Available to hire
I’m Yaslyn Sahota, an enthusiastic Digital Marketer with over seven years of practical experience and strong internal and external communication skills with stakeholders. I’m a collaborative team player with a goal-oriented and solution-focused mindset.
I’ve worked as an International Digital Marketing Mentor for over four years, mentoring over 600 clients across industries. I’m passionate about pursuing my career and applying my broad skillset in a progressive company.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Global Digital Marketing Mentor at Upskill Universe
April 1, 2021 - June 1, 2025Provided consultations to clients based on their digital needs, including social media strategy, GA4 navigation, and increasing sales across digital channels. Offered tailored digital marketing strategies (SEO, Google Analytics, Email Marketing, Social Media Content Marketing and Management) and mentored over 600 clients across various industries. Discussed efficient digital tools such as Google My Business, Google Merchant Centre, Google Analytics, Google Trends, Google Keyword Planner and Google Search Console.
Digital Marketing Executive at Sandwell College, Central Saint Michaels Sixth Form, Cadbury College
October 1, 2019 - November 1, 2019Maintained three websites, socials and e-newsletters with relevant content to the right audience. Created engaging content to target the right demographic on socials and Mailchimp. Attended and supported open day events and marketed them across WordPress and social channels.
Digital Communications Consultant at Ecorys
January 1, 2019 - April 1, 2019Implemented, scheduled, monitored and measured social media content on LinkedIn, X and Facebook. Created social media calendars for the GBSLEP Growth Hub using Hootsuite to increase brand awareness. Community managed international projects across LinkedIn, X and Facebook to answer audience enquiries. Set up and monitored paid Facebook and LinkedIn advertising campaigns for the DWP and EURES. Used Google Analytics to measure metrics such as website traffic, performance, site speed and page views. Created weekly reports and graphs for the DWP client; contributed to digital strategy contracts like SEO.
Digital Marketing Trainer at Google Digital Garage
June 1, 2017 - July 1, 2018Delivered face to face presentations on social media strategy, online safety and emails at work. Trained clients in digital marketing to increase their brand awareness and reach on LinkedIn. Created content on X and LinkedIn to target audiences to increase brand awareness and lead generation. Copy-edited and proofread clients' content on websites, social media platforms, email newsletters and blogs. Led a team of digital coaches to provide training to DWP staff across Birmingham and Solihull; achieved KPIs and supported partnership events.
Social Media and Digital Marketing Officer at Business Solutions Centre, University of Wolverhampton
January 1, 2016 - June 1, 2017Marketed corporate events on Eventbrite, WordPress, social media channels and email newsletters. Updated, edited and maintained content on WordPress for Business Solutions and Joomla for Growth Hub. Created, managed, scheduled and monitored content using Hootsuite across X, LinkedIn and Facebook. Produced email marketing newsletters on Mailchimp and My Gold Cloud for projects; monitored metrics and analytics.
Education
BSc Communications, Media and Society at University of Leicester
September 1, 2011 - January 1, 2015A Levels at Halesowen College
October 1, 2009 - June 1, 2011GCSEs at Lordswood Girls’ School and Sixth Form
September 1, 2003 - June 1, 2009AS Level in Media Studies at Lordswood Girls’ School and Sixth Form
January 11, 2030 - January 21, 2026Qualifications
PRINCE2 Certification
January 11, 2030 - January 21, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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