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I'm Yasmin Hobbs, a Cambridge-based freelance Print & Accessories designer with over a decade of experience designing for brands in-house and as a freelancer. I thrive on turning concept into commercial print stories and well-crafted soft accessories. I'm passionate about trend forecasting, colour, pattern direction and producing production-ready artwork that brings brands to life across seasons, while collaborating with design, production and merchandising teams to deliver cohesive handwriting and strong market performance.…I'm Yasmin Hobbs, a Cambridge-based freelance Print & Accessories designer with over a decade of experience designing for brands in-house and as a freelancer. I thrive on turning concept into commercial print stories and well-crafted soft accessories. I'm passionate about trend forecasting, colour, pattern direction and producing production-ready artwork that brings brands to life across seasons, while collaborating with design, production and merchandising teams to deliver cohesive handwriting and strong market performance.

Yasmin Hobbs

Designer, Textile Designer, Artworker, +5

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I'm Yasmin Hobbs, a Cambridge-based freelance Print & Accessories designer with over a decade of experience designing for brands in-house and as a freelancer. I thrive on turning concept into commercial print stories and well-crafted soft accessories. I'm passionate about trend forecasting, colour, pattern direction and producing production-ready artwork that brings brands to life across seasons, while collaborating with design, production and merchandising teams to deliver cohesive handwriting and strong market performance.…I'm Yasmin Hobbs, a Cambridge-based freelance Print & Accessories designer with over a decade of experience designing for brands in-house and as a freelancer. I thrive on turning concept into commercial print stories and well-crafted soft accessories. I'm passionate about trend forecasting, colour, pattern direction and producing production-ready artwork that brings brands to life across seasons, while collaborating with design, production and merchandising teams to deliver cohesive handwriting and strong market performance.

Available to hire

I’m Yasmin Hobbs, a Cambridge-based freelance Print & Accessories designer with over a decade of experience designing for brands in-house and as a freelancer. I thrive on turning concept into commercial print stories and well-crafted soft accessories.

I’m passionate about trend forecasting, colour, pattern direction and producing production-ready artwork that brings brands to life across seasons, while collaborating with design, production and merchandising teams to deliver cohesive handwriting and strong market performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Presentation Design

Expert

Product Design

Expert

Logo

Expert

Language

English

Fluent

Work Experience

Freelance Print & Accessories Designer at Freelance

January 1, 2024 - Present

Freelance Print and Accessories Designer based in Cambridge, UK. Worked with brands including Hobbs London, Unfolded, Cass Deller, Made & Concept Bloom; Embroidery design for Victoria Bain Textiles; design work for studios such as Owens & Kim, Amanda Kelly, Print Stories. Notable sales include prints sold to Badgley Mischka for their Fall 2025 collection.

Womens Print & Accessories Designer at John Lewis

January 1, 2019 - January 1, 2024

Responsible for mainline womenswear JLP prints and sub brands (KIN, And/Or, Weekend, Modern Rarity). Adapted mainline designs and created unique prints for soft accessories; conducted trend forecasting, colour and print development; liaised with stakeholders across teams to deliver commercial print directions; produced factory-ready artworks and specifications; recoloured archival artworks; managed strike-offs and supplier feedback; tracked sales and supported future range sign-offs.

Womens Wear Soft Accessories Designer at John Lewis

January 1, 2018 - January 1, 2019

Collaborated on soft accessories for mainline John Lewis & Partners and sub-brands (Kin Soft Accessories, Weekend Soft Accessories). Created new and reworked prints, managed strike-offs, supported range planning, and presented trend reports to stakeholders.

Print & Accessories Designer at Concept Bloom

January 1, 2014 - January 1, 2018

Designed commercial, trend-aware fashion accessories for key accounts (National Trust, Royal Academy, English Heritage, Tate, Shakespeare’s Birthplace Trust, Royal Ascot) and licensed collaborations (Designer’s Guild, Collier Campbell). Produced seasonal soft accessories ranges, created prints using hand and CAD techniques, and coordinated with overseas factories to ensure quality and timely development.

Womenswear Designer at Touch of Africa

January 1, 2012 - January 1, 2014

Selected African patterns aligned with brand values; produced design boards, line-ups and tech packs; developed clothing patterns and briefs for manufacturers in Botswana.

Womenswear Intern at Catherine Deane

January 1, 2011 - January 1, 2011

Internship focusing on womenswear design processes and development.

Womenswear Intern at Goodone

January 1, 2011 - January 1, 2011

Internship providing exposure to design development and production workflows.

Freelance Print & Accessories Designer at Self-employed

January 1, 2024 - Present

Freelance Print & Accessories Designer based in Cambridge, UK. I collaborate with brands and print studios to develop commercial, trend-led prints and soft accessories. Clients include Hobbs London, Unfolded, Cass Deller, Made & Concept Bloom; Embroidery design for Victoria Bain Textiles; studios Owens & Kim, Amanda Kelly, Print Stories. Maintains a strong sales rate, with prints sold to Badgley Mischka for Fall 2025. Responsibilities include concept development, hand-drawn and CAD artwork, production-ready specifications, strike-offs and supplier communications.

Womenswear Soft Accessories Designer at John Lewis

January 1, 2018 - January 1, 2019

Created new and reworked prints for scarf lines across John Lewis mainline and sub brands; worked with archival artworks; managed strike-offs and supplier feedback; supported department with range plans, sample organization and studio storage. Conducted trend reports and trade show participation for stakeholder updates.