CHEN Yasong

Created weekly LinkedIn content to drive engagement, boosting followers by 133% and profile views by 80%; wrote and optimized SEO-driven articles and guest features; managed media partnerships and structured interview content for publication; leveraged ChatGPT to generate articles from community feedback and discussions.

Responsible for creative content planning and publishing for the official Instagram account of Lund University’s Master’s program in Strategic Communication. Developed content strategies tailored to the needs of the target audience, ensuring the production of high-quality and engaging posts. Focused on enhancing the program’s online presence and fostering audience interaction through innovative and visually appealing content.

Monitored account traffic and studied target audience preferences and behavior patterns to make data-driven content optimization recommendations. Created diverse creative content, enhancing engagement and boosting audience retention and brand exposure. Ensured content quality, compliance, and managed risks to uphold account reputation. Increased target audience engagement by approximately 50%, significantly expanded account influence, and achieved substantial traffic growth.