Hi!My name is Yasong CHEN and I previously had 3 internships all about social media, so I am experienced in Tiktok, Instagram, LinkedIn and SEO and ROI-driven content creation. I have high passion on social media and campaign launching, and I am familiar with SumRush, Google analytic tools, and WordPress.

CHEN Yasong

Hi!My name is Yasong CHEN and I previously had 3 internships all about social media, so I am experienced in Tiktok, Instagram, LinkedIn and SEO and ROI-driven content creation. I have high passion on social media and campaign launching, and I am familiar with SumRush, Google analytic tools, and WordPress.

Available to hire

Hi!My name is Yasong CHEN and I previously had 3 internships all about social media, so I am experienced in Tiktok, Instagram, LinkedIn and SEO and ROI-driven content creation. I have high passion on social media and campaign launching, and I am familiar with SumRush, Google analytic tools, and WordPress.

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Language

English
Fluent

Work Experience

Content & Media Intern at AI Time Journal
June 1, 2025 - September 1, 2025
Created weekly LinkedIn content to drive engagement, boosting followers by 133% and profile views by 80%; wrote and optimized SEO-driven articles and guest features; managed media partnerships and structured interview content for publication; leveraged ChatGPT to generate articles from community feedback and discussions.
Social Media Account Operator at Beijing Sparkling MCN
July 1, 2024 - August 1, 2024
Monitored account traffic and studied target audience preferences and behavior patterns to make data-driven content optimization recommendations. Created diverse creative content, enhancing engagement and boosting audience retention and brand exposure. Ensured content quality, compliance, and managed risks to uphold account reputation. Increased target audience engagement by approximately 50%, significantly expanded account influence, and achieved substantial traffic growth.
Social Media Account Operator at Lund University
October 1, 2024 - November 1, 2024
Responsible for creative content planning and publishing for the official Instagram account of Lund University’s Master’s program in Strategic Communication. Developed content strategies tailored to the needs of the target audience, ensuring the production of high-quality and engaging posts. Focused on enhancing the program’s online presence and fostering audience interaction through innovative and visually appealing content.
Public Account Intern at Ping An UIC Public Account
January 1, 2022 - September 30, 2022
Wrote articles to summarize the lectures in simple language; conducted layout and published articles.
Intern, Operations Department at Mangguo MCN, Hunan TV Entertainment Channel
June 1, 2022 - August 31, 2022
Negotiated with internet celebrities from Douyin and KOLs/KOCs; achieved 8 Douyin influencers and signed contracts with 24 Xiaohongshu KOCs; responsible for contacting customers to make inquiries; matched influencers to meet customer needs within a short period of time.

Education

MSc in Strategic Communication at Lund University
September 1, 2024 - June 1, 2026
Exchange Program in Digital Communication at ESSCA, Paris
September 1, 2025 - December 1, 2025
Exchange Program in Communication at Willamette University
September 1, 2023 - January 1, 2024
BA in Public Relations and Advertising at Beijing Normal University-Hong Kong Baptist University United International College
September 1, 2020 - June 1, 2024

Qualifications

Google Analytics Individual Qualification
January 11, 2030 - February 3, 2026
Google Ads Search Certification
January 11, 2030 - February 3, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services