I'm Yasmeen Harris, a Creative Social Media Strategist and Content Creator with 9+ years of experience building authentic, engagement-driven content on Instagram and TikTok. I love storytelling that connects, inspires, and empowers women through relatable, meaningful content. I excel at developing content strategies, generating ideas, and maintaining consistency while adapting to trends and audience behavior. I build structured content calendars, collaborate with cross-functional teams, and bring brand voice to life through authentic, confident storytelling.

Yasmeen Harris

I'm Yasmeen Harris, a Creative Social Media Strategist and Content Creator with 9+ years of experience building authentic, engagement-driven content on Instagram and TikTok. I love storytelling that connects, inspires, and empowers women through relatable, meaningful content. I excel at developing content strategies, generating ideas, and maintaining consistency while adapting to trends and audience behavior. I build structured content calendars, collaborate with cross-functional teams, and bring brand voice to life through authentic, confident storytelling.

Available to hire

I’m Yasmeen Harris, a Creative Social Media Strategist and Content Creator with 9+ years of experience building authentic, engagement-driven content on Instagram and TikTok. I love storytelling that connects, inspires, and empowers women through relatable, meaningful content.

I excel at developing content strategies, generating ideas, and maintaining consistency while adapting to trends and audience behavior. I build structured content calendars, collaborate with cross-functional teams, and bring brand voice to life through authentic, confident storytelling.

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Experience Level

Expert
Intermediate

Work Experience

Founder & Growth Consultant at TheGift Productions
February 1, 2026 - Present
Develop and execute content strategies centered around storytelling, identity, and empowerment through short-form video and lifestyle content. Create content that connects emotionally with audiences, focusing on authenticity, confidence, and personal growth themes. Generate consistent content ideas aligned with brand voice, ensuring variety while maintaining a cohesive message. Analyze engagement trends and audience behavior to refine content direction and improve performance. Maintain structured content planning systems to ensure consistency and accountability across platforms. Adapt content based on real-time feedback, trends, and audience interaction.
Project Manager at National Vision
January 1, 2021 - February 1, 2026
Led cross-functional initiatives with a focus on execution, communication, and performance outcomes. Contributed to a 15% increase in sales through effective coordination and alignment with customer needs. Improved data accuracy by 30% and reduced operational costs by 20% through process optimization.
Operations Manager at Target Optical
August 1, 2017 - January 1, 2021
Managed daily operations and team coordination, ensuring consistent execution across multiple priorities. Improved operational efficiency by 25% by implementing structured workflows and performance tracking systems. Led team communication and execution standards, improving consistency in service delivery. Managed vendor relationships and external partnerships, generating over $100K in cost savings. Introduced process improvements that increased accountability, efficiency, and overall performance.

Education

Bachelor of Science in Business Administration Con. Operations, Logistics, & Supply Chain Management at ECPI University Online
January 11, 2030 - May 1, 2023
Associate of Applied Science in Opticianry at Durham Technical Community College
January 11, 2030 - June 1, 2016

Qualifications

Certified ScrumMaster
January 18, 2023 - April 9, 2026
Project Management Professional (PMP)
January 11, 2030 - April 9, 2026
Lean Six Sigma
January 11, 2030 - April 9, 2026
UI/UX Design Certificate
January 11, 2030 - September 4, 2024

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education