Hi! I'm a visual designer with a strong passion for consumer behavior, brand positioning, and creating impactful content. I enjoy building brands from the ground up, focusing on brand personality, packaging, digital content, and aligning products with market fit. I bring creativity and strategic thinking to fast-paced environments where I can drive engagement and support marketing objectives. With solid experience in graphic design, videography, content creation, and UI/UX design, I love translating insights into compelling visual storytelling that boosts KPIs and ROI. Whether it's directing a photoshoot or designing a mobile interface, I thrive on collaborating with cross-functional teams to create meaningful and beautiful work.

Yasmeen Haddadin

Hi! I'm a visual designer with a strong passion for consumer behavior, brand positioning, and creating impactful content. I enjoy building brands from the ground up, focusing on brand personality, packaging, digital content, and aligning products with market fit. I bring creativity and strategic thinking to fast-paced environments where I can drive engagement and support marketing objectives. With solid experience in graphic design, videography, content creation, and UI/UX design, I love translating insights into compelling visual storytelling that boosts KPIs and ROI. Whether it's directing a photoshoot or designing a mobile interface, I thrive on collaborating with cross-functional teams to create meaningful and beautiful work.

Available to hire

Hi! I’m a visual designer with a strong passion for consumer behavior, brand positioning, and creating impactful content. I enjoy building brands from the ground up, focusing on brand personality, packaging, digital content, and aligning products with market fit. I bring creativity and strategic thinking to fast-paced environments where I can drive engagement and support marketing objectives.

With solid experience in graphic design, videography, content creation, and UI/UX design, I love translating insights into compelling visual storytelling that boosts KPIs and ROI. Whether it’s directing a photoshoot or designing a mobile interface, I thrive on collaborating with cross-functional teams to create meaningful and beautiful work.

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Language

English
Fluent
Arabic
Fluent
German
Intermediate

Work Experience

Graphic Design & Marketing (Full Time) at Yousef Nader and Sons Co
February 1, 2025 - Present
Designed and developed branded assets such as product packaging, product labels, fleet/truck branding campaigns, print catalog design, and social media visuals including static posts, banners, and cover photos. Strategized, filmed, and edited high-performing social media content (reels) tailored to platform algorithms and audience behavior, resulting in measurable increases in reach, engagement, and conversion. Led a cross-functional creative team managing workflows and providing strategic and creative direction aligned with marketing goals, seasonal launches, and campaign KPIs. Collaborated with sales and logistics teams to synchronize content and visuals with promotions and product rollouts.
Creative Director (Project Based Contract) at Blinkadia
October 31, 2024 - July 16, 2025
Built the brand from scratch developing logo, packaging, and labels based on market research and brand positioning, product testing, and selection to ensure product/market fit and visual alignment. Planned and executed social media campaigns with targeted content strategies and performance-based optimization. Directed and styled branded content shoots including set design and makeup to maintain visual consistency. Produced and edited photo and video content for digital platforms aligned with campaign goals and KPIs.
UI/UX Application Design (Project Based Contract) at Snoopr Ai
June 30, 2024 - July 16, 2025
Designed user-centric mobile interface in Figma. Built reusable design components and collaborated with developers to maintain visual and functional consistency. Created impactful and complete brand identities including logo design, color palettes, typography, and brand guidelines. Aligned design strategy with client goals to ensure brand relevance and market differentiation.
Graphic Design (Internship) at MULA
May 31, 2023 - July 16, 2025
Photo altering and product design, customer care and pitching design ideas to clients, communicating with producers and suppliers, and creating production documents.
Graphic Design (Internship) at March Holding (Mediaworld IQ)
October 31, 2021 - July 16, 2025
Designed graphics for websites including logo, presentations, and graphical promotions. Created marketing materials for corporate events such as posters, digital invites, presentations, and brochures. Edited advert videos for digital distribution by managing motion graphics, sound design, and color correction.

Education

B.A. in Design & Visual Communication at German Jordanian University
January 1, 2018 - December 31, 2024
Exchange Program – Industrial Design at Magdeburg Hochschule, Germany
January 11, 2030 - July 16, 2025
High School Diploma at Amman Baptist School
January 1, 2006 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Gaming, Software & Internet, Retail