead - SEO / Sr. SEO Executive at Sapphire Infomatique

January 1, 2010 - July 31, 2011

Supervised SEO professionals; executed on-page and off-page optimization; drove improvements in client search rankings across multiple industries.

SEO Executive at Technology Bot

June 1, 2009 - December 31, 2009

Conducted foundational SEO activities including keyword research, on-page optimization, content tagging, link building, and analytics setup.